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Genre Awareness Report

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Genre Awareness Report
Forrest Leitch
Abstract
In order to better understand how genres are interpreted, I chose three movie posters from the same genre to analyze. I observed the posters for similarities that lend themselves to characteristics of the genre. Multiple aspects of the poster were taken into consideration, such as title font, images, layout, and coloring. I concluded that all three posters shared similar characteristics, through which the genre of their movie can be deduced.
Introduction
In the world of cinema, genres are very important. Audience, film content, and style are just a few determining factors in which genre a movie fits into. Movie posters are a quick way to convey the genre to consumers without having to actually see the movie. Not all movies fit perfectly into just one genre, however, and genres don’t have rigid structures that the movies within them must comply with. Children’s-Adventure movies, for example, are usually animated films that have a plot based on some type of journey or adventure that is taken on by the main characters (Dirks, 1). There is almost always some great obstacle or challenge that the main character(s) must overcome, and usually good trumps evil. These films generally contain light humor, and teach some sort of life-lesson, or have a recurrent morale to the story.

Methodology
I analyzed three movie posters from the Children’s-Adventure genre to explore the similarities and differences movie posters from the same genre may have. The three movie posters I chose to analyze were from the movies Finding Nemo, Up, and Ice Age. My first step in analyzing these posters was to familiarize myself with the genre, so I used the internet to search multiple definitions of Children’s-Adventure films. After I felt that I had a pretty good grasp on what encompasses the genre, I used Google image search to find images of the three movies posters I had chosen. I chose these three movies because I was already somewhat familiar with their plot, and I felt that they all fit into the Children’s-Adventure genre, while still being different from one another.
Results
Finding Nemo
The first poster I analyzed was for the movie Finding Nemo (2003). The main focal point of the poster is a large shark directly behind the main characters, two small fish named Nemo and Dory. The shark looks massive and menacing in comparison to the tiny adventurers, and he symbolizes the force of evil that will have to be trumped. Accompanying the largest shark are two other smaller sharks, who share the same menacing look on their faces as they look at Nemo and Dory with hunger in their eyes. These three sharks are very foreshadowing and can be expected to cause a problem in the future for the main characters. Behind these five characters is a multitude of other sea creatures who have happy, optimistic expressions, which symbolizes the help and support Nemo and Dory will receive on their journey. Below the surface of the water is filled with creatures and it appears to be a very hectic and exciting place, whereas above the surface is shown as being very calm and placid. The two main characters look very small compared to the vast ocean surrounding them, and this symbolizes the great journey ahead of them. Based on the poster, Finding Nemo seems to fit the genre very well.

Ice Age
The next poster I analyzed was for the movie Ice Age (2002). The three main characters are the centerpiece of the poster, and they are standing in front of a huge wall of ice and snow. The wall towers over them and makes it appear as though they are all alone, separated from wherever they came from. The movie title is written in a font that makes the letters look like snow, and are very cartoon-like. The characters are also highly animated. Although this poster contains few elements that could be linked to the plot of the movie, it can be inferred that it is a children’s movie based on the level of animation of the title lettering and the main characters.

Up The last poster I examined was for the movie Up (2009). The poster shows a young boy fully outfitted in scouting gear clinging to the back of an old man, and the two of them are riding on the back of a bird that resembles an ostrich. The boy looks very excited and happy, whereas the old man looks concerned and scared. On the ground next to them is a fat, clumsy dog running with his tongue hanging out. The expression on the dog’s face is full of joy and excitement. These four characters appear to be running into the forest to escape what is pursuing them. Behind them on the ground is a pack of vicious dogs chasing them down. Even farther behind in the air are three airplanes and a blimp, all heading straight for the four adventurers. Also in the air behind them is a house being floated by an impressive amount of balloons. A garden hose is ran from the house down to the boy-scout, as to not lose it. Then main characters of Up appear to be on a journey in an unfamiliar place, and their pursuers represent the force of evil that they will have to overcome.
Discussion
Of the three movie posters I analyzed, I believe the poster for Finding Nemo does the best job of effectively conveying the genre of the movie to the audience, without having to see the movie at all. The poster contains many classic elements of a Children’s-Adventure film, and shows them clearly. While it is fairly easy to deduce the genre of Up and Ice Age, the Finding Nemo poster showcases more hints to the genre than the other two.
Conclusion

Works Cited

Dirks, Tim. "Main Film Genres." Main Film Genres. American Movie Classics Company LLC., n.d. Web. 09 Sept. 2014.

"Finding Nemo" Movie Poster. Digital image. IMDb. N.p., n.d. Web. 09 Sept. 2014.

"Ice Age" Movie Poster. Digital image. Listal. N.p., 04 Aug. 2009. Web. 09 Sept. 2014.

"Up" Movie Poster. Digital image. IMDb. N.p., n.d. Web. 09 Sept. 2014.

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