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Case 8-4: Genzyme’s CSR Dilemma: How to Play its HAND

1. In your opinion, which of the three major HAND initiatives: TB, Malaria, or Chagas should Jim Geraghty recommend? Defend you answer by detailing how your choice is better than the other two.
I think that Jim Geraghty should recommend the Malaria initiative. The Malaria initiative is the best business decision for Genzyme. There are 250 million Malaria cases every year, compared to that of 16-18 million cases of Chagas and 25 million cases of Tuberculosis. Even though Tuberculosis has more deaths per year at 1.5-2 million and could possibly be the best initiative to recommend, I still believe the Malaria initiative is the best option. Malaria is spread by Anopheles mosquitos and there is still a great need for a cure of Malaria in today’s world. In the case, Genzyme’s goal is to have the most impact possible on a deadly disease, while doing something that is within their capabilities. All three initiatives have a very important medical need, but Genzyme has the molecular knowledge to create a vaccine for Malaria. They have done a lot of research for Chagas also, but they would have to basically start from scratch if they were to go towards the Tuberculosis initiative. By going with the Malaria initiative, they would more than likely partner with Harvard, MMV, and ICGEB, which would be great for the research and development capabilities. Jim Geraghty should recommend the Malaria initiative to Henri Teermer
2. Taking the perspective of Teermer, the CEO, how would you decide? Should he make this decision based on altruism or pragmatism?
As Henri Teermer, I would make the decision thinking about the company as a whole. More than anything, I would base this decision on the company’s core value, which has always been “patient’s first”. Since the beginning, Genzyme has made their decisions based on Altruism,

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