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Get That Fever Down!

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Submitted By sia3108
Words 593
Pages 3
English 101-007
03/10/13
Essay 2 Final Draft

Get That Fever Down Quick!
When your child is sick and down with a fever, it is never a fun time. Not only are they cranky, tired, and don’t feel well; but neither are you. It’s exhausting taking care of a sick child making sure that their fever never goes up and constantly checking up on them. With Children’s Advil however, your child will feel better as their fever goes down and be all ready to play while you want to sleep. This ad is effective because it shows how credible it is, demonstrates the three appeals, and is realistic of what we go through.
Children’s Advil primarily draws in attention because it includes all three modes of persuasion: ethos, pathos, and logos. The ad shows a scenario of a little girl who seems to have been playing dress-up at one point in the night, on the couch with her father who is sound asleep as she is putting make-up all over his face. The advertisement is for Children’s Advil and the little girl seems to have had a fever but since the fever reducer lasts eight hours, she outlasted her father because she felt better when her fever went down; giving her energy. The makers of Children’s Advil appeal emotionally to parents, and make logical arguments; so this proves their claims to be credible and just. The ad argues that Children’s Advil is the “Number 1 Selling children’s fever reducer.” It’s a trusted medication that many families use and seems to work better than all other brands. Furthermore, ethos is used in the ad because the audience reads the facts that are in the picture. It discusses how most fevers tend to last more than four hours; but when Children’s Advil is taken, it will relieve the fever for up to eight hours. As a result, the audience is convinced that the quality of the product works well because they believe the “authors” are qualified to present this type of information. Showing that this product is logical for children, represents the use of logos. This appeal looks like the company knows what they are talking about and it is trusted. Its obvious that pathos is used based on just looking at the environment of the advertisement. There is a small child who feels so much better and energized after taking the product, that her father is more tired than she is and falls asleep. Parents will look at this and notice how positive the environment is. In this ad, children are specifically targeted; however, to be broader, parents are the targets. They are the ones who will look at this and read how well the product works. This ad addresses our culture by demonstrating an advertisement of medicine. In other countries for example, if this ad were advertised, it would most likely have little to no success because they have their own medicine brands to advertise and they do things differently.
This message is realistic because these are common everyday problems when children get sick. Parents want them to feel better so we try to buy the best products possible for them. It’s a convincing picture that is all positive. It’s positive because readers’ can infer that the little girl, who had a fever before, took Children’s Advil and is now in a happy mood, playing dress-up, and putting makeup on her dad. It shows that this brand of medicine will make your child feel so much better.

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