• Social aims • Profit as an aim • Commercial aims • Service as an aim • Increase product awareness among the target audience by 30 percent in one year. • Inform target audience about features and benefits of our product. • Plans can then be made to achieve these targets. • Motivate the employees. It • Measure the progress towards to its stated aims.
Marketing strategy of the company.
Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be around the key concept that customer satisfaction is the main goal.
The 3C's Model is a business model, which offers a strategical look at the factors needed for success.
The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: 1. The Corporation 2. The Customer 3. The Competitors
The Corporation
The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry
The Customer
Target a wider audience by offering promotions and freebies.
The Competitors
Competitor based strategies can be constructed by looking at possible sources of differentiation in functions such as: purchasing, design, engineering, sales and servicing. Competition will be fierce with Indian’s leading telecommunication company, ‘Bharat Sanchar Nigam Ltd’.
Different types of strategies
Gap Analysis
Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the simple tools
