Tarleton
1/29/14

Comedic communication

Geicos comedic approach has a potential to increase its attractiveness toward customers. Geico, short for government employees insurance company, is an auto insurance company who’s approach to advertising follows the format most companies use in campaigning. They hook their audience by use of attention grabbing gimmicks. When a company produces a commercial, their main objectives is to get their product or whatever they are showcasing to sell which is car insurance. Geico, a major company in car insurance, has created a line of TV commercials which makes use of a variety of types of animals such as the pig, camel, and the gecko. The gecko is the most widely used animal throughout Geico commercial history. These commercials are meant to convey the ability to navigate through their websites and apps and being accessible and to pick them over other insurance company’s. Their advertisement; “Pig in a Blanket at the Football Game” is very simple, but effective. The Author’s uses a comedic and laidback approach by introducing a pig and a joke being a pig in a blanket. The commercial is set at a football game which draws in audiences that enjoy sports along with audiences that like animals. The thought of a pig at a football game is a novelty and this in itself is an attention grabber as well. The author’s positive in the sense that the commercial is helpful in fact that it is accessible and helpful for such reason. But leaving it in an American setting that everyone knows so everyone can relate to it.In the middle of the great depression the founders weren’t shy and confident that marketing toward specific demographics such as in the beginning it was toward federal and military employees.
Audience purpose is more passive because there are being entertained because Americans are receiving the idea of comedic entertainment to remember geico’s insurance over the competitors. With a positive attitude and a modern approach,” Anywhere anytime just a tap on the geico app (geico 2013),” accessing your geico account is easier than ever and can alter your policy anytime anywhere. The audience looking for a good quality provider that is not one of the same.
Visual effects show a setting in which is familiar to every American a football game. Compared the verbal description which everyone might have never had and access to a smartphone.
Through the tv ad we can communicate through the medium effectively and get the message across appropriately.

Other source than one turned in on Monday!
Geico.(2014).History of Geico.retrieved from https://www.geico.com/about/corporate/history/