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Gillette

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| Case Study | Gillette | | Kristers Duksis | 11/18/2012 |

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1. The company „Gillette” has been one of the biggest names in the razor producing industry since 1904. Nowadays „Gillette” is still one of the leaders in the market of razors. Actually there was few lessons which company learned. One of those few things was how to keep razors and blades in shape for longer time what actually found out „Wilkinsons” by using stainless steel-blades coated with chemical film to protect edge. It was very large improvment into production development process, because that gave 2-3 times longer lifetime for the new razor. After that „Bic” introduced world with their new disposal razor, which was very good idea, because they figured out that could be more convenient for customers, because the won’t need to buy new razor every time when blades are blunt, so „Gillette” took both of those ideas and made universal razor which gave large develompment in the history of „Gillette”. Also they learnt how to improve another company’s procceses, like evalution, product creation, commercialization and concept generation. Again the made very good decisions about the cost of the production, company made very capable cost for new razor, what made this product availabe to buy for eveyone what let the serviceability to grow.

2. „Gillette” was so slow on stainless steel-blades, because they were already big worldwide company, which could recognize almost everyone, so they started to being more relaxed and because of that they became more and more lazy, what comany like „Gillette” definetly can’t allow to happen. The laziness of the comany let the other companys outperform „Gillette” in the marketpalce of razors. The „Gillette” sleepy performance allowed another comany’s steal „Gillette” customers. As a result of that, the number of customer in Americe decrised from 80%

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