CRH plc: Dimensions of Successful Corporate Strategy

Global Business Strategy 1 - BUS-5024-0LA
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Table of Contents
Introduction 3
Discussion of Chapter Readings and Theory 3
Chapter 5: International Trade Theories 3
Chapter 6: The Political Economy of International Trade 3
Chapter 7: Foreign Direct Investment 4
Chapter 11: Global Strategy 4
Chapter 12: Entering Foreign Markets 4
Introduction to the Case 5
Discussion of the Case 6
Definition of the Problem 6
Generation of Alternatives 6
Selection of Criteria 7
Choice of the Solution 7
Discussion of Implementation Plan 7
Strategy Implementation Assumptions 9
Strategy Directions Pursued By CRH 9
Corporate Parenting Roles Employed By CRH 9
CRH’s Acquisition Strategy and Its Contribution 10
How The Group’s Corporate Strategy Creates Value For CRH 10
Conclusion 10
References 13
Appendices 14
Appendix A 14

CRH plc: Dimensions of Successful Corporate Strategy
Introduction
Successful companies, these are companies that focus their efforts on strategic areas. To meet customer needs, the company must follow an overall organizational strategy. A good strategy helps to permanently preserve and strengthen the position of the target market, consistently meeting customer needs better than their competitors. The company's strategy, a way to focus on the target market segment, including that of their competitors. It is also an organization's plan, drawn up to gain a sustainable advantage over competitors. A strategy is a guide to concerted action that leads a company to success in the market due to superiority over competitors in meeting customer needs. Carefully crafted strategy helps the company to exploit market inefficiencies that exist due to the imperfection of the conditions of competition and therefore can play an important role in maximizing profits.
Using the strengths and