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Global Business Plan

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Identifying Global Business Opportunities

1. POTENTIAL MARKETS
Discuss one or more of the global business opportunities from above in terms of: (a) a specific product or service, including customer benefits; and (b) a potential market-a country that would be appropriate for this business opportunity.

2. ABSOLUTE AND COMPARATIVE ADVANTAGES
Analyze for the presence of an absolute or comparative advantage that might be related to a business opportunity in the country where the item will be produced or sold. Describe how this analysis might influence the success of your proposed business idea. (For example, the availability of natural resources can make a business opportunity cost efficient.)

3. BUSINESS OPPORTUNITY ANALYSIS
Compare two or more proposed business opportunities based on factors such as foreign market potential, start-up costs, and foreign business risks. (For example, a proposal to construct new highways may be appropriate for a developing economy. However, the risks in this market are probably greater than in an industrialized nation.)

4. Research the international operations of a company doing business in several countries. Obtain information related to: (1) the products sold in various regions of the world; (2) current and planned business activities in specific regions of the world-Asia, Africa, Eastern Europe, Middle East, Latin America; (3) the company's strengths and weaknesses related to global business activities; (4) future actions that might be suggested for the company's international operations.

5. Identify an online business application (such as providing product information, selling online, or ordering from suppliers) that would be appropriate in the proposed foreign market or that could enhance the promotion or distribution of your proposed business opportunity.

6. Recommend one or more foreign

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