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Global City Auto Sales, Inc. Ford Global City

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Submitted By maristchua
Words 14032
Pages 57
De La Salle University- Manila College of Business

Global City Auto Sales, Inc. FORD Global City

Strategic Management Paper Submitted to: Mr. Real So

In Partial Fulfilment Of the requirement in

Strategic Management (STRAMAN K36)

Submitted By: Calantoc, Kimberly Kate L. Chua, Maris Danica T. Gamboa, Beatriz Suan, Ada Lynn M. Te, Krislynn Audrey C.

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Table of Contents I. Table of Contents II. Acknowledgements III. Executive Summary IV. Introduction V. External Environmental Analysis 1. Definition of Industry 2. Analysis of Present Task Environment 3. Analysis of Potential Changes in the Macro-environment 4. Threats and Opportunities 5. External Factors Evaluation (EFE) Matrix 6. Industry and Competitive Analysis 7. Competitive Performance Matrix (CPM) VI. Analysis of Internal Environment 1. Company Overview 2. Corporate Values 3. Value Chain Analysis 4. Strengths and Weaknesses 5. Financial Analysis 6. Internal Factors Evaluation (IFE) Matrix VII. TOWS Matrix VIII. Strategic Plan 1. Vision and Mission 2. Objectives: Strategic and Financial 3. Evaluation of Present Corporate Strategies 4. Proposed Corporate Strategies 5. Corporate Social Responsibility

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II. Acknowledgements Thank you to Ford Global City for answering all our queries about the company and its competitors.

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III. Executive Summary Ford Global City is an automobile dealership that sells brand new Ford brand new Ford cars. They also provide car services, maintenance and repairs for these cars. In its 14 years of existence, they have been the top selling Ford dealer for 12 years in new car sales and service units received. With the existence of various competitors, not only with other Ford car dealerships but the entire automobile dealership industry as well, Ford Global City seeks to maintain its competitive advantage by promoting good customer services and having good

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