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Global Now.

In: Business and Management

Submitted By fowusu
Words 675
Pages 3
Marketing is a vital component for each business—large and small alike. But, when it comes to advertising on a day most of America tunes in to television, its can become costly; maybe $7.5 million dollars worth.
This year’s 2013 Super Bowl was the host of a few major television ads. GoDaddy— an online e-commerce for domains, hosting, and emailing—were one of few aired on game-night. Did the 2-round investment of an astounding $3.75 million dollars each tweak their sales or was it a complete miss? Sources have mentioned the ‘Perfect Match’ as one of the most disgusting Super Bowl ads ever produced. Yet, their rhetoric was spot on. They’ve taken what they seem to stand for, complete sexy with Ivy League results, and combined it into a jaw-dropping performance. According to Mashable (a dot-com source for social media), GoDaddy’s Return on Investment (ROI) will only make sense as time goes on. Sales have risen from as low as 35% up to 45%. With now approximately 10,000 new users just one day after their national appearance, they don’t seem to be on the right track. According to ROI, what one invests, one must gain from the investment made. Research shows that if they were to acquire 20% fewer customers each day after they had the day before, they would then counteract the Super Bowls’ ad and gain 50,000 customers after one month. Is this worth it?
Taking a look at detail, GoDaddy and their producers masterminded their work. Detail includes their attention to the gray back-drop and pastel color choices for actress and racecar driver Bar Refaeli’s costume and nerd Jesse Heiman’s costume. They maintained concentration on the disturbing kiss and focus on remembering GoDaddy’s classic logo. Forty-five takes, excruciating hours on the set, and countless “no’s” by CBS producers because it was said to be a little too indecent, they’ve finally gotten to perfect their

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