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Global Retail Ceo View

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Submitted By gautamsaraswat
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www.pwc.com/ceosurvey

Growth reimagined
Retail industry summary

Key industry findings from the 14th Annual Global CEO Survey

Retail industry summary
This is a summary of the findings in the retail sector based on interviews with 75 retail CEOs in 30 countries. To explore the full results of the 14th Annual Global CEO Survey, please visit www.pwc.com/ceosurvey.

The global economy is still recovering from the worst economic crisis in 75 years, as many countries grapple with the aftermath of the recession. In the PwC 14th Annual Global CEO Survey, we set out to uncover how chief executive officers (CEOs) are approaching growth during a time when sustainable economic growth is far from certain. We surveyed 1,201 business leaders in 69 countries around the globe in the last quarter of 2010, and conducted further in-depth interviews with 31 CEOs.
We found a surprising level of confidence in this environment; chief executives are nearly as confident of growth this coming year as they were in the boom years before the crisis. Our survey also revealed where CEOs see growth coming in 2011, and how they are going to achieve it. In ‘Growth reimagined: Prospects in emerging markets’, we show how CEO confidence is being driven by targeted investments in particular emerging markets —often far from home. We also identified three strategic focal points to achieve that growth: innovation, talent and a shared agenda with government. These three business imperatives have always had their place on the CEO agenda. But now, with their worst fears about the crisis behind them and an emerging recovery ahead, CEOs are adopting new attitudes and approaches, tailored to dealing with the issues of the multi-speed global recovery that they hope is underway.

2 14th Annual Global CEO Survey

Renewed confidence
CEOs have renewed confidence in their companies’ growth prospects

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