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Global Stumble

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Submitted By floenca
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Case ini menceritakan bagaimana proses sebuah perusahaan yang akan menuju globalisasi, apa yang harus dipersiapkan,serta bagaimana seharusnya sebuah perusahaan bertindak untuk menghadapi situasi tersebut. Nomura Holding inc adalah salah satunya. Nomura Holding Inc adalah sebuah perusahaan brokerage yang sangat sukses. Saat ini, perusahaan ini akan mencoba untuk ‘go global’ dengan cara membeli saham dari sebuah perusahaan yaitu, Lehman’s brothers company. Beberapa rintangan dihadapi oleh perusahaan ini dalam usahanya menuju globalisasi.
Introduction:
Nomura Holding Inc adalah sebuah perusahaan yang didikan di jepang pada tahun 1925, yang bergerak di bidang perbankan, seperti broker-dealer, penyedia investasi, jasa keuangan yang terkait dengan individual, nasabah institusi dan pemerintah pada basis global dengan penekanan pada bisnis sekuritas. Pada tahun 2008, tepatnya pada tanggal 15 september 2008 sebuah perusahaan yang bergerak dibidang yang sama dengan Nomura, Lehman’s Brother Company, yang berposisi di Amerika Serikat dinyatakan bangkrut. Lehman’s Brother Company mendapat perlindungan kebangkrutan chapter 11. Pada bulan oktober, Nomura Holding Inc, secara resmi mengumumkan, bahwa ia telah mendapat hak monopoli atas kepemilikan lehman’s brother di wilayah Asia-Pasific serta karyawan Lehman. Nomura membayar $225 juta untuk kepemilikan tersebut. Untuk Nomura, ini adalah waktu yang tepat untuk memperkuat perluasan strategi global. Namun, beberapa halangan dihadapi oleh Nomura, antara lain budaya dan perbedaan bisnis antar kedua perusahaan tersebut.
Ketegangan kerja muncul atas kompensasi eksekutif, seberapa cepat pengambilan keputusan dan bagaimana perempuan diperlakukan . sebagai contoh, selama sesi pelatihan awal Nomura untuk karyawan baru, para pria dan wanita dipisahkan. Wanita yang banyak diantaranya mendapat gelar bergengsi dari Harvard University, diajarkan bagaimana cara mereka menata rambut mereka, menyajikan teh, dan memilih pakaian mereka sesuai dengan musim. Tema baju perusahaan ditafsirkan secara ketat pada kaum wanita. Sementara untuk karyawan Lehman, para wanita diharuskan untuk menghilangkan warna rambut mereka yang diwarnai, memakai baju dengan lengan tidak lebih pendek dari pertengahan bisep, dan untuk menghindari pakaian dengan warna mencolok. Beberapa wanita dipulangkan karena berpakaian tidak pantas.
Bankir Lehman juga mengatakan dalam proses untuk menerima persetujuan dari transaksi yang mereka inginkan lebih lambat dan lebih sulit. Juga di Lehman, klien dikategorikan berdasarkan keuntungan yang mereka bayarkan. Sedangkan di Nomura, klien ditempatkan berdasarkan pada faktor lain seperti panjang hubungan yang terjalin. Para bankir di Nomura juga mengatakan, rekan-reekan baru mereka terlalu membuang klien setia hanya untuk keuntungancepat.
Dalam pertahanan yang dilakukan Nomura, Nomura telah mencoba untuk memadukan kedua budaya ini. Di kantor di Eropa dan diluar Jepang ada pencampuran budaya. Perusahaan juga telah mempromosikan beberapa karyawan non-jepang untuk posisi yang tinggi diperusahaan. Untuk mengurangi sifat tokyo-centric diperusahaan, hiromi yamaji, kepala penbankan investasi global pindah ke London, dan Naoki Matsuba, kepala Global equitas, pindah ke new york. Selain itu, seorang eksekutif mantan dari Lehman dan seorang asing jesjit bhattal yang berasal dari India dipromosikan untuk menjadi steering comitte.

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