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Global & International Business Contexts

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Submitted By Xpartacus
Words 3769
Pages 16
Table of Contents
1.0 INTRODUCTION 3
2.0 PORTER’S NATIONAL DIAMOND ANALYSIS 3
2.1 THEORETICAL FRAMEWORK 4
2.2 FACTOR CONDITIONS 5
2.3 DEMAND CONDITIONS 6
2.4 RELATED & SUPPORTING INDUSTRIES 7
2.5 FIRM STRATEGY, STRUCTURE & RIVALRY 7
3.0CONTEMPORARY MANAGEMENT ISSUES 8
3.1 CORPORATE SOCIAL RESPONSIBILITY 8
3.2 CORPORATE GOVERNANCE 10
4.0 MARKET ENTRY STRATEGIES 11
4.1 JOINT-VENTURE 11
4.2 DISTRIBUTION SYSTEM 12
5.0 CONCLUSIONS 13
6.0 REFERENCES 14

1.0 INTRODUCTION
The purpose of this paper is to discuss and evaluate the attractiveness of the food retail industry in India. Research on the Indian food retail industry will be executed to construct an analysis of the overall competitiveness and investment attractiveness. In Part 1, the researcher will apply the extended version of Porter’s National Diamond (PND) model to the Indian food retail industry. In Part 2, two key management issues will be taken into account and analysed before developing any further operations into the Indian food retail industry.
In Part 3, two market entry strategies will be selected, compared, and discuss the advantages and limitations of each to determine the optimal strategy to be implemented in regards to the Indian food retail industry.

2.0 Part 1: PORTER’S NATIONAL DIAMOND ANALYSIS
India has experienced significant social and economic change as of late, enabling a solid consumer market for foreign retailers. According to UNICEF, the Indian economy has been booming, with an average GDP growth rate of 4.5% from 1997 to 2007 (Mann & Byun, 2011), and is anticipated to be the world's third greatest economy after the USA and China by 2050. When market size, development prospects, and consumer wealth and preparedness are considered to determine the retail food index, India falls within the main five nations (Mann & Byun, 2011).This spell of flourishing has come

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