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Globalization on Native Non-Western Cultures

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Examples of globalization on native non-Western cultures
Michele Schoolmeesters
Western Governor’s

December 1, 2014

Examples of globalization on native non-Western cultures

Part A and A1
One of the examples of globalization I would like to highlight that impacted a native non-western culture is the growth of outsourced IT and business outsourcing (BPO) services in Indian. The event has resulted in new and expanded employment opportunities for young college graduates. India has about half of the market share for business outsourcing. Before the event (the expansion of outsourcing) the new college graduate would have had a difficult time finding a job that pays as well as a typical BPO firm. (Kuruvilla & Ranganathan, 2007)

Another example of globalization I would like to highlight is the growth of the western fast food business/restaurants into China. Before the event (growth of fast-food business/restaurants) the Chinese population was healthier and had limited options for eating out which included your typical Chinese restaurant, wontons sold on the side of the street and local food merchants. After the event (growth of fast food restaurants) the Chinese society/culture has had many changes, including obesity, change in types of food choices which in turn affected the Chinese overall health and economy (Cheng, T, 2003)

Part B
The growth of the fast food business/restaurants into China is a great example of globalization on a native non-Western culture. Fast food restaurants found that global business expansion would be a way to grow business and increase profits. Fast food was only introduced into China in 1987, with opening of the first KFC. They become successful overseas by adapting to the local culture. McDonald’s opened their first franchise in 1990; there are now over 800 McDonalds in China and an additional two hundred in Hong Kong. (Cheng, T, 2003)

B1
The expansion of fast food into China was not related to a direct process. McDonald’s is known worldwide for their golden arches and this was a business expansion into other parts of the world. It was not a direct policy that caused the fast food industry to expand into China. It was a business choice/venture for McDonalds. There was no way for the company to know if the Chinese culture would accept this type of food into their culture.

B2
I believe the unintentional outcome of the expansion of fast food into China is the continually rising obesity rate that China is experiencing. Not only are their obesity rates increasing but China is facing increased complex medical diagnoses including diabetes and hypertension. The number of diabetics and hypertensive patient’s has been rising annually at a rate of 2.5%. These diagnoses typically were only seen in the western cultures prior to the globalization of fast into China. (Cheng, T, 2003)

B3 The response of China to the expansion of fast food into their culture has been positive. People in China love the American cuisine of fast food. They can get their food quickly, it is not to expensive and it is a nice change from the typical Chinese foods. The size of the restaurant is larger and is cleaner than the typical Chinese restaurant. There have been weddings held in McDonald’s restaurants! They also provide air-conditioning in the hot summer months. The food is served quickly and many fast food restaurants have adjusted their menus to fit local tastes. Although the response to the people of china has been positive related to the food, the negative outcome is the increase health related issues that are rising. (Cheng, T, 2003)

References
Cheng, T. (2003, August ). Fast Food and Obesity in China. Journal of the American College of Cardiology, 42. Retrieved from <http://content.onlinejacc.org/cg/content/full/42/4/773>
Kuruvilla, S., & Ranganathan, A. (2007). Globalisation and outsourcing: confronting new human resource challenges in India’s business process and outsourcing industry. Industrial Relations Journal, 41:2, 136-153.
The Economic Times. (2007, March 10 2007). How to Belll the BPO Cat. . Retrieved from http://economictimes.india.com/articleshow/msid-1736650,prtpage-1.cms

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