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Q1. What are General Mills’ motives for this deal? Please estimate the present value of cost savings.

There are several motives for General Mills to acquire Pillsbury as discussed below;

- Synergistic effect

General Mills management might believe that the business of these two companies is supporting each other or basically so-called synergy. The synergistic effect will benefit both General Mills and Diageo. By acquiring Pillsbury, the company will become more powerful in the competitive market. This could be achieved through combining or sharing the resources, capital, and technologies of both firms. This would eventually result in higher and better efficiencies and increase in production capacity for any future expansion. When the combined firm is bigger, they would absolutely have higher bargaining power over the suppliers. The raw materials could be bought at lower rate than before.

- Reduction in competitive forces and competition

Upon acquiring the Pillsbury, the company will obtain greater market share among the other rivals in the industry. The company will have more flexibility to control over the pricing strategies, thus might be able to increase profitability. In other words, the selling and marketing will be more efficient.

- Future growth and expansion

The acquisition will allow General Mills to double its size. The brand will be added more than before acquisition. The company can basically gain more shelf space in the supermarket or hypermarket in the US and international markets. Simply speaking, the expansion of the firm could be reflected by number of brands being added.

- Diversification

With the greater intensive competition in the food and beverages industry, GM needs to come up with whatever necessary to address the needs of the consumers that always keep changing. Acquisition will allow GM to grow

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