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Gm Recall Response

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Over the past two decades, a serious crisis in leadership has occurred which has led to a severe economic and cultural hindrance. It has eroded public trust and caused outcries towards Washington to do something. The crisis culminated in 2008 with a major economic recession that rippled throughout the globe and forever changed the way that corporations are viewed by the average person. It was the platform for many presidential nominees in both 2008 and 2012 and even today we are still seeing the damage of this crisis. It is, of course, the blight of greed and lust for money that many corporate leaders fell prey to beginning in the late 80’s and early 90’s as the economy boomed and one could make money out of seemingly nothing. The severity of this problem varied greatly with the individual company, and not all corporations were on the same level as the fiscal giants such as J.P. Morgan. However, the problem was apparent in many corporations and General Motors was no exception to that. The problem for General Motors began in the board room, where the leaders of the company thought themselves too big to fail and as such, attempted to dominate every aspect of the automobile market by creating a vehicle for every consumer. This decision ultimately soaked up all of General Motors cash flow and ultimately led to a government bail-out. The public climate at this time was one of very little appetite for the companies taking government bail-outs and as such, created another mountainous problem for GM: one of public opinion. That is the problem that the new CEO Mary Barra faces in addition to the fiscal monster that is their balance sheet. To fully digest the issues that Ms. Barra faces, it is important to realize that in a company as large as GM, it is not an easy task to redirect company culture and attitudes back onto a healthy track when “cost-culture” has dominated

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