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Golden Isle Case

Submitted By
Words 1798
Pages 8
Golden Isle Clothing

May 3rd, 2018
Kumar Kurapati
Texas A&M University – Kingsville
Table of Contents
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
MISSION STATEMENT 4
THE MARKET 4
MARKET ANALYSIS 5
OPERATIONS STRUCTURE & MANAGEMENT 6
OFFICE LOCATION 7
MARKETING STRATEGY 7
START UP EXPENSES 9
PROJECTED PROFIT & LOSS 11
PROJECTED BALANCE SHEET 12
PROJECTED CASH FLOW 13
WORKS CITED 14
APPENDIX A – FOUNDER’S RESUME 15
APPENDIX B – PROFIT & LOSS STATEMENT (WITH MONTHLY DETAIL) 16
APPENDIX C - BALANCE SHEET (WITH MONTHLY DETAIL) 18
APPENDIX D - CASH FLOW STATEMENT (WITH MONTHLY DETAIL) 20
APPENDIX E – OFFICE LOCATION 24 Executive Summary
The current state of the economy is always full of change and uncertainty. There has been a shift from large …show more content…
This creates a shortage of new companies or brands for customers to choose from. 87% of consumers say that they will purchase from a company simply because they share the same values as the company. This coupled with the fact that 9/10 consumers expect a company to do more than simply make a profit is why Golden Isle Clothing is committing 1% of total profit to help develop safe spaces for youth to voice their opinion. When customers purchase from Golden Isle Clothing they will be fulfilling their Maslow’s Love/Belonging and …show more content…
Through search engine optimization we can be the number one organic search result on sites such as Google or Bing. This will increase traffic on the site which leads to new customers. Search engine optimization uses key words, official website title, links to our website, words in the links to our website, and the reputation of the website. Key words and the official website title are simple enough to optimize. We plan to gain links to our website and gain a good reputation by creating short innovative marketing videos that link back to our website. These short marketing videos will not only display the high-quality of our products, but they will be innovative and captivating for our customer. The goal is to create humorous videos or videos that are eye

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