...Asri King The Good Food Revolution This event was held on October 27, 2014. I went to this event because I read Will Allen’s book for our common reading presentation project in PHA 109 and I liked his book because it motivated people to not giving up on their dreams. The speaker of this event was Will Allen. He was happy to be in SDSU and had an opportunity to meet with wonderful students. He mentioned that this generation is the one who would change the food systems and created a better living system in America. Will gave speeches across the United States and throughout the world. He created Growing Power Inc. in 1995 and he is also the CEO of this company. Besides farming, Will also had passion for basketball. He became an outstanding basket player when he was in high school and he continued to play basketball until he was 28. In 2008, he received the “Genius Grant” from The John D and Katherine T. McArthur foundation for his work in urban farming. Upon his retirement from basketball, Will moved to his wife’s home town, Milwaukee. He wanted to create local food systems and provided good, fresh, healthy, and affordable food to the communities. Food that they consumed in Milwaukee mostly came from thousands of mile away. He purchased 40 acres of land and built greenhouses and hoop houses. In his greenhouses, Will created aquaponic systems; it is a combination growing system between aquaculture, such as fish and hydroponic (plants) in a symbiotic atmosphere. Will Allen uses...
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...Chick-fil-A: Great Food, Better Service. Chicken and the Cost to Growers Chick-fil-A is much more than a restaurant that serves good chicken, it is my sanctuary and a part of who I am. Being welcomed with a smile, as soon as I enter the doors, instantly makes my day better. Chick-fil-A prides itself in taking care of the customer. I am on a first name basis with the breakfast, lunch and dinner shift at my local branch. Chick-fil-A, founded by S. Truett Cathy stays true to its core purpose: “To have a positive influence on all who come in contact with Chick-fil-A” (Cathy 124). Throughout my time with Chick-fil-A I always found this to be true. Chick-fil-A’s quality of food, along with their quality of service, is shifting the industry of fast food all together by emphasizing how important living out the vision of your company is. Lessons and Principles S. Truett Cathy grew up watching his mother put a lot of effort into ensuring every one she cooked for would be incredibly satisfied with the meal (Cathy 15). At a young age Truett was in charge of building a newspaper route. He found that the key to his paper route success was “to take care of the customer” (Cathy 24). To do this he had to deliver the papers regardless of the circumstances (Cathy 24). Truett also found that “it’s always easier to keep a customer than to replace one”, and therefore he would treat every single customer like the most important one (Cathy 26). These two lessons influenced his restaurant...
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...It would not be a surprise that television, internet, and any other kinds of ads of big fast food companies such as McDonalds® or Subway® have successfully advance their ideas of healthy foods in many of Americans. Yet all of these wealthy corporations, along with many other smaller companies, have many ways to sell their products. These methods could be underhanded loaded with jargon. Information of simple knowledge overfilled with confusing and sometimes random information that otherwise will be too insignificant for people to put an effort to learning about. There are also times where information is overly simplified and have no real background to make a worthy judgment. Amidst all of the fallacies in the fast food industry, there exist reliable sources of information. In recent years, there has been an increase of connecting ideas of the transformation of fasts foods. Although some arguments claim the reason is one clause over the other, some will divert and stray off topic. They exert random facts to either make the claim reasonable or by overflowing them with sources that seems reliable from authoritative figures. Rabin article “Proximity to Fast Food a Factor in Student Obesity” goes to say: Ninth graders whose schools are within a block of a fast-food outlet are more likely to be obese than students whose schools are a quarter of a mile or more away, according to a study of millions of schoolchildren by economists at the University of California and Columbia University...
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...1. How can GoodFood be classified in the typology of organizations? GoodFood complements its relatively small volume flow of goods (food and beverages) with services (cooking, serving) thus it can be classified as a service organization with a limited flow of goods. More precisely as food and beverages are purchased and owned by the restaurant it can be classified as a service organization with a limited flow of own goods. 2. a. What risks inherent to this type of organization apply to GoodFood? Risks inherent to this type of organization include: - Insufficient quality or amount of ingredients which could lead to unsatisfied customers and loss of reputation and/or revenues - Most ingredients are perishable thus loss of value of ingredients occur if they are not used on time - Customers do not receive what they ordered (misalignment between customer orders and meals prepared) and therefore are dissatisfied and meals have to be returned and prepared again which means loss of assets - Incomplete documentation of waiters (when orders are not documented thus sales are not recognized) can lead to loss of assets and revenues - Incomplete cash collection by waiters lead to loss of assets Accounting Process Management 2 - 6 - - Theft of ingredients or cash by personnel leading to loss of assets - Since sales transactions are relatively simple personnel usually performs more than one duty (servers take orders, serve meals, and collect cash) which gives opportunity to fraud ...
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...College/school Many people think about everyday. Here Surrounding by friends and all they think about is to go to college, what school do I want to attend? Do I even want to go there? How do I start? Everyone gets so nervous, I get nervous and we all have the right to be. We are all trying to take the next step in moving on. After a long period of waste of time or after a long break from school. I have already come to a decision about the previous questions. I know I want to go to school, and I know I want to attend at LIU University, the reason why I choose liu is because I heard a lot of great comment about the school. Besides, my teacher for my CNA class (certified Nursing assistant) went there for nursing, when I told her I got accepted at LIU for “med technology” but I will change for nursing next year, she was happy and she told me to go for it, she also told me, it’s not a cheap school, I smiled and I replied I know. And also My manager at work told me the same, he said he was there for business major and he met his wife that was studied nursing at the time; I also got my classmate from medical assistant school attending at liu as well. I did my research, so I was set, so I applied and I got accepted I am a really hesitant person. I always make sure I think about everything carefully before I make a decision. For example, I’ve been thinking about college ever since I come to United stated, but my financial wasn’t stable.so it scared me, I wanted to make sure that...
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...Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14 Introduction The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company. By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer. In order to get this information, different...
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...As a consultant that has been hired by Kudler Fine Foods you will be presented with a market analysis, review of their competitive strategies and make recommendations on how to maximize their profits. We will discuss their competitiveness, some the strengths and weaknesses of the business. We will identify the market structure in which we believe best applies to Kudler Fine Foods. Also review how what the effectiveness of the competitive strategies in the market structure affect the organization. Kudler Fine Foods is a local upscale specialty food store in the Sand Diego area with 3 locations. It is their mission to provide their customers with the very best domestic and imported wines and foods such as fresh bakery/pastries, produce, meat & seafood, condiments, packaged foods, and cheese’s/specialty dairy products (Apollo Group, 2011). They use only the finest organic ingredients. Whenever possible they purchase local produce from organic farmers. They use unbleached flour in their bakery goods and they don’t add unnecessary preservatives to products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens (Apollo Group, 2011). Bases on the resources available to us Kudler Fine Foods is very competitive in their market. They have increased loyalty and profitability of their consumers. This has been done by expanding their services such as parties and frequent shopper...
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...Fine Foods wants to put in place a program to let existing customers know they are valuable to the store and persuade them to shop with greater frequency. The customer-buying model will help Kudler improve its practices and assistance to please their appreciated customers. Cost is not a main concern for Kudler customers; these customers are interested in high quality and specialized goods. Therefore, Kudler has requested a Frequent Shopper Program System with a “loyalty points program to provide customers with points that they redeem for high-end gift items, airline first-class upgrades, or other specialty foods” (ecampus.phoenix.edu, 2011). The Frequent Shopper Program System for Kudler Fine Foods will track purchase behavior of individual customers and provide high value incentives by installing a customer loyalty points program. “Point of Sale Software” (camcommerce.com, n.d.) “Retail STAR Point of Sale (POS) software provides a solution for customer tracking, managing inventory, and selling inventory via sales orders or point-of-sale transactions” (camcommerce.com, n.d.). The software program has a CRM (Customer Relationship Management) module built into Retail STAR. Retail STAR Point of Sale Software can computerize all of Kudler’s sales data and provide executive management with a balance sheet and profit and loss statement at the end of each sale day. Retail STAR will track all the vital information needed to generate marketing campaigns to have Kudler Fine Foods customers...
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...Kudler Fine Foods Marketing Objectives Introduction Kudler Fine Foods has a lot of ideas and processes in place to market their products. Kathy Kudler is aware of her target market, and has various avenues to reach out to her clientele. She wants to promote loyalty and keep her clients happy. Kathy knows that developing relationships with her customers is an important part of the marketing process. Currently there are three strategies that are being put into use by Kathy Kudler. Expanding Services (Revenue Increase) Kathy Kudler has implemented in-store promotions with local celebrities and famous chefs to show consumers how to prepare and serve the foods that are sold in-store. This is a good marketing strategy to get customers involved, allow them to learn while having fun, and showcasing the products for sale in the store. The recipes and directions can be posted on a Kudlers’s Blog. Because the foods at Kudlers are imported, hand baked, and more expensive than the average food, a certain clientele is targeted. Kudler’s has an upscale clientele that tends to spend more money on wants and needs because they have a higher income. Giving them incentive to bring a friend could be as simple as offering a discount on a product or even a free product sampler. This will help to bring in new customers, which will increase revenue. Use of Social Networking is a great way to advertise these in-store gatherings. E-mails to send invitations...
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...Developing Good Business Sense XXXXX BUS 210 XXXXX XXXXXXX Developing Good Business Sense For this assignment I chose three different fast food restaurants; The Dog House, Gene and Jude’s Hot Dogs and Wiener’s Circle. All three are fast food restaurants in three different Chicagoland areas. Their main specialty is the Chicago style hot dog. All three serve a great hot dog yet the businesses are very different. 1. The employees do their tasks in a similar way. Each place has an order taker that provides customer service. At the Dog House you are greeted by a very polite cashier, you place your order with her, take your ticket number and wait for your food. The kitchen staff makes your food and then another employee barks out your order number. Self serve on the beverages while you wait for your food. At Gene and Jude’s Hot Dogs you stand in a very long line and are greeted by an employee who you place your order with. Then you move along in what seems like a cafeteria line while they make your food in plain sight. Everyone behind the counter is working quickly to fill the orders made. You feel like cattle just moving along and quickly receive your food with a heart-felt thank you. At Weiner’s Circle there is also a long line and you place your order with the cashier. Here the cashier has a major attitude on purpose. The attitude of the staff is the shtick of the place as well as the food. Kitchen staff, in a kitchen that is visible, prepares...
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...Chapter 1: Introduction History In 1954, Sherwood “Shakey” Johnson pooled his funds with those of college friend, Ed Plummer to open the first Shakey’s outlet. The building was a remodeled grocery store located at the "57th" and "J" Streets in Sacramento, California. The two owners with the help of their friends opened the parlor on April 30, a Friday evening. As the ovens, were not complete, only beer was sold the first weekend. Johnson entertained guests by playing the piano and plumber served the beer. With the money from the beer sales, the partners bought pizza products and began selling pizzas on Monday. Ten days later, they had fourteen employees and a month later, Dixieland jazz entertainment was added. The restaurant at "57th" and "J" Streets has grossed millions of dollars and is still a successful Shakey’s today. With the success of the first Sacramento restaurant, Johnson and Plummer opened a second Shakey’s two years later in a remodeled mattress factory on Foster Road in Portland, Oregon. The Shakey’s name and concept were already familiar due to the nightly jazz radio program they sponsored. In 1957 Shakey’s service companies began franchising. Opening that year were franchised restaurants in Seattle, Washington, Albany, Oregon, Carmichael, Concord, and Marysville, California. The franchise units also introduced a standard Shakey’s building design. Prior to it, the restaurants have always been located in existing remodeled structures. Shakey’s began to expand...
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...company? Will the products we offer need require alteration or presented in a different way to appeal to the target country’s culture? What are the laws or rules of that particular government? Is this a profitable market for our company? These questions are answered through identifying the three major foreign markets. Understanding the individual consumer markets, industrial markets and government markets will give a solid understanding of global business. Analysis of the major markets. The major markets within all Foreign Markets Consumer markets are products and services for the consumer. They make up about fifty percent of the gross domestic products (Gaspar, 2013). Consumer markets are divided into categories. Consumer products, food and beverages, retail such as clothing and transportation. Consumers are purchasing products and services for their individual use. They are not companies that are purchasing product to sell to people. This is important because as history has proven cultures change. Typically styles and trends tend to last a while before they move on to the newest fad. This is particularly important as the producers in consumer markets will be affected by this ever changing industry. The aesthetics and appeal to the consumer is of utmost priority in order to get the product to sell. The industrial market consist of businesses that sales products and materials to other businesses for further processing or resale. These are basically business selling to other...
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...has had to make some decisions based on profit margin. Unfortunately, this decision could be viewed as controversial to the public because both stores were Located in high crime communities. This company has made some other unpopular decisions such as, ignoring customer request for products, and not donating day old food to the local food pantry. All three of these decisions has led the community to feel like the company only has it’s best interest in mind and not the consumers. This is socially irresponsible on Company Q’s behalf and will have major impacts on their business. People in the area will quit supporting Company Q as word travels that they don’t care about their social responsibility. If Company Q would look at the bigger picture they would see that the decisions they’re making is hurting their reputation and actually costing them profits. Company Q needs to take action and start building a new social image immediately. First, Company Q needs to address the food issue. Socially, the thought of a store throwing away editable food, when there are people going hungry, is a disaster. Economically throwing away food is not good for the companies profits and long term stability. Company Q needs to look at their products that are becoming outdated and make adjustments to their inventory based on trends and shelf life. After these adjustments have been made, there will still be times when things don’t sell and they need to give these items...
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... Types of Goods Types of Goods - Related to Income: inferior good: goods for which demand decreases as consumer income rises. Thus, it’s “income elasticity” will be negative. Example: Inter-city bus service and inexpensive foods such as bologna, hamburger, and frozen dinners. normal good: goods for which demand increases as consumer income rises. Thus, it’s “income elasticity” will be positive. Most goods are normal goods, hence the name “normal.” superior good: goods that will tend to make up a larger proportion of consumption as income rises. As such, they are an extreme form of normal good. Thus, a superior good’s “income elasticity” will be both positive and greater than 1. A superior good might be a luxury good that is not purchased at all below a certain level of income, such as a luxury car. luxury good: a more colloquial term that is synonymous with “superior good.” Types of Goods - Related to Price: ordinary good: goods for which quantity demanded increases as the price for the good drops; conversely, quantity demanded decreases as the price for the good increases, ceteris paribus (all other things being equal). Giffen good: a good that will experience an increase in quantity demanded in response to an increase in price. In order to be a true Giffen good, price must be the only thing that changes to prompt a change in quantity demand. Conspicuous consumption (such as found with Veblen goods) is not a factor. The classic example is of inferior staple foods, whose demand...
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...Kudler Fine Foods Marketing Paper Kudler Fine Foods has some good marketing ideas in place already but they could definitely use some more. Currently, Kathy Kudler plans on marketing to customers by inviting them to the store for cooking parties with gourmet chefs and gourmet food. This idea is being implemented in hopes of getting customers to buy higher priced, higher quality items. By throwing parties at the store, customers will hopefully bring in new customers to share their experience. New customers will raise revenue. Kudler Fine Foods does not really have any other marketing strategies in place or ideas in the works. If Kudler’s does more market research they may be able to increase revenue with existing customers in a less expensive way than hiring gourmet chefs. The idea to bring in chefs and throw parties could get quite pricey. Market research is detrimental to the development and continued success of a business. A good way to find out how to increase sales with existing customers is to conduct surveys. Surveys are a very good way to conduct market research because a business can gather information by getting customers’ opinions. Kudler Fine Foods could put a survey on their receipts and every customer that fills one out could get entered into a drawing. This gives customers an incentive to do the survey and it gives Kudler’s information to use to increase sales and keep existing customers happy. Returning customers are the key to keeping the business thriving...
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