...Colonel Graff is a good mentor in Ender’s Game only because he was trying to prepare Ender to save the world for a greater good. According to the text, Graff told Ender, “Maybe you’ll break down under the pressure, maybe it’ll ruin your life, maybe you’ll hate me for coming here to your house today. But if there’s a chance that because you’re with the fleet, mankind might survive and the buggers might leave us alone forever---then I’m going to ask you to do it. To come with me” (Card 25). This shows that Colonel Graff has really good intentions, and that even if it might put Ender in a lot of pressure, it’s to save mankind from the buggers. Additionally, in chapter 4, after Ender demonstrates the realization “that in null gravity directions...
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...Besides having a championship team, the main organizational and department goal of the Houston Texans is to create memorable experiences for their fans and partners. The organizational and department goal coincides with my main internship goal to “create raving fans”. In my position overseeing the BMW Valet I only have 29 seconds to “create raving fans” with my suite holders. So in order for me to accomplish my internship goal as well as the Houston Texans key organizational goal I need to learn at least 50% of my suite holder's name and something about them. Every game day a minimum of 135 valet passes sold on an average majority of the vehicles that the valet, have two or more fans in their car with; therefore, on each game day there is...
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...P5: |Product |Company |Target Group |How are they targeted? |Why are they targeted? | |[pic] |Nokia |The Nokia Lumia 720 is mainly |The Nokia users are targeted by |They are targeted so that they know| |Nokia Lumia 720 | |aimed for teens because of the |Nokia when they are doing a |if they need any changes for it and| | | |fact that it is very good and fun |survey to find out things and |they could make the improvements | | | |to use. |they can also be targeted from |for it so that Nokia would be one | | | | |Adverts in TV’s. |of the best sellers and make new | | | | | |products based on the reviews. | |[pic] |Cadbury |This Oreo chocolate is aimed for |They target their customers well|They are targeted because by | |Dairy milk Oreo | |everyone and especially people who|because they make very fun and |knowing...
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...When I was starting the game, my target market is the group of university students. For the product design part, I used the eco-friendly materials because they have high demand for this materials, the shape of the bag is rounded top with thin spaghetti straps, and no special features on it. The unite cost is $10, and the marketing price is $35. I choose the university store to sell the products and no advertisements. At the fist turn, I got $2957.99 for the net profit. As the game progressed, I tried to choose different groups of customer to sell my products, Then I got the different results. At the second turn, I chose the the school children for my main customers, according to their demand requirements, I changed the basic straps, the green color and syntheic materials for the bag based on the first turn bag. I chose to sell the products directly through the company website to the customers. And I decreased the price from $35 to $28. I got only $63 net profit in this turn. At the third turn, I changed the outdoor enthusiasts for my customers, in this turn, I pressed the wrong botton, I added the University logo on the bag and increased the price from $28 to $37 but chose the wrong customers, so I lost $599 in this turn. At the last two turns, I kept losing money. I still chose outdoor enthusiasts for my customer group, but I added many new things on my bag, I used the large rectangular shape, wide padded straps, advanced materials with GPS and waterproofing special features...
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...to the market and also created new ways to gain competitive advantages. For the competition, Internet allows the consumers to access markets they previously could not. Now they can buy clothes, electronics, software, hardware on the Internet and don’t have to visit local stores. The selection of goods on the Internet is bigger. As for the competitive advantages, a store with a website component is a lot more convenient than a store without it. It is easier to browse the selection of svetofor.kg than to visit local stores. The Diesel forum became a big competitor to many businesses as it acts as a unified storefront for many providers of goods and services. Threat of New Entry With the Internet it became easier than ever to enter the world of Kyrgyzstan commerce. If before you needed to rent space in a shopping mall or in one of the markets. Now a person can just create a thread on the diesel forum and they are good to go. Threat of Substitution Internet became a substitute for some services and goods. Software comes to mind as a good example. Internet killed the Meloman shop chain that dealt in official copies of movies, music, books and video games. In case of video games, you can buy them on the Internet and it would be easier, cheaper and you don’t have to go to the store. Movies are easier to pirate. But Internet is slowly killing the sellers of pirated movies and video. They were making a profit before, as the Internet connections were slow. But now you can get...
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...meet on Sunday for some drinks and watch the game. BWW is the type of business that works at providing the ultimate social experience for people and their families or friends and co-workers. One main part of their strategic mission is to provide a sports theme atmosphere to the public and when you walk into a BWW the first thing you see is all the TVs and you can watch about any type of sporting activity at any time of the day. At BWW I see a business that has done a lot of research into marketing their goods and services to the public. One item being is their advertising strategy for marketing to all sports for high school, college and professional teams on National TV. This alone draws people into their restaurants and it is not just to watch the game but to offer them good food also. Offering new menu items throughout the year is something that I believe restaurants have to do to keep their competitive edge on their competition who are also changing. Operations must always be asking questions whether it is in a questionnaire or face to face with customers rather than trying to guess what should they do next to improve customer’s satisfaction? How many times the question has come up for my family on where should we go to eat tonight? Companies like BWW need to market to get the returning clients back into their restaurants. This shows the Operations Department is doing their job. If BWW offers good customer service, good food and it is affordable, their customers will...
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...product cost. The LG electronics facing lots of problem while its production and exporting goods to the overseas. Economic Analysis: LG has a very big competitive market in world and it have constant development in their innovation in electronics equipment , secondary products, planned process of LG etc.. it have leads to sell goods to other countries . The LG contribute the world wide STOCK MARKET and money market also. The LG have well and strong economic source and it has capable of introduce some new technology to the electronic market. LG leads the electronics market with enormous technology and economic resource. The below the table shows the financial highlight of LG electronics. The sale of the company is constantly increase the last seven year it possible by the good economic status The LG has introduce the product with satisfy the customer needs as well as safer environment. The product wont harmful to the environment and people .The LG try to produce green environment that mean it reduce the emission of Gases from their industries and product .The LG mostly use the renewable energy source because safer environment. Technological Analysis: The LG has more technology shock towards its electronics product. In every manufactured goods in LG they improve their technology and they became a first world exporter of the country. The LG has a huge technology like LCD, plasma TV, Games and,...
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...People are always saying how times are tough, especially since the economic struggles resulting from 2008 when it seemed like everything fell apart. This statement is as true today as it was nearly 6 years ago. Everyone is struggling somewhere, somehow. It is important to have game plans and be able to adapt and overcome any situation that may directly affect you or your company personally or from other companies that affects yours from a distance. I am the owner of a retail dry goods store with a maximum of 100 employees. Most of our customers are employees from an automotive support industry who just announced they are relocating to Mexico. The relocation of this company will hinder our sales as well as our organization. My goal is to analyze the challenges our organization will face using OD principles and how would I apply OD principles in order to ensure the continued operation of my company. As our world changes amongst us, we have to evolve with it or we will find ourselves evaporating as a whole. That is where using the OD principles can help us to break down the problems that we are facing and help us to find either solutions or be on the road to finding solutions to make sure that we make it through these challenges. The first step of the principles suggests that changes to the organization and change relies on value based decisions. Using the value based decisions I would get together with the managers and supervisors of each department to gather their ideas and...
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...Lightstone, HTS School of Economics Types of Goods Types of Goods - Related to Income: inferior good: goods for which demand decreases as consumer income rises. Thus, it’s “income elasticity” will be negative. Example: Inter-city bus service and inexpensive foods such as bologna, hamburger, and frozen dinners. normal good: goods for which demand increases as consumer income rises. Thus, it’s “income elasticity” will be positive. Most goods are normal goods, hence the name “normal.” superior good: goods that will tend to make up a larger proportion of consumption as income rises. As such, they are an extreme form of normal good. Thus, a superior good’s “income elasticity” will be both positive and greater than 1. A superior good might be a luxury good that is not purchased at all below a certain level of income, such as a luxury car. luxury good: a more colloquial term that is synonymous with “superior good.” Types of Goods - Related to Price: ordinary good: goods for which quantity demanded increases as the price for the good drops; conversely, quantity demanded decreases as the price for the good increases, ceteris paribus (all other things being equal). Giffen good: a good that will experience an increase in quantity demanded in response to an increase in price. In order to be a true Giffen good, price must be the only thing that changes to prompt a change in quantity demand. Conspicuous consumption (such as found with Veblen goods) is not a factor. The classic example is of...
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...However, I will show how he fails to address the risks and moral dilemmas that the resulting transportation of those goods and services would cause. Peter Singer asserts that poverty, famine, disease are bad, and claims that we should give until that point that by giving further we would be suffering just as much if not more than those we would be attempting to help. In his article Peter makes defines this level of giving: “By "without sacrificing anything of comparable moral importance" I mean without causing...
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...not so good / Only 20 mins to talk about business in Russia and customer service – I love Russia 2. Great customer service is understanding that Service is your product – not shoes, not food a. Rule 1: believe that great customer service is your product: this is what produces success (NOT your product) b. Rule 2: know that emotions drive behavior: what emotions do you want your customers to have in order to be loyal to you? What emotions do you want your staff to have to be engaged and motivated by you? c. Rule 3: what behaviors are realistic, consistent and sustainable: consistency is more important than occasional excellence (as McDonalds have proven so well!), and constantly seek to improve behaviors little by little, every day and every week d. Rule 4: measure your results, as well as your profits: the results you need to measure are your customers’ opinion of your behaviors, because this will determine your future success 3. Ok – Now you want to sell service, but you’ve never seen it and you live in Russian e. Compliment one, the other says…? / So I don’t compliment my staff? f. I got a 5, great, what did your friends get? g. Teamwork 4. Lead by example – show them how it’s done. 5. HALT – stop because you can’t provide service h. Hungry / Angry / Lonely / Tired i. Top places to work – google, southwest, etc. ranked number one because they had food in their break room and games to play...
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...1-what problems can Second Life help businesses solve? • Participants can interact with each other, so they are able to explore, socialize, collaborate, create, participate in activities, and purchase goods and services. • Second Life will be the beginning for new industries, transform business, commerce, marketing, and learning. • People from different places can interact with each other. In other words, Second life allows virtual meetings. This can reduce travel costs and be good way for marketing. • Companies can hold functions in its virtual space that were traditionally hosted in real world spaces. • It’s important tool for marketing since it attract viewers who have forsaken television for Internet. • It can support important business functions such as customer services, product development, training, and marketing. • Companies can test new products and get feedback from customers. 2- Considering what you have learned about Second Life, how could you, as an individual, create a modest start-up business on the Grid? What goods would you sell? Why would this be a good choice of product? What, in simple terms, would your business plan be? Why would it work? To start a new business on the second life, first I’ll need some capital for the start up cost (such as getting a small shop and some furniture). For the products, I’ll choose clothes because I think everyone is interested in purchasing this kind of products. My business might be special because customers can create...
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...Case Study - The McKesson Corporation The McKesson Corporation is a distributor of non-durable consumer goods in the USA. A large part of its business is the distribution of prescription and off-the-shelf drugs, toiletries, perfumes and sundries to retail drugstores. In overly simplistic terms, McKesson purchases these goods from the large manufacturers of pharmaceuticals and toiletries, stores them in warehouses, takes orders from drugstores across the USA and then distributes the goods to the stores. This is a low margin and competitive industry. Around 1980 the senior management of McKesson was looking carefully at its corporate strategy. Their view was that competition was largely determined by price and cost and so decided that the key to competitive success was a strategy based on a ruthless efficiency drive. They also decided that IT could help them increase efficiency. At this point in time McKesson used computers for accounting and financial purposes but not for anything else. The organization then proceeded to put its strategy of improving efficiency through an increased use of IT into practice. The steps it took were in the following sequence. Step 1. Stock control in the warehouses was computerized. The aim was to reduce working capital costs by cutting stock levels. Step 2. McKesson computerized the sales/ordering process. This allowed orders received by post or telephone at the warehouses to be entered on a computer, instead of being recorded manually as previously...
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...Question 1 By the 1970’s IKEA had expanded its market share throughout Scandinavia with a total of nine stores in the entire region. The furniture market mainly consisted of fragmented and high cost retailers, where a lot of the products that they had in their stores were not readily available. Thier competitive advantage was being the best-cost provider within the furniture market, while adding conveniences for the customer such as an in-store restaurant, a care center for children, self-service warehouse and check out procedures. IKEA sold furniture which had high quality, elegance, and functionality at a very low price, along with the ‘experience ‘of IKEA. They were able to provide such low cost products was because they were able to use differentiation and outsourcing with their suppliers to cut down of transportation and transaction costs. For example in 2008 IKEA had over 1,000 different suppliers in 54 different countries. Thier top sourcing countries (China, Poland, Italy, Sweden and Germany) were able to provide IKEA furniture to any where in the world while still maintaining minimal transaction and transportation costs. Question 2 IKEA’s expansion into Western Continental Europe was a great success for the company. They quickly established a firm grip of the market with their first store opening in Switzerland. This was due to the similarities the European market had with the Scandinavian market. Much like the scandinavian model, Europes’ furniture market was...
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...CHAPTER 1 WHAT IS STRATEGY AND WHY IS IT IMPORTANT? 1. Understand why every company needs a sound strategy to compete successfully, manage the conduct of its business, and strengthen its prospects for long-term success. 2. Develop an awareness of the four most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage. 3. Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy. 4. Learn why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula. 5. Learn the three tests of a winning strategy. Copyright ®2012 The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin 1–2 WHAT DO WE MEAN BY STRATEGY ? ♦ What is our present situation? ● ● WHAT IS STRATEGY ABOUT? ♦ Strategy is all about How: ● ● ● ● Business environment and industry conditions Firm’s financial and competitive capabilities Creating a vision for the firm’s future direction How to outcompete rivals. How to respond to economic and market conditions and growth opportunities. How to manage functional pieces of the business. How to improve the firm’s financial and market performance. ♦ Where do we want to go from here? ● ♦ How are we going to get there? ● Crafting an action plan that will get us there 1–3 1–4 WHY DO STRATEGY ? ♦ A firm does...
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