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Good Togreat

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Submitted By prashanth29
Words 570
Pages 3
In the above case there are four parties that are privy to the happenings in the case. 1)BAINZ 2)CONSUMERS 3)REST OF THE FOOD INDUSTRY
4)GOVERNMENT.
the government here is not concerned with the free market dynamics directly. but the welfare of the citizens who are also the consumers is the top most priority of the government. hence the consumer's interest is the government's interest. on one hand is BAINZ in this case is a dominant player in the food processing market with great emphasis on high quality products and backed by sound marketing. on the other hand are other players in the industry who are alleged to be resorting to production of adulterated food with a greed of earning profits to analyse whether by supporting the legialstion bainz violated the free market priciples and benefited itself we need to analyse two aspects of the case. 1)ethical 2)commercial.
1)ethical aspects
Any company is obliged to function In a free and fair manner. Any goods and services that a company produces should benefit the consumer .if not benefit,they should not harm the customer’s well being. This was exactly what was happening in America where adulterated food was threatening the well being of consumers. Many food processing companies were indulging in unethical practices to earn additional profits. At such a time bainz came into the market with high quality products and dominated the market. It was fair and ethical in its production and selling practices. It invested in the latest machinery for food production and took utmost care regarding the quality of food delivered to consumer. By pushing the bill Bainz was inadvertently or otherwise pushing a legislation which could promote transparency in the market and had the potential to lay the foundations for consumerism. Of what use is a free market where consumer’s well being is neglected for avarice of a few businessmen. In

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