Google Case Analysis

Google Case Analysis

EXECUTIVE SUMMARY
Initially started as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them.
In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world.
Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats:



STRATEGIC ANALYSIS
Google’s mission is to:
“Organize the World’s Information and make it universally accessible and useful. Management believed that the most effective, and ultimately the most profitable, way to accomplish their mission was to put the needs of the users first. They found that offering a high-quality user experience led to increase traffic and strong word of mouth promotion” (Hunger, 6)
Larry Page, the cofounder of Google explains that the perfect search engine should understand exactly what the people mean and give back...

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