...Date and time: November 29, 5pm Name of the Company under study: GOOGLE, INC (Text pages 712-715) Where Headquartered (city/state): Mountain View, Ca Part I: Comprehensive Case Analysis – Developing HR Business Partner Competencies in this Case Analysis 1.0 Background on your Company (Type the Company’s background in 3 paragraphs.). Tip: See the “about us” or company information portion of the company’s website or other source. Keep track of all your sources. They are to be included in Section 10 of this report. The creation of goggle’s company starts in 1996 between two smart students of Stanford University, Larry Page and Sergey Brin. They first try to understand the importance of web pages for people. Their aim was to find the best and faster way to connect people with all information. The company was founded in September 1998, they offer results from a huge amount of Web pages. The results are based on a proprietary algorithm. Google’s technology for ranking Web pages is called PageRank http://www.hoovers.com/company/Google_Inc/hsrfri-1-1njht4-1njfaq.html The company growth gradually because of the index of the Websites and other online content that they made it accessible through their search engine to everybody who has access to internet. The company offers different types of useful search. Today, Google operates the leading Internet search engine, by offering very precise search results from actually billions of Web pages. The company is...
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...Kyle Ryan Google case write up 2/18/14 BACKGROUND Kyle Ryan Google case write up 2/18/14 BACKGROUND e planet. This is due to the fact that you can search almost literally anything using either questions or key words that best describe what you are trying to find. From there you can usually find your answer directly. If not directly then indirectly through other websites and resources. Google does not provide earnings guidance to analysts. Earnings guidance are earnings forecasts of senior managers by publicly listed companies. Most companies provide earnings guidance to analysts and from there analysts conduct what they think the stock prices should be. A lot of people believe that this is why Google's stock prices declined from $625 in 2010 down to $467.97 in that same year! At one point Google's stock prices were as high $700 in 2007. WHY GOOGLE DOESNT ISSUE GUIDANCE: Googles policy is based on part of its broader corporate philosophy. This philosophy focuses on 3 commitments that Google follows. One of these commitments is to not be evil. Another commitment is that technology matters. The final commitment is the importance of innovations. These commitments, along with the commitment to be free and independent of wall street analysis and short term investors, help keep in tact the long term vision of the company. Google is always willing to face short term consequences, as long as the end result doesn't effect their long term opportunities. Their goal is to protect those...
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...Case Study On Google in China Table of Content Background 3 Introduction: 3 Summary of Environmental Audit 4 Evaluating Current Strategy 4 Current state of Industry- 4 Product Portfolio Analysis 5 Critical Strategic Direction 6 Discussion 6 Conclusion 6 Assessment of Current Strategy 6 Recommendation 7 New strategic Direction/Development and methods- 7 References/Bibliography 8 Appendix 9 Background: This case briefly discusses about search engine market in China, Google’s share in Chinese market, Government rules and regulations related to the internet search. The main issues discussed in this case study are: • Google’s launch in the China and how it made its presence felt over there as well as the key issues faced by the Google such as gaining the market share, although Google did a fair amount of research before entering China but still wasn’t able to beat the local competitor Baidu which is the biggest in terms of search engine in China and accounts for nearly 60% of the market share.(Appendix 4) • Chinese Government rules and regulations related to the censorship in China which was against the Google’s Mission of providing the information. • Cyber attack on Google China which mainly target the gmail accounts of the users who were Human Right activists which forced Google on considering its exit from China. • A brief...
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...Team 2- Decision Strategies | Google’s Case Analysis | | | Prashant Sinha, Xinyi Wang, Karthik Pedduri, Deepak Mittal, Shubham Goel | 11/5/2014 | | Case Background This case talks about Google, the world’s leading search engine and one of the world’s most technically innovative companies. Google was founded in 1998 by two Ph.D. students at Stanford who were able to leverage their algorithm to rank random search results by relevancy to build a multibillion dollar business. The company employs more than 30,000 people and is one of the most sort after companies for software engineers. Despite such a tremendous growth at a fast pace, Google has still been able to maintain the small company feel, giving its employees freedom to invest 20% of their time in any projects of their choice. This has been one of the sources of innovation for the company. SWOT Analysis for Google Strengths The biggest strength for Google is the established brand name with a worldwide market share of more than 70% in the search engine space. Also, Google has been able to distinguish its services from all others and has gained high awareness, perceived quality, and brand loyalty through its branding which is mostly done by word of mouth. Google has also been growing by acquiring companies with diversified market offerings. The leadership has ensured that most of the internet using population is using their products some way or the other making them the most successful marketing company...
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...MUSLIM AMIN) Name : | Lim See Yeong (Sean) | Matrix Number: | MR 101106 | Title of Assignment: | THE FACTORS THAT INFLUENCING INTERNET CONSUMER BUYING AND USING DECISION PROCESS | Instructor : | DR. Muslim Amin | Submission Date: | 8 Dec 2011 | Contents 1. Introduction 3 Problem Statement 3 Objective 3 Research Questions 4 Background 4 2. Literature Review 5 3. Research Model and Hypotheses 8 4. Methodology. 9 5. Data Analysis 11 Satisfaction Reliability 11 Trust Reliability Test 12 Reputation Reliability Test 15 Usefulness Reliability Test 18 Usability Reliability Test 20 Satisfaction Factors Test 25 Trust Factors Test 26 Reputation Factors Test 28 Usefulness Factors Test 29 Usability Factors Test 30 6. Scope and Limitations 33 References 34 Questionnaire 37 1. Introduction What is Internet? Internet is a worldwide interconnected networks which billions of worldwide users sharing information through Internet. The Internet has made huge impact on culture and commerce. Ten years ago we were in the era of the dot-com boom (and bust), the Web was strictly 1.0, and Google was just a baby. Since 2000, Internet has grown significantly, and nowadays human cannot live without it. It is so so so so important to us. According to http://www.internetworldstats.com, Internet penetration rate is estimated 30.2% in 2011 on world population (which is estimated 6,930,055,154). On the other hand, Internet penetration rate in Malaysia...
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...Case Study Analysis-D Critical Thinking Case Study Analysis: GOOGLE 1. Describe the philosophical principle Google's managers adopt when deciding that the benefits of operating in China outweighed the costs. Discuss the philosophical approaches to ethics. Describe the approaches that are favored by most moral philosophers and form the basis for current models of ethical behavior in international business. Google began to operate in China in 2000, it was two years later that the Chinese authorities blocked the site. Although this came as a surprise for the company’s managers, two weeks later the service was restored. It was clear that China was a strategically important market and Google couldn’t just ignore that. We begin our approach to philosophical ethics by describing what is called straw men. These approaches can be characterized as the Friedman doctrine, cultural relativism, the righteous moralist and the naive immoralist. The Friedman doctrine says that the only responsibility of business is to create profits, as long as the company remains within the rules of law. Yet this argument breaks down because the rules of the game are not well established and differ from country to country, and that may lead to inadequacies in a company’s social responsibility. The basic belief in cultural relativism is that a company should adopt the culture within which it is doing business. But serious contradiction arises from this approach, for example let’s assume that in one...
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...Preface: Students, so that they could help to learn how to effectively analyze and write a case study and to include a special section on this subject. This tells us that we continue to meet the expectations of existing users and attract many new users. This book has strengthened its position as the most widely used strategic management textbook on the market. Author’s Background: Charles Hill, Professor of management and organization. His position held at the University of Washington since 1968. His specialties are strategy, international business, and micro economics. Table of contents: List of Figures: Glossary: Index: Appendix: Bibliography: Others: SUMMARY: Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to unseat Google. The Internet fodders lucrative business opportunities and the technology advances such...
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...SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the online research firm Comscore...
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...A RESEARCH IDEA • An Illustrated case • The Research idea In my research I intent to examine the challenges, strengths and impacts of corporate leadership and governance in reference to W.E.TILLEY GROUP a selected family owned firm in East Africa. My main motivation in this study is … (explain your motivation). Emphasis will be on leadership and corporate governance aspects in the firm. These include but not limited to profits and power sharing methods, leadership styles and challenges, succession plans, decision making on complex issues like mergers, acquisitions, take over’s, loans etc.. Also generational changes in the family and their impacts on growth of the family owned firm. Alignment of principals with their agents and their effects on firm’s performance. Appointment of directorship within the family member vis-a-viz professional or educational qualifications. Do culture, religion and external influences have impact on firm’s performance and growth? • Starting point • Read as much you can about the research area • What is a family owned business? • Why should any one care about them? • What are their characteristics • What challenges do they face and why? • In the first instance, just google, let’s just google our title “Challenges Of Corporate Leadership And Governance In Family Owned Firms” • This give us some ideas, we can also google the questions above. • Making progress ...
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...Designing an Effective Website When it comes to marketing your company or yourself online, it’s all about creating an effective online presence. This includes just about everything you do online, from the keywords you target to the blog posts you make, but centers around one essential element—your website. Nothing else matters if you don’t create an exceptional website experience; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to. Developing your online home, then, is where web marketing starts. But what makes for a great website? It’s all about giving customers what they want,and in most cases, simpler is better. Your website is the nexus of all your online activities. Your advertising and promotions point customers to your website, and your blog, Twitter feed, and Facebook page are all offshoots of your website. It is the hub from which all your other activities connect. Creating an effective website, then, is imperative. And for your website to be effective, it most provide an exceptional experience to your customers. They must find what they’re looking for—and a little bit more. If you already have a website, good for you—you can skip this section and move ahead a few pages. If you don’t yet have a website, however, you need to get down to business. And there are a number of ways to do just that. When it comes to creating a website, you can spend a little money or a lot. Let’s start with the low-cost options...
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...engine such as Google or Yahoo and a search using a library subscription database of professional and juried articles are extreme. I started my research by choosing two different search tools, Google and EBSCO’s Academic premiere search database. In both search bars I searched for “ privacy and security on the internet” and was amazed by the different results between the two. The main difference I noticed between the two was how easy and fast I was able to validate and verify the information from the EBSCO results and not so much from the Google results. On the EBSCO database, the first thing you see when you click on a search result is some brief background information of the article. It lists the Authors, Document type, company or entity that’s running the article and a brief discussion of what the articles about. Additionally, you can click on the text to find out more information about the author or company running the article. When I see information like that it puts a good feeling in my gut that tells me that the information is good to go. When I go through the Google results, not all of them have authors attached to the articles or if they do their names aren't hypertext so I can’t just click on it and get more information that way. I would have to open a new window and do a whole new search. Also, on the Google results, a lot of them were trying to sell me something or had a bunch of Ads popping up and causing distraction. This was not the case with the EBSCO...
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...Googles Motivational Profile Spencer Phillippi, Thomas Lanier, Tomaniesha Dodderer, Whitney Williams, Rebecca Nygaard PSY/320 September 30, 2014 Richard Reinch Googles Motivational Profile The term cutting edge applies to new and innovative business models and practices as well as implementation of business strategies and motivational theories. No company embodies the qualities of a cutting edge business model quite like Google. To illustrate this point, the company will be discussed in further detail. Areas of specific importance include; the corporation's motivational strategies, industry background, corporate culture and management, and motivational strategies employed by Google. The areas of positive company experiences, combination of motivational techniques, strategies for attraction of new employees, strategies for retention of current employees, best practices, potential improvements, and recommendations for addressing current deficiencies will also be explored further. Industry Background Google is a United States-based International Corporation. Services offered under the company umbrella include Internet search, software, advertising technologies and cloud computing. Two Stanford Ph. D.'s Larry Page and Sergey Brin founded the company in 1998. The company's mission statement since its inception has been "to organize the world's information and make universally accessible and useful" (Google, 2012). Its unofficial mission statement is known to be "don't be...
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...transparent about use of personal data. There are systems and technologies that people use to gain access to a person’s information. The information obtained can be an advantage or disadvantage. The government has implemented laws for years to try to establish some controls There are many technologies that will allow an individual to research citizens, but the three that will be discussed are Facebook, Intellus, and Google. Facebook is a web based social app use to contact friends. A person can either download for free or buy “apps” for a small amount of money. Apps are games, quizzes and sharing services. These “apps” are consists a host of personal information which includes emails, current locations, sexual preferences of “app” users and their friends. Intelius allows people to access personal records by name, social security number or phone number. People use this system to find family or do background checks on others. Intellius will show you where a person lives and his/her family members. Google is a search engine that can be used to find information on individuals. Background information, phone numbers, addresses, maps and more. Vice versa, anyone can find the same information about you. Information obtained is given by citizens at the time of opening up an account. This is...
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...Google China – Ethical Issues The Business Environment March 07, 2011 Table of Contents Preface 3 Google 4 Background 4 Google’s Philosophy 4 Google China 5 Ethical Issues 6 Conclusion 9 Annexure 10 References 10 Chinese Business Culture 10 The Great Firewall of China 11 Events Timeline 12 Preface This paper focuses on the Ethical issues pertaining to Google’s position in China around 2006. Google has been criticized for supporting the Chinese government censor policy and aiding them by restricting the anti-government information within China. Google in its quest to gain market share entered the Chinese market adhering to the Chinese government censorship policies. Google’s approach at that point in time was certainly against its corporate values and mission, hence unethical. However events of 2010 have forced Google to revisit its position and are resulted in redirecting its search engine traffic to Hong Kong. The paper provides a brief background to the Google, Chinese business culture, censorship policies in China and Google’s approach to enter the Chinese market. Later sections of the paper look at the ethical and unethical practices of Google in line with its corporate value, mission and strategies. Google Background Since its inception in 1996, Google has grown by leaps and bounds. From offering search in a single language it now offer dozens of products and services in many different languages. Starting from two computer science...
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...Google Glass as a Cybernetic System Paola Gulian 18/06/2013 p.gulian@me.com Stavangerweg 352, Amsterdam 1013AX Telephone: +359 888 88 30 81 Student Number: 10396144 Thesis supervisor: Michael Dieter Media Studies: New Media and Digital Culture Universiteit van Amsterdam 1 Table of Contents: 1. Introduction / 3 2. Chapter 1 – History of Cybernetics theory, Systems Theory, Cyborg and Posthumanism / 6 2.1. Introduction to Norbert Wiener’s theory of cybernetics / 6 2.2. Gregory Bateson on second-order cybernetics / 8 2.3. The kinship between human, animal and machine, Donna Haraway’s theory of the cyborg / 12 2.4. The disembodiment of the human being, Katherine N. Hayles’ theory of the posthuman / 14 3. Chapter 2 – Google Glass, Individuation and the Black Box / 21 3.1. Introduction to Google Glass / 21 3.2. Google Glass and Gregory Bateson’s theory of self-corrective systems / 24 3.3. Industrialization of memory through Google Glass and Bernard Stiegler’s theory of the exterior milieu / 26 3.4. Google Glass as a black box and W. Ross Ashby’s theory of the black boxing / 29 3.5. Experience Design, Olia Lialina and the disappearing user / 30 3.6. Miniaturization of technology, Google Glass as a ubiquitous computer through Mark Weiser’s theory / 32 4. Chapter 3 – Google Glass as an Extension of the Human Being: MediumSpecificity and Becoming Posthuman / 34 4.1 Media ecology through Marshall McLuhan and Google Glass as an extension of the human being / 34 4.2 Perceptual...
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