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Google Case Study

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Submitted By itmoore2
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GBA 490
4/7/2010
Case Report

Table of Contents Executive Summary 3 Situation Analysis 4 Recommendations 6 Appendix 11 SWOT Analysis 12 Key Success Factors 13 Driving Forces 14 Increasing Globalization 14 Marketing Innovation 14 Diffusion of technical know-how across more companies and more countries 14 Dominant Economic Features 15 Market size and growth: 15 Number of rivals: 15 Number of buyers: 15 5 Competitive Forces 16 Competitive Landscape 17 Financial Analysis 18 Identification of Rivals 19 Percent of Searches 19 Financial Summary from 2007 19 Financial Summary from 2009 19 Yahoo 20 Microsoft Online Services 21 Analysis of Company Strategy 22

Executive Summary

To: Eric Schmidt, CEO
From: Tyler Echevarria, Amanda Osburne, & Samantha Smith
Re: Strategic Analysis of Google Inc.
Date: April 7, 2010

This report will make recommendations for improvement of Google Inc. based on the analysis of the company’s financial resources and industry evaluations. Several analytical tools will be used in determining the direction the company should pursue. These analytical tools and techniques include the following: * Evaluation based on SWOT analysis * Evaluation based on Key Success Factors * Evaluation of Google’s business model and strategy * Analysis of financial data * Evaluation of current industry conditions
These tools will be used to recommend new opportunities for Google to pursue as they continue to seek growth. Google has performed quite well recently, but must continue to push the technology frontier in order to continue this growth. Using the analysis of Google’s current situation, three recommendations have been devised. These include a push for cloud computing, ways to improve YouTube’s revenue, and how to better handle international relations.

Strategic Issues

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