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Google Case

In: Business and Management

Submitted By justinlicuan
Words 1965
Pages 8
LICUAN, Mark Justin U.
DE JESUS, Hovenson A.
DE JESUS, Sebastian B.
BSBA-MM II-B
MM-101 – Consumer Behavior
MABEZA, Ryan Marvin

Case 3: Wanted: Better Search Engine
EXECUTIVE SUMMARY

INTRODUCTION
Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.
As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. Google is one of the premier internet brands in the world and also holds strong market position in global search market. Its significant brand image coupled with strong market position provides a competitive advantage to the company over its peers. However, intense competition from online services may affect its revenue growth and market position in the coming

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