...Business Analysis of Google Business analysis of Google Google began as a search engine called “BackRub” created by Larry Page and Sergey Brin in 1996 (Google Corporate Information). This search engine “used links to determine the importance of individual web pages” (Google Corporate Information). In 1998, these two Stanford University graduates had finished their work and created the company called Google (Google Corporate Information). Google offers a wide range of products and services in a range of different languages (Google Corporate Information). The product that started it is the web search, which allows the searching of billions of web pages (Google Corporate Information). There are many products under the web category (Google Corporate Information). The other categories are Mobile, Media, Geo, Home & Office, Social, Specialized Search, and Innovation (Google Corporate Information). These categories are for every day users. There are other products and services for businesses. Google offers many forms of advertising to businesses (Google Business Solutions). These include the categories Local Ads Made Easy, Enhance Your Website, Hassle-free Computing, Find New Customers, Promote products & Services, and Learn & Innovate (Google Business Solutions). Google makes its money through advertising (Google Investor Relations). The products they have are AdWords, Google Display Network, DoubleClick, mobile-specific ad formats, DoubleClick Ad...
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...SWOT Analysis One of the earliest activities the enterprise performs in developing a strategic plan is a ‘Strength, Weakness, Opportunity, Threat’ (SWOT) Analysis. This analysis looks at internal and external factors to determine areas that the enterprise should focus on to increase its survivability and success as well as areas that the enterprise should avoid or decrease its exposure to. Strengths: • One of Google's major strengths is that its cofounders developed and have continued to foster. It follows a business model based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs...
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...Environmental Scan Paper MGT/498 July 22, 2015 Environmental Scan Paper The evaluating, monitoring, and disseminating of information from internal and external environments to key people within the corporation is called environmental scanning. (Wheelen and Hunger. 2010) Environmental scanning helps an organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustains a competitive advantage through strategies. How an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful. Competitive Advantage An organization that has a strategic advantage over its competitors that enables the organization to have greater sales and retain more customers is believed to have a competitive advantage. Many organizations have a competitive advantage within technological industries to include: Google, Apple, and Amazon. Each organization creates value in its products and services to stay ahead of the competition. Google is considered the industry leader when it comes to search and has 65% of the search market, according to Hit Wise. The company maintains its competitive advantage by developing a diversified infrastructure that gives them the ability to provide high-speed searches and branch out into other industries. Goggles infrastructure...
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...word “googol,” a mathematical term for the number represented by the numerical 1 followed by 100 zeros’ (Google, 2016), which shows their mission to seemingly organize an infinite amount of information on the web. In August 1998 Larry and Sergey received $100,000 check from their first investor Andy Bechtolsheim the founder of Sun CO, to an entity that doesn’t exist yet a incorporation known as google. Later in the same year on September 4, the company files for incorporation and setup a workspace in a Garage on Santa Margarita Ave. California. (Google, 2016), the new established company opened its first bank account to deposit Andy’s check. On the same month Larry and Sergey’s hired their first employee Craig Silverstone who is a computer science Ph.D. candidate. Since 2014 Google has moved to its current headquarter in Mountain View, California under the nickname of Googolplex. Current CEO: Sunder Pichai (Riely, 2016). Today Google is a multinational technology corporation that is specializing in the Internet and Internet related services as well as other products. The acquisitions and partnership that Google made throughout the years have giving the incorporation a rapid growth and has triggered a chain of products beyond its main core search engrain, today google offers to the customers a large variety of products and services such as: Online productivity software (Google Docs) including email (Gmail), a cloud storage service...
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...1.1(b) Finances ……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2 2.0 SWOT analysis ……………………………………………….…………….3 3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5 4.0 External Analysis (Competitive Environment) 6 4.1 Intensity of Rivalry among Competitors 6 4.2 The Threat of New Entrants 6 4.3 The Threat of Substitutes 6 4.4 Suppliers 7 4.5 Customers 7 5.0 Internal Environment Analysis ………………………………………………8 5.1 Resource Types ……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and Products Google focuses on web advertising technology, search engine, software and other products like Android phone and tablet. 1.1 Finances Most of the company’s profits derive from AdWords, which is Google main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion...
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...as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize the World’s Information and make it...
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...of this paper is the analysis the strategic and operational plans of our Fortune 500 companies Google Inc. Based on the SWOT analysis we can achieve business goals ones who can affect the internal or external stakeholders. Strategic Plan The strategic plan focuses on those goals that affect the entire organization as we mentioned already. It can related to external stakeholders who in an SWOT analysis are opportunities and threats. Based on the strategic company plan for Google Inc. one goal is to succeed on and off the web. Succeed on and off the web Google is not limited to be the best web search in the planet. They are expanded his territories in different fields. They found an opportunity in growing number of mobile internet users. They partner with HTC to create a mobile phone that can compete with Apple Inc and Samsung Inc. They enter the tablet market with his Nexus tablet. These markets can help in getting more global revenues and achieved strategic plan goal as they reach other markets. These opportunities bring Google Inc a wide range area. These goals had a positive direct impact on the external stakeholders like customers and supplier because the demand rises as well as offers rises. The customer will have the chances of getting the Google product in different markets. Threats Google competition with other companies in the industry is getting more heated. Apple has been showing anti-google behavior by removing YouTube and Google Maps as standards. IBM's...
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...Business Analysis Part 1: Motorola Mobility As the mutual fund manager, we will be analyzing Motorola Mobility Inc. (MMI) to make a decision on whether or not to invest in the company. The following is a business analysis that will be taking place over the next couple of weeks to determine whether or not Motorola Mobility is worth investing in. A SWOT analysis for Motorola will help with the decision making. This analysis will also include the company’s internal and external stakeholders, a description of their needs and wants and how the Motorola Mobility is fulfilling them. If MMI is not fulfilling those needs this analysis will explain what the company needs to do to ensure they are. SWOT Analysis The following will give both an internal and external perspective of Motorola Mobility (MMI). A SWOT analysis for Motorola Mobility will allow us to understand and evaluate the strengths, weaknesses, the opportunities available and any threats that Motorola Mobility may face. Strengths Brand name is a strength of Motorola because of how long they have been around and the reliability of the product they put out. The brand name of Motorola is also attached to the brand Google Inc., after the Motorola Mobility and Google Inc.’s merger was officially approved in December, 2011. Products are a strong point of the Motorola name. From the StarTAC which was a very popular cell phone to the innovative smart phones in the Android smartphone family, they have continued to release...
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...( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. Because a woman’s needs in a comfortable, attractive, high performance athletic shoes that are attractive, comfortable, and well suited for exercise and physical fitness programs are different from a man’s. Therefore, it places Ryka shoes among the highest rated in the industry. The athletic footwear industry was divided into various submarkets by end-use specialization. Ryka competed in only three segments: aerobic, walking, and cross-training shoes. Ryka had focused on performance rather than fashion because Poe believed that fashion-athletic footwear was susceptible to faddish trends and to ups and downs in the economy, whereas the demand for performance shoes was based on the ongoing need of women to protect their physical well-being. Ryka cut back on its product line and began to focus primarily on aerobic shoes and secondarily on walking shoes. Poe did not believe that Ryka had to become an industry giant to succeed. SWOT Analysis Strength: Poe’s image and profile were the most critical components in Ryka’s marketing strategy. Poe had successfully worked the female angle: she appealed to contemporary working women...
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...Google Inc., a Sound Business Investment? Google Inc, a Sound Business Investment? The decision to invest in a company requires research and analysis. As a mutual fund manager, I am currently considering investing in Google, one of the leading Internet technology, and advertising companies in the world. Google specializes in Internet search engines and related advertising services. Google maintains a large index on websites and other online content, which are freely available through its search engine. Google generates nearly all of its revenue via online advertising. In 2010 96% of its revenue was generated from advertising. Advertisers can deliver relevant ads targeted to search criteria. Goggle’s innovation in web search and advertising has made their website a top Internet property and their brand the most recognized in the world. In order to make a sound decision regarding this investment, a SWOT analysis will be conducted to understand the organization’s strengths and weaknesses, and the opportunities and threats it faces. In addition, Googles’ stakeholders will be identified along with an assessment of their needs and wants, and whether they are being addressed. Potential Internal Strengths Google has built a premier brand for it self. It is ranked among the top search engines in the world. One advantage Google has over its competitors is public perception. Part if their philosophy is “you can make money without doing evil” (Google). Google has built a...
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...Milton Jones Research Proposal Paper STR/581 Strategic Planning and Implementation June 21, 2011 Professor: Joseph Fillar Proposal I intend to validate Google’s vision, mission and values statement by expressing the important message indicated in the mission for the company’s success. Google is a company that continue to grow and development thru the innovative process of change. The company has developed a mission statement designed to motive and encourage future success and longevity. Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Google.com, 2011). The mission statement is positive, motivational and long-term which definitely gives the company a future to strive towards. The mission statement helps develop the company as a resource that would be used by anyone who was doing research or just asking a question in general. The mission statement allows Google to use any means possible to organize information. This means the company is not limited to a certain amount of searches or internet usage. The company goal is to “to organize the world’s information” and become “universally accessible” (Google Website, 2011). This goal gives the mission statement direction and flexibility as it does not specify the means, leaving penalty room to speculate how much the company will produce. However, the worlds information could never be made searchable or categorized because some data is private and other...
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...Evaluating Google Inc. Business Strategy Introduction In today’s date, Google has become world’s famous and successful in internet search engine, as well as one of the most popular companies that people are highly desired to be employed. As a global technology leading company, Google is always improving their wed search engine and advertising. This report is aimed to evaluate and analysis how Google address the internal and external environment, by using SWOT analysis and Porters five forces to examination how Google viable and achieve within the environment. Moreover, in this report will be analysing how Google organising its resources and capabilities. Economic During the period of recession, many of companies had a significant impact on consumer demand. However, the company likes Google it seems to be no effect and still managing to make some profit. In fact, according to Schiffman (2008) says that company like Google focus on highly targeted looks particularly well-positioned to the recession. Compare with other businesses in same market, Google’s measurable advertising makes it more resistant during the recession. Grant (2010) add up, in order for Google to minimize the lost advertising revenue, Google should focus their strategy on a “clear recognition” from the recent recession. Political and Legal factors Over the years, Google holds mass amount of data from their internet, as lack of notification to both user and third party website owner, Google has been...
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...Google Inc., is a giant, an Internet giant with the record of 22.9 billion dollars solely on the advertising revenues in 2009. Furthermore, Google cooperation is the indisputable leader of the internet search. It’s so big that every generation knows about it. In the October of 2013, Google‘s shares has been surged to a high record of more than 1000 dollars per shares. Solely by the comparison, Google’s initial public offering in August 2004 was 85 dollars per share. In less than ten years Goggle price has increased rapidly and nearly 1200%. What makes Google so successful? It’s their competitive advantage. Today we are going to discuss about Google and their competitive advantage which make them successful. Google operates in a very competitive...
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...Strategic Planning Processes - Google Step1. Evaluation of the organization’s current mission and purpose Mission: Organize the world's information and make it universally accessible and useful. Purpose: Allow users to be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages. In addition, support thousands of advertisers to use Google’s AdWords program to promote their products and services on the web with targeted advertising. Vision: Short-term objectives: are to expand the workforce for anticipated growth, expand further into international markets, and continue developing new products. Long-term objective: delivering new advertising technology. Expanding the workforce will help achieve the long-term goals. Google's organization structure is primarily functional but also includes a few geographical organizations. Philosophy: Google does not document a Vision or Values on the Google website. They do state a philosophy on the Google website, some are listed below: · Focus on the user and all else will follow · It's best to do one thing really, really well. · Fast is better than slow · You don't need to be at your desk to need an answer. · No pop-ups Step 2. Assessment of the External Environment This section identifies the threats and opportunities the company...
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...000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc. there will be a full Google Mobile Application (App)...
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