...Week 4 Assignment 1 Innovation from Googles free Food Strategy BUS 302 Management Concepts Strayer University Instructor: Written By ABSTRACT We will be looking at the Forbes Magazine’s “Best Company to Work for in 2014” number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees. Mission and Business Model Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their “Open Innovation” philosophy. (Jurevicuis, 2013) “Google’s mission is to organize the world’s information and make it universally accessible and useful.” “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks...
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...Google’s Free Food Strategy Victoria McGruder BUS 302- Management Dr. Andrea Brvenik November 1, 2015 Innovation from Google’s Free Food Strategy Have you ever found a business so big and popular, well google is the place to be. Google is a search engine that are specialized in internet-related services and products. Google has a lot of things they do worldwide. Including online advertising, technologies, search, cloud computing, and software. Google was placed MBA students as ideal place to work in 2006. Google is the top technology web search engine in the world. In 2007 and 2008 Fortune Magazine named Google the number 1 employer in their annual 100 best companies to work. Google mission is to organize the world’s information and make it universally accessible and useful. Google has served millions of people around the world. Google business model is to provide free services to the users to use the internet. Google also make the revenue for advertisers who like to reach out to online users. Google make money from advertising. You get all kind of people who work at Google, from different diverse back grounds, and different regions. Google has offices internationally in Africa, Asia, Europe and the Americas. You also have people in the United States that work for Google. You have all kinds of people who work at Google that are very creative and innovative. The people who work at google always happy, smart, and driven people who provide the best environment at Google. You...
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...Assignment Two: Human Resource Strategies of Google, Inc. & Wegmans Food Markets, Inc. BUS 508-Contemporary Business Alisha Ball Dr. Solomon Fakinlede Strayer University Compare and contrast the two (2) industries you have identified in terms of size, products, services, customers, economic and regulatory environment. Human resource management/ strategies refers to a various number of policies as well as practices that influence an organization significantly. It is related to employee behaviors, attitudes, as well as performance. These strategies are used to give organizations a competitive advantage particularly in the areas of recruitment, training and development, and diversity management. These policies and strategies help promote the practice of helping organizations to achieve their business goals as well as objectives by developing the knowledge and skills of employees in order for the organization to meet its mission as well vision. These strategies are often very strategic as well as goal oriented and helps organizations adapt to change as well as meet the needs of the consumers that they serve. These strategies help to make organizations some of the best companies to work for. Google, Inc. ranks number one on the 2015 Fortune 100 Best Companies to Work For. Google is a global company that develops technology including web browsers, smartphones, smart contact lenses and social media apps to help keep people connected. Their innovative technology as...
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...Management In a few words, Google is a multinational corporation dedicated to a broad range of internet-based services and products. Google Inc. began as a modified and improved web search engine but it quickly began to grow and evolve. In the present day, Google has infiltrated itself into a variety of different markets in order to continue to develop new ideas and projects. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. In merely 19 years of existence, Google has been able to transform itself from being a tool to becoming part of our culture and everyday life. Such incredible success is the result of its transcendental leadership, its innovative corporate culture and its well distributed and managed corporate strategy. In 1996, Larry Page and Sergey Brin, the original leaders of Google, developed the search engine “Backrub” as a research project while they were Ph. D students at Stanford University. Page’s and Brin’s mission was to develop a way to categorize infinite amount of information in an attempt to organize the internet in terms of relevance to the search’s input. Backrub used a technology to determine a website's rank by the number of pages, the importance of those pages, and by checking backlinks to estimate the importance of a site. After working under Stanford University’s domain for one year and recognizing their success, Brin and Page left Stanford and...
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...Innovation from Google’s Free Food Strategy BUS 302 July 18, 2015 At whatever point an organization turns out to be fiercely fruitful in a brief compass of time, it typically turns into an object of interest for corporate administrators and even the overall population. More than that, it comes to be introduced as another model for business achievement. Columnists and researchers scour its history and its works on, hoping to distil general lessons for different firms to duplicate. “The superior results delivered by Google quickly drew the attention of Web surfers, and in short order it became the dominant search engine. But serving up free search results is not, in itself, much of a business model. And that brings us to the second critical innovation: the development of an auction to sell ads linked to search results” (Carr, 2007). Google is broadly known for its working environment inventiveness and advancement inside of the innovation field. Its web crawler is the most broadly utilized inquiry device as a part of the world, its information investigation are progressive, and it keeps on increasing present expectations for advancement and outline with Google Glass, brilliant watches, and cell telephones. Google has been highlighted in many innovation and business magazines. Established in 1998 by two Stanford University Ph.D. understudies (Google History and Trivia), web crawler Google's name is a play on the word googol-the number spoke to by a 1 took after by 100 zeroes-a...
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...Googles Motivational Profile Spencer Phillippi, Thomas Lanier, Tomaniesha Dodderer, Whitney Williams, Rebecca Nygaard PSY/320 September 30, 2014 Richard Reinch Googles Motivational Profile The term cutting edge applies to new and innovative business models and practices as well as implementation of business strategies and motivational theories. No company embodies the qualities of a cutting edge business model quite like Google. To illustrate this point, the company will be discussed in further detail. Areas of specific importance include; the corporation's motivational strategies, industry background, corporate culture and management, and motivational strategies employed by Google. The areas of positive company experiences, combination of motivational techniques, strategies for attraction of new employees, strategies for retention of current employees, best practices, potential improvements, and recommendations for addressing current deficiencies will also be explored further. Industry Background Google is a United States-based International Corporation. Services offered under the company umbrella include Internet search, software, advertising technologies and cloud computing. Two Stanford Ph. D.'s Larry Page and Sergey Brin founded the company in 1998. The company's mission statement since its inception has been "to organize the world's information and make universally accessible and useful" (Google, 2012). Its unofficial mission statement is known to be "don't be...
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...Innovation from Google’s free food strategy Innovation from Google’s Free Food Strategy I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along with owners has proven this by providing the great perks like free food, free rides, dry cleaning services, great maternity leave and much more that happier employees leads to a productive workforce. Google’s business model is stated on their website as follows; “We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. In our weekly all-hands (“TGIF”) meetings—not to mention over email or in the cafe—Googlers ask questions directly to Larry, Sergey and other execs about any number of company issues. Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work...
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...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks...
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...Google Abstract Google was started by Sergey Brin and Larry Page with a mission to organize the world's information and make it universally accessible and useful. The company with its innovative thinking, minimal competition and it’s brilliant, highly educated founders have built one of the most successful human endeavors in history. In 2001, Eric Schmidt became the Chief executive officer. He added maturity and organization skills to the creative dreams of the founders and since it went public in 2004 it has seen tremendous growth not only in its core business, but it expanded it various businesses from google maps to autonomous cars. This case study analysis shows how Google achieved it success and what strategies and opportunities it needs to take to be successful in the near future. Some analysts say Google is almost at the mature state of its core business but they keep coming up with new products. Introduction In 1996, Google was formed by Sergey Brin and Larry Page, in a friends’ garage in Palo Alto, California. The two intellects dropped out of the Ph. D. program at Stanford to launch a search engine that analyzed and prioritized Web links based on relevance of queries. Within months, Google moved out of the garage into a downtown office where they multiplied their success (Hartley, 2011). In the beginning, Google was founded on an enterprise wanting to make searching for information easier and free to users. This project was well received by users...
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...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks and benefits throughout...
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...Assignment 2: Competitive Strategies Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Nov. 5, 2013 Competitive Strategies: Apple vs. Google Competitive strategies between businesses have changed the world. And sometimes business strategies can get quite intense. Thomas Edison once electrocuted an elephant to demonstrate the danger of a competitor's technology. (Colvin, 2013) An example of a competitive market in which there are ever increase consumers and sellers is the smartphone industry. There are so many competitors bringing smartphones to the market, but the two at the top are Apple and Google. Apple and Google’s corporate cultures have distinct differences that set them apart from each other. Their competiveness and driven innovation and stifled collaboration. Apple’s corporate culture is one of extreme secrecy. In a field where new technologies are being developed and released often, keeping information under lock and key is important. Employees wouldn’t even discuss projects with close friends and family. This keeps Apple in complete control of the message. Culture at Apple is strictly top down: any attempt to streamline, impact change, or even discuss a better way to do anything is strictly frowned upon when it comes from the bottom. The brand is guarded with an eagerness that borders on obsession. All the maple surfaces in all the retail stores are harvested at one particular time of the year in Canada so they all look the...
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...Assignment 1: Innovation from Google’s Free Food Strategy Workplace Student: Marisa Andrade Professor: ANTHONY MUSCIA Course: BUS 302 Date: October 27, 2015 In the type of job that I do it is very important if not to say critical that we have effective communication skills. For the past three years I have been working in the HR department of a small corporation. We have 314 employees. At the location were I am based we have 270 operator employees. These people are responsible for receiving the raw materials and producing the products the company sells. They are also the ones who are more exposed to suffering injuries inside the plant. And this is what takes me to one of the times I experienced effective communication in the work environment. Assignment 1: Innovation from Google’s Free Food Strategy Due Week 4 and worth 300 points Google is widely known for its workplace creativity and innovation within the technology field. Its search engine is the most extensively used search tool in the world, its data analytics are revolutionary, and it continues to raise the bar for innovation and design with Google Glass, smart watches, and mobile phones. Google has been featured in dozens of technology and business magazines. Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014” has ranked Google number one (#1). This ranking is largely due to employee benefits such as free meals, dry cleaning services, video games, massage therapy, in-door gyms, shuttle services...
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...“encompasses not only compensation and benefits but also personal and professional growth opportunities and a motivating work environment” (Heneman 3). Hoovers.com states that internet search engine giant, Google, historically reports year-after-year revenue and net income growth. The total rewards management system is world renowned and the successful implementation of it is reflected in Google’s financial reports and consistent awards and recognition. The second company under the scope is US based retailer Costco which sells a variety of products from household appliances to bedding and groceries (Datamonitor.com). Costco Wholesale Corporation is often held up as a retailer that does it right, paying well and offering generous benefits according to Ann Zimmerman in her article Costco’s Dilemma: Is Treating Employees Well Unacceptable for a Public-Traded Corporation (Wall Street Journal). The conclusion will be drawn that both Google and Costco’s are leaders in both of their total reward management strategies and the implementation of it. But how? How did Google and Costco get to that point? People in the field of Human Resources recognize the many challenges associated with creating and implementing successful total rewards management strategies. In Implementing Total Rewards Strategies by total rewards management expert, Robert Heneman, Heneman says that “implementing total rewards programs raises daunting challenges. Practioners who ignore these challenges do so at...
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...Google’s Competitive Advantage and Products For any large complex technology-based company such as Google, one of the most important factors is to stay agile. Agility is more than responding to change, it is accurately predicting the change, creating appropriate responses, implementing the new strategies, and then monitoring the strategies. Google has taken advantage of opportunities in emerging technology by streamlining search engines, changing the way companies advertise, centralizing data and tools, providing open source cell phone operating systems, digitizing books, and changing the way we interact with technology every day. Google currently has 161 active products that range from desktop, mobile, web, and hardware products (Daly, 2010). Not only has Google been able to stay on the forefront of innovations, but they have year after year been on the Forbes top 10 best companies to work for list. Google has also been able to maintain incredibly high rates of retention resulting in the company being able to hold onto some of the brightest minds in the technology industry. For any technology-based company to stay competitive in today’s environment they have to constantly come out with new revolutionary products; and sometimes they have to change their business altogether. It is hard for most consumers to imagine a math formula or algorithm being the sole revenue of a company resulting in billions of dollars. It is also hard to envision a company that does not sell...
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...Innovation from Google’s Free Food Strategy Melany Eltz Professor Troy Hudgins BUS 302 Monday, May 4, 2015 Google aims to make the web accessible and useful to people from all backgrounds and experiences (Diversity), and their campus is a workplace that is both innovative and academic. Its environment is constructed to provide comfort and limitless opportunities for its employees. Google created a unique work environment that attracts, motivates, and retains the best players in the field (Organizational). There are altitudes of jobs for anyone and everyone in all kinds of areas of concentration, from, art and literature to engineering. They provide a broad range of employees and interns that work there. This provides the company to be more advanced then other companies due to the diversity of people and their experiences. Google’s mission is to organize the world’s information and make it universally accessible and useful (Company). There are three business models that can lead a company to great success and make the company worth millions. These three business models are, consumer devices, ad-supported consumer services, and business software-as-a-service. Google had just about maximized their potential in the ad-supported consumer services model (Google’s). This is what makes Google such a successful company for both employees and users around the world. Google is committed to bringing together people—in our workforce, our industry, and on the web—who have a broad range...
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