Premium Essay

Google in China

In: Business and Management

Submitted By ramzie
Words 762
Pages 4
Student: Ramin Panakhzadeh
Course: International business
Instructor: Tural Mammadov
Date: 15.04.2013
Case Analysis
Executive summary:
From the year 2002 further, giant Internet search engine company Google faced with a big problem in China, related with government’s censorship over internet. On the other side Google’s China competitor Baidu.com was behind the scene as they intended to grab the market share, which hold by the Google.com.
The purpose of this case is to analyze and understand how such a multi-national company went wrong unable to understand the culture in a country.
The analysis highlights the effect that Google had to incur during 2002-2010 period of time in China. Consequences of the pressure that Google faced in China, final decision was to establish company’s search engine in Hong Kong as Google.com.hk. Because of not good relationships with Chinese government, Google got in a terrible position as they had to pull out from a well growing Chinese internet market, which was a huge blow in Google’s financial perspectives.
The analysis of Google in China have shown how interindividual relationships in businesses, especially in terms of China, affects the company’s profit, image and success. Understanding each country’s culture is a must and it extremely helps to provide a sound service towards its customers.
Company profile:
Google is the fast growing Internet search engine company, was established with a clear mission in mind: to organize the world’s information and make it universally accessible and useful. Google specialized in internet search, cloud computing and advertising technologies. Google is the world’s largest search engine. It hosts and develops a number of internet-based services and generates profits from advertising by AdWords program, a system Google has developed to assist in marketing products or services. The company's

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