I. INTRODUCTION
Google Incorporation, so-called Google, allows people to access pieces of information as well as other applications such as Gmail, Google Map, etc. Due to its usefulness, it comes as no surprise that Time magazine addressed Google as the world’s most powerful Internet search engine in 2006 (Lowe, 2009). The more astonishing issue is Google used to be ranked as the Number One Best Company to Work For in America by Fortune magazine in two consecutive years, 2007 and 2008. In addition, Mandell (2011) reported that more than twelve times of vacancies needed were applied in a single week later, followed by Google’s recruitment in late January 2011. Therefore, it can be assumed that Google has created so fantastic a corporate culture that a lot of people wish to be a ‘Googler’. To begin with, working conditions are first discovered. Then communication – the key to every success of staff contribution and teamwork are next uncovered. At last, an effective human resource strategy namely 20% rule is clarified with its potential advantages.
V.CONCLUSION
In summary, the research is limited in illustrating the enjoyable Google environment vividly. All the same, it comes to terms with the fact that Google is thoughtful enough to offer such a lot of benefits as free gourmet, playful work space, within reach services in plenty in order to fulfill one’s needs. Further, communication varying from informal Friday meetings, “in-house” blogs to whiteboards creates feelings of being treated as a human being or being interested. Ultimately, the 20% rule generates chances for its staff to develop one’s full potential. On the understanding what Google has done to appeal as well as to retain the talented, it is convinced that apart from the contribution of the two founders, Larry Page and Sergey Brin, the success of Google can be put down to the dedication of the workforce.