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Google Is Changing Everything

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Google Is Changing Everything

Case Summary

Google is probably the most impacting Company in our work and life that associated with e-commerce. Google’s unconventional IT and EC management strategy is both effective and efficient, and it offers a glimpse into how organizations might deploy technology in the future. Google runs on close to 500.000 servers. Google has grown more quickly than any other EC company. Google ranked 92 in fortune 500 companies.

Google’s goal is to deliver technologies to organize the world’s information and make it universally accessible and useful. Google is meeting the competitive challenges it faces head on. Google offer an expanding repertoire of tools in line with its core competency in search technology. It also offers several other value-added tools. The major tools are the following:

• Google Product Search

• Google News

• Google Earth

• Google Maps

• Google Scholar

• Google Wireless

• Google Print

• Gmail

• Google Mini

• Google Desktop

• Google Labs

• Orkut

• Google Office

• Google Translate

• Google Chrome

Problems

Many companies want to displace or to become as successful Google. Powerset.com, a new start-up company, wants to use natural language queries instead of keywords as a model. If this successful, this concept may disrupt the search engine industry and intensify the industry wars. Wikia.com is a for-profit Web site related to Wikipedia Foundation (which is a non for-profit organization). Wikia is growing very rapidly, 30.000 contributors created 500.000 Wikia articles in 45 languages in a 2-year period. One of its projects uses the people’s community brain to build a better search engine than Google. Google must find a new way/technology to overcome its competitors.

Case Analysis

1. Use Google to conduct a search.

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