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Google- Marketing Perspective

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Submitted By teree09
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Google is the leading search engine used by millions of internet users all over the world. The organization started with a search engine in 1996. The organization’s mission is to “Organize the world’s information and make it universally accessible and useful”. Since the company started, the world has evolved tremendously. Over the past twenty years, society has become reliant on the accessibility of information on the internet. The demographic of internet users has advanced since the beginning of the new millennium. When most people think of finding information online, Google.com is usually the preferred search engine. Although the organization has an excellent success story, there have been legal matters that affect the way business is conducted at Google.
When the founders initially started Google, the owners were attempting to identify the importance of individual web pages. After fifteen years, the organization has grown and is available all over the world. In the year 2000, Google introduced the first 10 language versions of the search engine. The company identified the need to expand the capabilities of the search engine. Google was able to bring the fast paced search service to customers globally. After the initial ten languages, the organization quickly added new languages to the site. This introduction of the languages also carried over into the different companies under the Google umbrella.
According to the 2010 U.S. Census Bureau statistics, over 70 percent of United States households has access to the internet at home. The statistics also indicate that these households include families of all economic, educational and ethnic backgrounds. The internet was primarily used by the younger generation in previous years. The Census also identified 81.53% as the highest percentage of internet usage in homes. The age group of the high internet

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