The world is getting wider and expanding globally, so as the fashion. Fashion world changes everyday and often it’s significantly necessary to get rid of old room for the new. There are numerous persuasive factors influencing changes or variation in trends and its infrequent occurrence, specifically in high fashion, while a trend can and does last forever. Eternal fashion trends that will always applicable in extraordinary fashion are correspondent to term diamonds in the jagged. Though fashion fluctuates and echoes year after year. So as the designers are also more often changing their appearance, clothing and collections according to the trends or the people desire or whatever the buyers want. http://thenewpop.com.au/the-five-most-dangerous-trends-facing-fashion-retailers The Australian fashion business has knowledgeable fundamental change for past twenty years. Lessening of trade tariffs has understood manufacture move abroad, changed by technology through computer-aided design, manufacturing and collation. Because of the globalization now it’s possible to send or order the patterns around the world.
There has been increment in costs of domestic manufacture and production due to lessen in tariff levels. Different Australian firms are developing links with different manufacturers abroad, which gives contributions to Australian production or provide finished goods. Where as the apparel area of Australian business is divided by the combination of a few large and many small formations. The larger formations tend to distillate on low-end fashion, long run production items similarly the lesser establishments tend to be geared to retort to changes in the market for their produced items.
Now Australian production in fashion industry is growing and also has moved offshore, the main reason for the Australian fashion industry market is from the Australian designers. The trend has evolved recently in Australia. On the basis of preferences and demand depending on the season, a lot of Australian fashion designers base their fashion on world trends evolving out of red carpet or fashion shows in different part of the area, using the natural fibers especially wool and cotton, which are originated in Australia. There are other natural fibers, which are Australian produced like Cashmere, mohair, and Alpaca fibers. These fibers are gaining success globally. Different events and showcase of Mercedes Australian fashion week giving global experience to talented and protuberant fashion designers in such as Charlie Brown, Lisa Ho, Saba, Marcs, Orton and Collette Dinnigan. Therefore now Australian designers are exposed to show their talent in producing quality products in Australia. Though Australian fashion week started in 1996, it really caught the global status from the quality production and designs as one of the worlds foremost fashion business events. After that the gross export sales increased significantly from the excessive exposer to the very event globally. Likewise in 2001 Mercedes Australian fashion week proved 45% of increment in the number of global media legislatures and fashion consumers. And also there has been a lot of consumer interest and arrival occurred in visiting Sydney throughout the event. Therefore the event became a key module in the bazaar approaches of designers and exhibitors similar and also accountable for a substantial percentage of contributors, in seasonal wholesale sales. For the first time when international brand was entered in Australia there were two big rival stores Myer and David Jones who were rebelling to introduce new brands to their store. Notwithstanding few designers defecting to competing store Myer – comprising Sass and Bide, in which Myer bought a 65% take in for more than $42 million, and Fleur Wood- David Jones has sustained to support domestic talent, encouraging the designers and letting them to have a massive public profile with print campaigns, billboards, in different shows and events. Says Bush. Like wise Myer and David Jones were competing to win Simona as an exclusive brads to their store. They were competing with each other to win. But later David Jones had to let go and Myer was able the grab the position to hold.Both the store also operates an online store but both of the store’s product offering is limited. Otherwise they both are focused on physical retail and which are running smoothly.
In terms of monetary value the level of domestic buyers petition in this industry is excess of $10 billion per annum, with higher than 40% of this requirement accounted for by straight imports. Eventually the Australian government also put their interest towards this growing industry and increased its support to the Australian Textile and clothing industry premeditated to improve global consciousness and international competitiveness of the participants in Australia. In order to capitalize Australia’s increasing success in the global market place the federal government introduced the continuing and limited assistance programs. They also designed and produced fashion goods by focusing market consciousness, advancement and entrance.
Likewise, now fashion industry is growing so rapidly that some of the fashion industry experts alert that designers required to boost their game in order to maintain their position in business for next year’s Australian fashion week. Because with the consistent growing market could be in risk with different middle-market industry or newly introduces global market. Kristie Clements “Vogue editors” said that Australian fashion could be “under threat” and other domestic market designers would not be able to survive in upcoming future. The reason behind this game is because of the rapid change after the biggest international brand Zara was released. The very day of Zara opening was unbelievable. People were queuing up at the door and there are still queues around the block for those clothes. Well everyone is aware about Zara and it’s an international brand. Zara has acquired the point of existence on trend at a lesser price point. Therefore for the Australian designers it has become a hard time to compete and lift their game or get out. There are still some of the competent designers who are struggling and prominent towards their goal and because of their promising capability they are able to maintain their position in Australia.

http://www.theaustralian.com.au/news/features/a-stitch-in-time/story-e6frg8io-1226258017879