...Google: Everything for everyone in a single click! Google made it possible to organize all the information on earth and provide it to the user when needed. It was first founded in 1999 by Sergey Brin and Larry Page with the mission “to organise the world’s information and make it universally accessible and useful”, Google has became the world’s largest search engine in 2007. The fast growing business Google generates revenue by providing advertisers with the opportunity to deliver online advertising that is relevant to the search results on page. It works on the basis of cost-per-impression, where they pay a fixed amount each time their ad is viewed by internet users. Figure 1 The figure above shows the recent market share of Google from April 2011 until February 2012. Based on this graph, the market share hold by Google is high and maintains at 80% and above until Nov 2011 but a slight declined in their market share happened in December 2011 and February 2012. They are few reasons why did this happen to Google despite the expanding of the World Wide Web. Therefore, a PESTLE analysis is used here to analyze the reasons behind this current situation. From Political analysis, few factors can be considered such as, political stability worldwide, the intellectual property protection and pricing regulations. Usually, any changes in the government ruling the country will indirectly affect the international business in it. This is because change in government might leads to changes...
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...word “googol,” a mathematical term for the number represented by the numerical 1 followed by 100 zeros’ (Google, 2016), which shows their mission to seemingly organize an infinite amount of information on the web. In August 1998 Larry and Sergey received $100,000 check from their first investor Andy Bechtolsheim the founder of Sun CO, to an entity that doesn’t exist yet a incorporation known as google. Later in the same year on September 4, the company files for incorporation and setup a workspace in a Garage on Santa Margarita Ave. California. (Google, 2016), the new established company opened its first bank account to deposit Andy’s check. On the same month Larry and Sergey’s hired their first employee Craig Silverstone who is a computer science Ph.D. candidate. Since 2014 Google has moved to its current headquarter in Mountain View, California under the nickname of Googolplex. Current CEO: Sunder Pichai (Riely, 2016). Today Google is a multinational technology corporation that is specializing in the Internet and Internet related services as well as other products. The acquisitions and partnership that Google made throughout the years have giving the incorporation a rapid growth and has triggered a chain of products beyond its main core search engrain, today google offers to the customers a large variety of products and services such as: Online productivity software (Google Docs) including email (Gmail), a cloud storage service...
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...and Places opportunities 5. Communication & Promotion 6. Digitalization – Targetin & Tools 7. Alternative Business Model Questions ? Comment XIAOMI adapte-il ses produits à l’international ? Quelle est la stratégie de distribution de Xiaomi ? Quelle est la stratégie en termes d’offre produits ? o Grosse diversification sur le hardware o Offre software ? Quelle est la stratégie marketing en termes de médias ? o Keynotes & press Plan de la présentation Design : en fond de chaque slide, un produit Xiaomi 1. Cover 2. About Xiaomi (from corporate website and wikipedia) a. History b. Founders c. Mantra d. Main Facts & Trends 3. 4P 4. Home Market : Mainland China a. Facts & trends 5. New Markets a. SWOT b. PESTLE 6. Glocal 7. Supply Chain a. Direct to customer b. Sent from China to everywhere in the world c. On website to sell worldwide Documents – Liens...
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...PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties, and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy, forward, or transfer this publication or any part of it, whether in electronic or printed form, to another person, or entity. Reproduction or translation of any part of this work without the permission of the copyright holder is against the law. Your downloading and use of this eBook requires, and is an indication of, your complete acceptance of these ‘Terms of Use.’ You do not have any right to resell or give away part, or the whole, of this eBook. PESTLE Analysis Table of Contents Preface 2 Visit Our Website 3 Introduction 4 PESTLE Analysis 6 PESTLE Factors 10 Political Factors 12 Economic Factors 13 Social Factors 15 Technological Factors 16 Legal Factors 18 Environmental Factors 20 Summary 22 Other Free Resources 23 References 24 ISBN 978-1-62620-998-5 © www.free-management-ebooks.com 1 PESTLE Analysis Preface The PESTLE Analysis is a useful method to use in order to identify the external factors that influence...
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...Contents Executive summary 2 Introduction 2 Use of PEST analysis 4 PEST analysis of Facebook 5 References 7 Executive summary This assignment is all about PEST analysis of an organization. At first I’m going to talk about the history of organization that is Facebook and then will talk about what is PEST analysis and also the uses and would also talk about the PEST analysis of Facebook. Introduction Facebook is one of the most successful social networking sites which was founded and developed by Mark Zuckerberg. The 19 year old Mark Zuckerberg had released this site in the year 2004 and later was known as “thefacebook.com”. After this website was released, Mark Zuckerberg was sued by Cameron and Tyler Winklevoss (twins) and Divya Narayan (three Stanford citizens) as he had an agreement with the three Stanford citizens to create a similar social networking site known as Harvardconnection.com but instead Mark used their ideas and thoughts to develop social networking site which is now known as Facebook. This claim soon became a full-fledged suit as the three Stanford citizen charged Mark Zuckerberg for scam and robbery. In March 2004, Facebook had expanded from Harvard to Stanford, Yale and Columbia. Sean Parker who is the co-founder of Napster heard about Facebook and started giving advices to Mark Zuckerberg and later became the president of Facebook. In June 2004, Facebook was available for all 30 campuses in United States and connecting around 150,000 people...
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...Swot analysis: Strengths: * Bought skype in 2005, which create e-commerce engine. * Vertical integration (PayPal) * The world leader in managing network effects * E-pay is one of Google’s biggest advert customer. * Ease to reach via internet. | Weakness: * System down risk * Inability to penetrate some markets * It pulled out of japan, suffering in Taiwan. | | | | | Opportunities: * Expansion in some countries. * More integrations. * New markets. | Threats: * Tough competition * Exchange rates | Pestle analysis: Political: * Each user enjoys a privacy terms. * Taxis sometimes increase the price of some items . * Some internet regulation in some countries will make challenge as well. Economical: Fast growing in some countries but low growing and has opportunity in others. Sociological: buyers and sellers connected and enjoying the variety of products and services Technological: * Due to the competition eBay has to always be up to date. * Integration with some companies make it better and having a powerful networking. * Being online make it easy to access to the site and chose the desired object around the world to have it within few days Legal: * Some internet regulation in some countries will make restrictions for the activity of eBay like japan. Environmental: Being such a leading ecommerce company that lead to have a base of customers around the world. Porter’s Five Force Analysis ...
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...> b) commercial invoice > c) L.C copy > d) packing list > e) certificate of origin > f) certificate of testing > g) insurance policy > h) any other doc. as per contract > i)counsellor invoice > j) bill of lading > k)bill of ex draft > > > Q.4. Explain different INCO terms under International maarketing > ANS mention all the 13 > > Q. 5. What are the different sources of conducting international marketing > research ? > ANS publish report, newspaper, RBI, google, WTC, ECGC, trade articles, > journals etc.... > > Q.6. What are the advantages and disadvantages of international marketing? > ANS > > Q.7. Explain importance of swot and pestle analysis. > > Q.8. Explain advantages and disadvantages of gloabalisation. > > Q.9. Define the term Documentory letter of credit with its operations. > > Q.10. Explain FOB and CFR terms. > > Q.11. Explain imp. of documentation in Int.Mrktg > ANS a) proof b) insurance c) audit etc.... > > Q.12. QUOTATION ...... > > >...
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...as a project by Larry Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google Images, Google Books, Google Scholar, Google News, Google Finance, Google Videos, etc.), applications (including Google Docs, Google Calender, Gmail, etc.), clients (including Google Toolbar, Google Chrome, etc.), Google Geo (including Google Maps, Google Earth, etc.), Android and Google Mobile (including Google Mobile, Mobile Ads, etc.), Google Checkout, and Google Labs. All these products have positively impacted the way in which we communicate, access information, and locate things with ease, and this is what makes Google today, one of the strongest brand recognitions in the world. Based on the SWOT Analysis carried out, following results show Google’s main strengths, weaknesses, opportunities, and threats: STRATEGIC ANALYSIS Google’s mission is to: “Organize the World’s Information and make it...
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...Table of Contents Page | Title | 2 -4 | 1.0 Positioning in Relation to Porters GenericStrategies * Strategic Models * Stakeholder Analysis.....continued on page 5 | 5 | Value Chain Analysis | 6 | 2.0 Business & Corporate level strategy | 7&8 | 3.0 Alternate strategy * Critical reflection | 9 & 10 | Bibliography/Harvard referencing | 11 & 16 | Supporting Appendices | Total word count : 2725 Inc titles/subtitles. Amazon’s Strategic Positioning. 1.0 Introduction This assignment is to establish Amazon’s strategic positioning in Europe in correlation with value innovations that may have contributed to Amazon’s success from 1995 to 2012. About Amazon Amazon is an eCommerce business based in the U.S and was started back in 1995 selling books, CD’s and other media. However Amazon’s profits were only noted in 2002 and to this day have annual sales equal to or more than $40billion with a customer base of nearly 144 million in purchase accounts and over 2 million market seller accounts. In 1998 Amazon also extended their market to the UK with an agreed takeover of Bookpage.co.uk and has since managed to establish their second biggest and most successful market overseas. Value Innovations. Since reporting profits in 2002 Amazon has invested in innovations that add value to the customer, keeps interest and encourages ease of purchasing. Some innovations that have aided in the success of Amazon tend to allow ease of use...
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...Strategic Management of Change BUMGT5926 Scenario Planning Syafiqa Anneisa Abdullah Navaneeswary Ganesamoorthy Rei Lynn Lim 30089404 30089407 30089392 Presentation Overview (1/2) •Introduction •Company Profile •Microenvironmental Analysis •PESTLE Analysis •SWOT Analysis •Porter’s 5 Forces Analysis •The Industry Life Cycle •Nintendo’s Key Success Factors Presentation Overview (1/2) •Analysis of Key Uncertainties •Analysis of Future Trends •The Scenarios & Implications •Conclusion •References A Brief History of Video Games Atari to Wii Introduction (1/2) • Video games have been around since the 1940s. • Over the decades, game machines continuously evolved to become powerful machines capable of stunning visuals and graphics. • In the mid 2000 to 2007, social media, smartphone and tablet technology entered the gaming scene. • Casual games become the norm attracting previously non-gamers into the market. Introduction (cont 2/2) • As the dominant force of the mobile and gaming market, in the next coming 5 years, where does Nintendo see itself competing with threats from smartphones and other gaming platforms taking up its share of the market? • Scenario planning : To make strategic decisions that will be a sound foundation for all plausible and possible future scenarios. Company Profile (1/3) • Founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi. • Manufacturer of Hanafuda “flower” cards • Expanded in 1960s by Hiroshi Yamauchi. • Following the crash...
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...of bringing out new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other core elements include clarification of strategic direction , strategic analysis, development of strategic options, strategy implementation and management of strategic change. Traditionally, Google...
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...International Marketing | PM 305 | | | OLANREWAJU OLABODE | I.D NUMBER 33344 | 3/19/2016 | | TABLE OF CONTENTS 1.0 Introduction............................................................................................................. ......3 2.0 Situational Analysis................................................................................................. ..4-7 3.0 Swot and Tow matrix................................................................................................ 7-10 4.0 Market Selection......................................................................................................... .11 5.0 Recommended Markets and Market entre Strategies............................................11-12 6.0 Marketing Strategies........................................................
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...customers. In order to achieve this they should look to increasing the costs associated with Third Party traders. REFERENCE These fees include: * Subscription Fees * Transaction Fees * Advertising Fees * Affiliate Fees There are risks attached to pursuing this proposed strategy as it involves increasing prices which always serves as a deterrent to customers. Some of which include government regulations, new entrants and pre-existing customers confidence. * Government Regulation: any unfair increases in subscription fees may bring forth the unwarranted attention of regulatory bodies who seek to ensure that fair trade occurs. This could result in changes to regulatory rules which may restrict trade. See Appendix 5 for PESTLE analysis. * New Entrantssee appendix?? 5 forces any shift in prices may result in Amazon’s customer (Third Party) “jumping ship” to existing organisations like EBay; however,...
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...rketing TABLE OF CONTENT Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective SMART (corporate objectives) Sony’s Mission and Vission statement 4) Marketing Strategy Ansoff’s Matrix Market Entry methods Segmentation, targeting and positioning Assignment Question Produce an international marketing plan that will introduce a consumer brand sold in your home market into a country in which it is currently not available. Introduction International Marketing As you can see that nowadays, a majority of organization try to market their products internationally. There are some reasons why they want to market it internationally and the reasons are to saturated their home market, competition, excess capacity, product life cycle differences, geographic diversification, comparative advantage in product, skill and technology, organizational reasons and lastly is the financial reasons (Walsh., L.S., 1993). International marketing can be defined as the performance of the business activities that is specially designed...
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...technological startup to provide transport services through facilitating linkage between the drivers and passengers. It functions through worldwide smartphone application which integrated with Google maps (Rahul, 2014) The employment of this application has enabled the company to operate in many cities and made it possible for customers to interact with drivers very effectively, as customers can request and track rides and also provide up-to-date feedbacks. (Hall and Krueger, 2015.) In recent years, Uber had been witnessed a rapid development as it provides convenient and affordable service compared to conventional taxi services, but this company does not stop here, it is also in the process of expanding into separate services. For instance, Uber had ventured into food delivery industry, and they have launched an app named UberEATS, which offers food delivery services to customers within a short period through collaborating with local restaurants. (Huet, 2015) Nowadays, Uber has launched its services in over thousands of cities around the world, and this company had also been valued at over 40 billion dollars, which means its value is more than the full US taxi and limousine industry. (Makos, 2015) what is undeniable is that Uber has turned into a firm that cannot be looked down. 2. Strategic analysis Globally, there is increasing concerns about how to implement proper strategic options to cope with strategic issues that affect most of the organizations. In other words, to prevent...
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