...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the first...
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...accessible and useful.” (Company – Google. (n.d.). Retrieved from http://www.google.com/about/company/) Google, which originally was call “BackRub”, was founded by two men, Larry Page and Sergey Brin who both went to Stanford University together in 1995. The Google company itself was founded in 1998. The founders had made a list of “10 things” that they believed were true for their company. Those ten things were: 1. Focus on the user and all else will follow, 2. It’s best to do one thing really, really well, 3. Fast is better than slow, 4. Democracy on the web works, 5. You don’t need to be at your desk to need an answer, 6. You can make money without doing evil, 7. There’s always more information out there, 8. The need for information crosses all borders, 9. You can be serious without a suit, and 10. Great just isn’t good enough. (Google Company). These are the things that Google follows and what has made them the successful company that they are. Google’s culture is very different that what most companies have. “The average Google employee generates more than $1 million in revenue each year” (“Workforce Management”. Business and Company ASAP, 2007. SUNY Empire State College.). There is a reason Google has been #1 on top 100 companies to work for. With having more than 70 offices in more than 40 countries around the world, Google hires all types of people. Google works to maintain an open culture for the company, and because it does, Google became the best work place in India...
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...The internet and Google in particular are extremely powerful research tools, both flooded with information good and bad, and available to any researcher anywhere in the world. In my search for information on Inca architecture, even some of the smallest changes to how I searched made a big difference in the quality of information in my results. My first test was a basic search on Google's homepage for “Inca Architecture”. As one might expect, the number one result for my query was wikipedia. A site that is extremely useful to the everyday person, but somewhat controversial when being utilized for school research. Following wikipedia seemed to be a number of homemade websites with brief descriptions of Inca architecture containing somewhat sketchy citations, if any. There were about 4 or 5 of these sites and they all seemed to be somewhat novice summaries of books about the Incas. I then changed the “c” in Inca to a “k” to see if that would improve my results at all. Doing so only seemed to alter a few of the results on the first page of google, which were now pointing to photo galleries of Inka architecture. Disappointed in my results, I then headed over to Google scholar to try my luck. I searched “Inca Architecture” and was again disappointed when I saw a bunch of weird results that said [CITATION] next to them and no apparent links to anywhere. Beneath those results were a couple of articles titled “INCA: an agent-based network control architecture” which seemed to be about...
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...analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ………………………………………………………..............................9 3.6. Marketing segmentation strategy …………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14 3. Marketing programs ………………………………………………….…….............................16 3.1. Marketing mix ……………………………………….………………...........16 3.2. Loyalty programs ……………………………………………………….......18 3.3. Customer service and support ………………………………………………20 3.4. Market research ………………………………………………………..........22 3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28 4.1. Product design and development . ………………………………………….28 4.2. Marketing and sales ………………………………………………………...29 4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32 5.1. Budget and sales projection ………………………………………………...32 6. Conclusions ………………………………………………………...…………………………36 7. References ………………………………………………………...…………………………..38 Introduction Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of...
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...Compensation Pratice: Google Compensation Practice Tiyauna Walden Lezlie Banks Compensation Management February 5, 2013 Abstract Google operates on having competitive pay amongst its competitors. As well as being paying at the highest levels within its markets. With Google making the decision to invest all of this money into its employees a lot of time and research had to be put into the investment. Although, the time and research was thought out there are always pros and cons to the decision. The company can be positively impacted and or negatively impacted. As well, as the employees themselves. Introduction All organizations have a compensation plan, written or unwritten, formal or informal. For some organizations, the purpose of that plan may be merely to meet compliance requirements. For other organizations, the goal of the compensation plan may be to attract qualified employees, to retain those employees, and to motivate employees to direct their efforts towards achieving the goals of the organization. Regardless of the goal, size and complexity of a compensation plan, there are generally many easily-identified elements to any compensation plan. Before an organization actually develops a compensation plan, there are several questions that need to be answered. Taking the time to consider and answer these questions will make the both the process of developing and administering a compensation plan much easier and will result in the development of a compensation...
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...Provide a brief (one [1] paragraph) description of the organization you chose to research. Google, is a company which was originally started out of someone’s garage, has become in today’s society the way of life for many across the world. Google has become a way of living for some many households. Google’s Inc.is one of the largest global technology company. “Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called Backrub) that used links to determine the importance of individual webpages” (Google’s mission, 2015). The company produces revenue first and foremost by providing advertising thru out the internet. In past years, Google’s, show several of advertising thru the Web on computers, net-books and tablets, also they share it with mobile devices like the smartphones and handheld computers. The aspects of globalization and technology have been thriving in revolutionizing such as search, advertising, operating systems and platforms, enterprise and hardware products. Examine the culture of the selected organization. Google organization has become one of the premier places to work. Google provide a culture that many organization in today’s business organizations cannot offer. The employees are the ones that make Google the company that it is today. Part of their hiring process is to target intelligent peoples for the company, and experience is a plus. “Although Google’s share common goals and visions...
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...services, etc…) helps determine the structure which best suits a company for optimum effectiveness. Every organization has a structure. A conventional organization consists of tiers, like in a pyramid, this also showing its structure and hierarchy. The top is a president or CEO, moving downstream by finance, research and development, marketing, and personnel, then working its way down the corporate ladder to the different types of division or labor, which breaks the workers into different specializations (Bateman & Snell, 2011, p. 277). Google Internet company has a vertical structure for its organization consisting of executive officers, then senior leadership, followed by the board of directors. Google Internet Company has three main authorities, which according to Bateman & Snell, "have the legitimate right to make decisions and to tell other peo0ple what to do" (2011. P. 278). Google's executive officers consist of Larry Paige and Sergey Brin, who are the co-founders and Eric Schmidt, who is the executive chairman. These three gentlemen and David Drummond Chief Legal Officer, and Patrick Pichette SVP Chief Financial Officer are the principal authorities for Google. Following the main tier of the hierarchy is senior leadership which consists of fifteen people covering areas from knowledge, fellow, general counsel, access & energy, to...
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...A search engine was built in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders. First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search...
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...More information from http://www.researchandmarkets.com/reports/655280/ Analysis of Google Inc Description: Google Inc. maintains an index of Websites and other online content, and makes this information freely available to anyone with an Internet connection. The company’s automated search technology helps people obtain nearly instant access to relevant information from its online index. Google generates revenue primarily by delivering online advertising. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party Websites that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience. In September 2007, Google completed the acquisition of Postini, Inc., a provider of information security and compliance solutions. In March 2008, the company completed the acquisition of DoubleClick, which offers online advertisement serving and management technology to advertisers, Web publishers and advertisement agencies. Analysis of Google Inc. A complete and comprehensive analysis of Google Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of Google Inc, a business segment analysis of the segments Google Inc operates through, a look at the organization structure of the company, a geographical...
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...1) In 2013 Google was the leading Internet search firm. Google owned 67 percent market share in search from home and work computers and a 97 percent share of searches performed by mobile devices. The two main competitors for Google in the search engine industry for market share is Microsoft Corporation’s Bing and Yahoo Inc.’s search. (Blystone, 2015). Google is well known and a leader in the search engine industry that the company became a verb. When people search for something on the Internet such as for a recipe they say, “ I goggled the recipe” (Blystone, 2015). The competition in the search engine industry for Google does come from the two related search engines yahoo search and Bing. However, the major competition in the search engine industry stems from searches with in websites and apps that offer more than just searches, such as Amazon, Inc. and Facebook, Inc. For example, Facebook Inc.’s CEO Mark Zuckerberg articulated that the company’s assets could be used to compete with search engines. Facebook Inc. can compete with search engines by the website uniquely being positioned to answer questions people may have such as, what sushi restaurants my friends have been to recently and liked? These query-based searches that can be done on Facebook potentially offer consumer something they could not do anywhere else (Blystone, 2015). Apple Inc. also created feature and operating system on their iPhone, iWatches, and Apple TV Siri that acts as a virtual personal assistant. With...
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...article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation). Google Inc. | | Type | Public (NASDAQ: GOOG, FWB: GGQ1) | Industry | Internet, Computer software | Founded | Menlo Park, California (September 4, 1998 (1998-09-04))[1][2] | Founder(s) | Sergey M. Brin Lawrence E. Page | Headquarters | 1600 Amphitheatre Parkway, Mountain View, California, United States | Area served | Worldwide | Key people | Eric Schmidt (Chairman and CEO) Lawrence E. Page (Co-Founder and President, Products) Sergey M. Brin (Co-Founder and President, Technology) | Products | See list of Google products. | Revenue | US$23.651 billion (2009)[3][4] | Operating income | US$8.312 billion (2009)[3][4] | Profit | US$6.520 billion (2009)[3][4] | Total assets | US$40.497 billion (2009)[3][4] | Total equity | US$36.004 billion (2009)[4] | Employees | 24,400 (2010)[5] | Subsidiaries | YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob | Website | Google.com | Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University...
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...Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations such as survey etc. has to be recognised on analysis of practice of Google. 1. Introduction The known Google was set up in September 1998 by its founders Larry Page and Sergey Brin who created an epoch-making search engine for people and even changed the world...
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...Google is an innovative company typically known for their Internet search browser. However, the organization has multiple side projects which are all in different phases of research and development or production. Google’s home automated Nest product is on selves now, and Google Fiber services are available in limited locations. Moreover, Google’s automated vehicle, the Waymo, has been captured in the media’s spotlight anticipating any news about a potential release date. Additionally, Google’s Project Loon is still in the research and development phase. All these products have the potential to change the world, by automating technologies, and providing essential services to people who have lacked the means of connecting to the Internet. However, these ventures all share some public concern, but ultimately assist in creating technology designed to simplify and enhance individual’s lives. Self-Driving Automobile Waymo is the name Google has given to their self-automated vehicle. The vehicle which is capable of transporting people on the streets of any city or on long...
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...Why Google is a great place to work  Prepared by Ekaterina Miller Instructor: Michael Marcis History Google began in March 1996 as a research project by Larry Page and Sergey Brin. Their goal was “to develop the enabling technologies for a single, integrated and universal digital library." And was funded through the National Science Foundation among other federal agencies. Google has created some very impressive milestones of its time and continues to grow rapidly every day. The name “Google” comes from a mathematical term for the number 1 followed by 100 zero’s. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. In 1998 Google had made its mark as one off the Top 100 websites. Even at the very beginning they received only the best reviews. They then went on to become the most successful internet company ever. Early in 1999 they struck a deal with Sequoia Capital and Kleiner Perkins for $25 million. In November 1999 Charlie Ayers joined Google as the company’s first chef. In April of 2000. Google announced the MentalPlex program, which envisages the software’s ability to read your mind as you visualize the search results you want. In June of 2000, Google partnered with Yahoo! to become their default search provider. Also in June they announced the first billion URL index, making Google become the world’s largest search engine. In September of 2000 they started offering searches in Chinese, Japanese, and...
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...History of the Company Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technology. Most of its profits are derived from Adwords. Google was founded by Larry Page and Sergey Brin . Together they have about 16 percent of its shares. They are included in Google, as a private company in 4th September 1998 year. Initial public offering followed by 19th August 2004. Mission of Google from the outset was "to organize the world's information and make it universally accessible and useful " , and its unofficial slogan was : «Do not be evil». Nowadays the head office is located in Mountain View, California. Why we chose Google Main Competitors We've done the research between companies and chose top 5 companies that meet the criteria. ◦ These criteria are: ◦ Frequency output of new products ◦ Series of events, which is new or have a new function. ◦ Well-known brand among customers. ◦ Unique business policies. Top 5: Apple, Yahoo, Google, Facebook, Boeing. Our choice - Google We chose Google for several reasons: - 3rd place of the most innovative companies in 2013 (BCG ) The Boston Consulting Group added a new category to its 2013 survey—Up-and-Coming Companies—companies that are still relatively young or have yet to reach the scale of the top 50 global giants but are nonetheless making themselves known for innovation. A...
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