...Google Inc.: SWOT analysis Case Study: Google, Inc. Introduction: Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis: Strengths: • Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. • Google needs very little end user marketing as the name itself is getting word by mouth publicity. • Google has a simple interface and it gives comprehensive results without confusing its users. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. • Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. • By 2003, Google has already powered over 75% of the 300 million...
Words: 1557 - Pages: 7
...paper explores the ethics of the internet search engine, Google, using algorithms for tracking their users’ search quires and their internet history through their email and how using this information, extends the benefits of this technology to users and to businesses. Although, many people view this as a liability, they do not understand how much information about their preferences are invaluable to businesses in order for them to make profitable advertisements. Most of the public view this as a liability as they do not understand how Google does not specifically track the person at all the algorithm only records what the user has accessed online. There will also be recommendations for users who are still uncomfortable with having limited search quires available for third-party corporations. Ethics of Google’s Tracking System It is clearly visible that the internet is a highly useful resource that can be used for economic expansion. According to the Encyclopedia of Computer Science (2003), the internet started by the name of Arpanet which was used as research work for the U.S. Department of Defense. The internet has evolved very much since then. Now, everything is related to the internet whether it is a social network, shopping, and an outlet for advertising. However in order for a search engine to run itself, there must be revenue and one of the most common ways a search engine makes revenue is by tracking information from its’ users. A prime search...
Words: 1340 - Pages: 6
...Google Inc. Company Analysis Paper FINA 3301 Wenxin Nie Introduction of Google Inc. Google Inc. is an American multinational corporation and specializing in internet-related services and products. It is in the leading status in the industry and covers almost 70% of market share compared to other searching engine. Google’s major competitors in the industry of Internet information providers are Yahoo and Facebook; as well as two Chinese corporation Baidu.com and Tencent.. In this case, I would discuss the competitors of Yahoo and Facebook in the following ratio analysis. Google Inc. is well known as an internet base searching engine, it also provides an integrated package of content and services, such as news, e-mails, instant messaging, maps, calendars, music downloads, video streaming and more, all in one place in Google. For the type of Google corporation, it generate revenue primarily by attracting very large audiences, charging advertisers for advertising placement, collecting referral fees for steering customers to other sites, and charging for premium service. The online advertising service has evolved into a primary source of revenue of Google. Furthermore, on August 15, 2011, Google announced an agreement to acquire Motorola Mobility, which is a leading company in the industry on mobile innovation and development. The acquisition of Motorola Mobility enables Google into a higher level of technology innovation development as well as generates more revenue and...
Words: 1195 - Pages: 5
...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19, 2004...
Words: 1127 - Pages: 5
...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks...
Words: 4008 - Pages: 17
...section) Both Facebook and Google make the vast majority of their money through advertising. This is somewhat ironic because both companies were either outright hostile or uninterested in advertising when they were first formed. Google’s cofounders actually wrote a paper warning against the “evils of advertising” and Facebook was originally designed solely as a place for friends to stay connected. After failed attempts at raising revenues, both Google and Facebook turned to advertising as a way to generate revenue. While both make the majority of their money through advertisements, they go about it in two different ways. The result of each company’s competitive advantage is the access both Google and Facebook have with a worldwide consumer base. The interesting thing, is that while the results are the same, the sources of competitive advantage for both companies are different. Facebook focus’s its business model on social media. As such, it relies on heavy volume and exposure to generate advertising revenue for its advertising base. Facebook’s Competitive Advantage is its massive base of potential consumers for advertisers. Facebook has approximately 1.4 billion user’s worldwide which is an excellent platform to sell advertising space. Google is trying to enter the social media market with Google(+). The overall success of this venture remains to be seen. As a result, its current competitive advantage is found with its successful branding of the Google product as the premier...
Words: 1771 - Pages: 8
...|1998-2008 until |USA |Global internet search solutions, |Big size, American public corporation earning revenue from | |now | |advertising solution |advertising related to its internet search, e-mail, online | | | | |mapping, social networking, and video sharing services as well | | | | |as selling advertising-free versions of the same technologies. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | | | | |Providing advertising solutions, global internet search |Google’s innovative search technologies connect millions of people around the world | |solution through its internet site and internet solutions via |with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and | |and enterprise search appliance. It maintains online index of |Sergey Brin, Google today is a top web property in all major global markets. Google’s | |websites and other content. It has...
Words: 3671 - Pages: 15
...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks and benefits throughout...
Words: 4008 - Pages: 17
...Comparative Study for Search Engines’ Business Model --Base on the case of Baidu and Google Hou Hanpo School of Business Beijing Technology and Business University Beijing, China Li Haibo School of Business Beijing Technology and Business University Beijing, China Wen Jing School of Business Beijing Technology and Business University Beijing, China Abstract—Due to the advantages of the search engine’s business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine’s business model was designed in this paper. Based on the six dimensions in business model, a comparative study about the representative search engine enterprises in China and the USA was conducted. It was found that Baidu and Google have a unique competitive advantage in market and products respectively. But to win the future market, Baidu and other Chinese search engine enterprises should pay more attention to product design, market segmentation, as well as understanding of the Internet culture, and to provide users with differentiated products and unique user experience as a competitive strategy. Keywords- Search Engine, Business Model, User Experience, Product Design, Market Segmentation the business actors involved, and the sources of revenue. Afuah and Tucci (2000) defined internet business model as a method by which a firm...
Words: 4427 - Pages: 18
...Apple V/S Google Apple and Google differ significantly in what they sell (Apple’s innovative products Vs. Google‟s Technological Services) and their revenue generation models (Price discrimination and skimming of Apple vs. Ad based revenue of Google). Hence we are not sure whether we are comparing Apple with apples here! Nevertheless one interesting and meaningful comparison is given by the Market cap of the two technology firms. In May 2010, Apple Inc. reached $222 billion in market cap surpassing Microsoft to become the most valuable technological company in the world. At present the market cap of Apple is even more astonishing at $290* billion in comparison with the $187* billion of Google Inc. and $217* billion of Microsoft Corporation. Yet Google cannot be underestimated with regard to the power it wields on the internet. It saves search queries associated with your Internet Protocol (IP) address for nine months. Thus most of the suggestions Google makes are the ones that you are actually searching for. Similar things could be said about most of the Google ser-vices. Needless to say Google‟s Search algorithm is still one of the best and widely used by all users across the world. But Google has a free to use image because of nature of the open source applications such as Android, Chrome OS, etc. Thus most of its revenues are Ad based and hence does not have the premium pricing ad-vantage of Apple. On the plus side, Google services are extensively used across the globe...
Words: 275 - Pages: 2
...Google The search industry is one of the largest industries in the world with Google Inc. bringing in $15.7 million in advertising revenue alone. Google was the leading Internet search firm in 2010 with over 60 percent market shares in both searches performed on computers and mobile devices. The search industry is impacted by numerous forces that have strong, moderate and weak impacts on the industry. Rival firms, new entrants, buyer power, supplier power and substitutes are the five largest forces that impact the search industry. A rival firm is a strong force in the search industry. Google Inc, Microsoft Corporation and Yahoo! Are all competing for market share in the search industry in the United States and across the world? The fact that these three companies search engines are relatively the same to most users, it is hard to consumers to see the difference between them and it forces the companies to find various ways to distinguish themselves from each other. Microsoft’s Bing has tried to distinguish itself from Google by using an algorithm that looks at the context of the words in a search instead of just the words themselves. Microsoft Corporation has also launched a very strong advertising campaign to demonstrate the difference between Bing and Google search. Yahoo! Has recently adapted Bing as its default search engine but is competing with Microsoft’s MSN and Google for number of viewers and advertising income. The competitive force of new entrants...
Words: 3682 - Pages: 15
...1. Introduction The purpose of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives. 2. SWOT analysis The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis...
Words: 3921 - Pages: 16
...based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs for these services on its homepage so users can easily navigate and that also keeps the website as simple as it was earlier.[viii] • Google has also come up with solutions for wireless handheld devices, personalized toolbars, catalogues which are added essence strengths.[ix] • Online ads are Google’s strength, over 90% of its revenue comes from managing and delivering online...
Words: 1485 - Pages: 6
...Comparing Microsoft and Goggle Vershawn Kirksey Professor: Hines Business 508 June 8, 2012 In today’s society many people are using the internet more and more to shop online, handle business transactions and surf the web for what interests them. Microsoft and Google are known to many people as internet giants. The two companies compete for business in the internet world by offering similar online business services. Microsoft also offers an array of computer products to consumers and businesses such as Windows 7, Microsoft office and MSN. Google’s main focus of business is its search engine that many people use today to surf the internet. This paper will compare and contrast Microsoft’s and Google’s business model, financial management system and explain which company could better withstand a major recession and at the same time, compare their financial ratios and decide which two companies that would be better to invest in. Microsoft was started in 1975 by Bill Gates and Paul Allen who developed an interpreter for basics programming language systems that has contributed to Microsoft’s being so successful. Microsoft is one of the largest technology companies in the world which specializes in developing and licensing computer software products such as Windows 7, Microsoft office, MSN and Bing. Microsoft’s management team is led by chief executive officer Steve Ballmer who also serves on the executive board, chairman Bill Gates, seven directors, and one...
Words: 2031 - Pages: 9
...competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? Ever since Google was created there really haven’t been any competitors that have come close to giving them a scare as far as competing with what they offer. Of the five competitive forces the threat of substitute products or services and the power of buyers are the highest. The weakest of the five for Google is the threat of new entrants because the entry barriers for the industry are high, and high customer loyalty to Google would make it much more difficult for a new entrant. 2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? Throughout the case, it mentions many times that the next big thing in the search industry is cloud computing. However, there are many other new areas that Google is entering such as Google TV, and they are continuing to develop their Google Maps and other areas such as their Android market (phones, tablets, and Google TV will be powered by android). After reading the case and thinking about what will bring in a major change, I think it will be cloud computing. Although most companies are still in the early stages of this, Google is projecting this to grow up to $95 billion by 2013. 3. What are the key factors that define success in the industry? What are the key competencies, capabilities...
Words: 870 - Pages: 4
