...The Microsoft Effect: Will Google Become What It Fears? Abstract: The expansion of Google and how it becomes similar like the second Microsoft. And as Apple CEO Steve Jobs said, Google are expanding and spreading itself to many part of the social network. And because of that, Google will face lots of new challenges. Google is creating for itself risks and targets. Google know what it fear to become, and the way it avoid that. Key words: The Microsoft effect, comparison between Google and Microsoft, how Google’s expanding, challenge and risk for Google as it growth to the open market. Summary: Apple CEO Steve Jobs said that Google are becoming another Microsoft, which is dangerous. The company was “spreading itself too thin”. And like which Jobs said, they are turning into Microsoft. In the last few years, Google has grown from just a search company to a giant company which involve in any part of the internet. Analysts speculate that if Google continue that, it will make itself more difficult task. “How Google can avoided some of the missteps made by Microsoft during its rapid expansion?”, also what can Google learn from its opponent. Still the huge remain question for Google is how to become remain profitable. As professor of studies and business said, Google’s fear that it will become another Microsoft, which is known as a big company win through bullying. Now Google challenge is to remain open and innovative. The comparison between Google and Microsoft began since 2004...
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...Catherine Carr APPLE vs GOOGLE The Business week article is about Google going into the mobile phone business by developing its own touch screen smart phone, such as Apple’s has done with its popular iPhone. At the same time, Apple was announcing their, what they called, a strategic acquisition, by purchasing the company “Quattro Wireless, for a mere $275 million. Quattro is known in Silicon Valley circles, as a company whose main focus of business is to target mobile phone users. Apple is now the proud owner of “Quattro”. Now when first reading the article I had to wonder is this “déjà vu” 21st century style; or did the two CEO’s that were once good friends and of course, assuming their business relationship has not changed their personal relationship and that Schmitt and Jobs have not been forced to take the adversarial position in the “smart phone/mobile apps” world. Remember the legendary rivalries: Microsoft vs. Netscape, what a mess that was and really, in the end Bill Gates lost, if you call the multi millionaire losing at anything. But seriously, who really paid all the costs to fight Netscape? We did of course, the consumer. Microsoft and Apple were always “in”, but Jobs seemed to or appeared to be satisfied appealing to a certain type of individual consumer. Whereas, Microsoft always attracted the masses and the Business minded. Today there is Google and Apple and a new generation of high tech on the horizon, Apple...
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...Vinod Gupta School of Management, IIT Kharagpur MIS Term Paper The Future of Web Search Submitted To: Submitted By: Dr. Prithwis Mukerjee Amod Kumar Gupta 10BM60007 Abstract The internet was made available for public use in the mid 1990s.Since then it has changed our life in a way few other things have been able to, in the past. The internet consists of nearly 487bn gigabytes (GB) of data. A search engine helps us find what we want in this endless sea of data. It is up to the search engine to prevent us from getting lost. So search engines are becoming increasingly important in the internet world. This paper will cover the current search engine technologies, problems with the current technology and the improvements to build better web search engines. Introduction The number of internet users are around 1.97 billion as of 30 June 2010. It is incorporated in virtually all aspect of modern human life. The Internet consists of a vast range of information resources and services. Buried in which lies information of interest . The trick is to find it. This is where search engines play a critical role. A web search engine is designed to search for information, resulting in the generation of a list of results. The result will consist of web pages, images, video and other types of files. Archie was one of the first search engines.. It was...
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...value chain and competitive forces models. In the past, Internet has had a negative effect on all publishing, including both the newspaper and book industries. Publishing companies have experienced a decline in advertising revenues, circulation, and readership while Internet traffic to online news sites and readership of e-books has grown rapidly (1). Many blame the newspaper and publishing companies themselves, expressing a defect in the companies’ value chain and competitive force models as they relate to the Internet. According to Michael Porter’s value chain model, a company must perform each business activity in the model in the most efficient way possible in order to add value to the company, i.e. maximize shareholder wealth and sustain a competitive advantage (2). Value-adding activities that are vital to the company according to the model are inbound logistics, operations, outbound logistics, marketing and sales, and service. The infrastructure of the company, human resource management, technology development, and procurement are all supporting activities that must be performed efficiently as well (3). In the past, newspaper and book publishing companies have failed at performing these value-adding activities efficiently, leading to minuscule profit margins. Simply put, these companies failed to offer a level of value that exceeded the cost of their activities in the value chain. Because of the Internet, newspapers and books simply had declining value to the...
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...Company Motivational Profile Google is a company which was formed in 1998 by two men; Sergey Brin and Larry Page. The search engine was named “Google” after a similar word “googol” which means a number “1” followed by “100” zeros, meaning “a lot” of information. The two men shared one mission which was to organize information on the internet, making it so everyone could access, making it more useful overtime. When Google.com was formed in 1998, it was basically a search engine which allowed people to search for basic information. Today’s Google.com offers a much broader selection of services which can be found through their search engine. Google also offers many services along with its famous search engine such as Google Maps, You-Tube, Google Apps, Google Earth, Gmail, Google Calendar and Google Docs which are all programs designed to help users find information more efficiently. Google also earns profits through advertising; from displaying text ads for mobile advertising to large and small companies as well. Google first came to light with their first advertising program in 2000 called Ad Words, which was a program that allowed people to see how ads can be useful. Currently, the company is involved into display advertising which is growing rapidly due to products such as their Google Display Network, comprised of over 1 million partnered websites including other Google-owned websites such as YouTube. Google has recently posted a third-quarter revenue of $7.20...
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...Review of marketing plan Brand association Samsung is one of the most professional household appliances and mobile device manufacturer in the world, the brand image of Samsung product are high quality, exquisite and popular. Most of Samsung products are attractive and competitive to the world, especially their mobile device product. In the recently year, Samsung’s cell phone was becoming more and more popular. When customers mention the Samsung’s cell phone, Galaxy cellphone would be the hottest topic for the customers who are interested in the cell phone product. Galaxy has already become the one of the most popular cellphone type, even some of customers think Samsung is a company which one and professional manufacture to produce the cellphone. Marketing objective From the London Olympic campaign, they build the plan both for the long-term and short term. For the long term, the brand image and brand reputation will be improved by this campaign, because Samsung spend money on social marketing. This time, Samsung take the social responsibility for the UK’s customers, and encourage the customers who are watch the Olympic Games to do more exercise, join the Olympic and make the miracle (Samsung official web, 2011). Therefore, the audience will not forget the Samsung brand, and high frequency of brand exposure will helpful to improve the brand awareness. On the other hand, for the short term, the objective would be increased sales and introduce the new product to customers,...
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...Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion Emerald Quilting Company E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product The Emerald Quilting Company is located at Henderson, KY and has been in operation since 2009. This company receives the majority of its income from the sale of quilting fabrics, notions and other craft supplies that can be used for the most popular craft projects. To date the Emerald Quilting Company has only had success in a brick and mortar type business. Customers come to the building to peruse the multitude of fabrics available for purchase. Classes have also been offered and held within the business hours. The Digital Age has put a lot of pressure on current businesses to build an online presence since customers are now in touch with the internet round the clock. Since there is a growing demand for online purchasing, this business is in dire need to create its own online environment. The online environment vision would include merchandise that is featured in the retail store as well as online crafting classes. The culmination of the local retail store as well as creating an online store will greatly impact the expansion and future growth on revenue. The business has decided to place an emphasis on allowing customers to create and personalize their own fabric. A pilot run has been implemented in the local retail environment and has increased the sales by 30%. ...
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...1) What surprised you most about the changes from the textbook in Internet/Web 2.0? a. The most surprising change I’ve discovered throughout the years and noticed from the textbook is how fast a platform or service is replaced by another. We’ve witnessed this trend for many years with client-side applications, although the lifespan of web applications tends to be shorter. Everyone loves to try a new application, however if you’re part of a younger generation and your parents are using a “old platform” and posting your baby pictures online, you might as well forget being the high school prom king or queen. Not to mention having your parents troll your posts. The survival of these applications depends on their user base, if trust is breached...
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...Planet Health Food Store can improve their website and what steps they need to take in order to accomplish these changes. Planet Health is a locally owned health food store in Lima, Ohio. They carry herbal supplements, hormone-free meats, herb formulas, fresh, natural, organic and whole foods, nutritional products and health information (Health Food Store, 2012). Planet Health currently has a website that has all the main essentials that you expect to see on a health food store website, but needs improvement. The improvements of their website could possible lead to future growth. World – Wide Web The internet is slowly taking over the way consumers shop. The world-wide web makes it easier to shop without leaving your home. Retailer’s most constantly upgrade their website so they can draw the viewer’s attention and it must be easily accessible (Dellecave, T.,Jr. 1996). The web has made it easier for anyone to shop online without ever leaving their home. The web is very beneficial, but is killing the traditional shopping experience. You can access anything you would see in the stores online in the convenience of you own home (Fletcher, W. 2007). Millions of people have access to the world-wide web. It is cheap and easy to have a web page for your business. This will also expand your business without all the cost you would encounter running a retail store. The advantage of the internet has a huge impact on the business world. Anything you can image is on the...
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...Learning from the work happy masters. Contents Page # Part 1 How Does Google Create a Great Atmosphere? Part 2 How to Improve Your Work Happiness the Google Way? 29 3 Copyright © 2008 Karl Staib • Work Happy Now All rights reserved. No portion of this book may be reproduced mechanically, electronically, or by any other means, including photocopying without written permission of the publisher. The original purchaser is authorized to make one printed copy for personal use. Karl Staib Work Happy Now http://www.workhappynow.com email: karl@workhappynow.com 512-963-0828 http://www.WorkHappyNow.com | Work Happy the Google Way 2 How Does Google Create a Great Atmosphere? Google has taken great pains to create an atmosphere that promotes fun, creativity and accomplishing audacious goals. They do this because they understand people’s needs. People need to work in a place that cares about them. Google shows they care in many ways. Their perks include: 11 free gourmet cafeterias Employee lounges Massage services Free laundry and dry cleaning Oil change service Personal concierge to place dinner reservations Weekly TGIF Parties Top quality speakers visiting on a regular basis The list goes on and on. I think these are great perks, but the best part of working at Google is the ability to accomplish great things with great people. After every Google employee’s career comes to a close I guarantee they’ll remember two things: The people they worked...
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...world is evolving and is also becoming flat, we see how national companies are looking to expand to different regions of the world. Global expansion has a number of complexities and processes. With this expansion there are times when companies hit roadblocks. To overcome the roadblocks, companies should develop entrant strategies including acquiring assistance from their government to negotiate with foreign nations. Facebook is currently witnessing a roadblock in China. China will not allow the Internet social networking site to enter the Chinese market. This trade barrier presents Facebook with challenges; however, the company has options it may pursue to overcome the obstacles. Options include: * Pursuing a partnership with an established Chinese company * Customizing Facebook to isolate the Chinese market * Entering neighboring countries outside of China * Enlisting the assistance of government agencies * Enlisting the help of Non-Government Organizations (NGO’s) Implementing these options gives Facebook differing entrant strategies into the Chinese market. The company may reluctantly have to make some compromises and may have to weigh the cost versus the benefit for entering China. Even though cost is typically financial, Facebook will have to consider what other concessions it will have to make such as filtering content or divulging data to the Chinese government. It will be exciting to see how Facebook proceeds with its interest in entering China...
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...com/contributed-news/15570378-how-has-advertising-changed-in-the-last-10-years "Let’s dial back to 2004. In a vote of confidence, General Pervez Musharraf wins re-election — Janet Jackson’s breast exposed during Super Bowl halftime show — Google introduces Gmail product. (The launch is met with skepticism) — Dick Cheney and George W. Bush testify before the 9/11 Commission — Oldsmobile builds its final car ending 107 years of production — Facebook launched as social networking site open only to Harvard students — Statue of Liberty reopened to the public. None of the following were around in 2004: Android; Instagram; Mashable; BuzzFeed; The Cloud; Netfix; Tablets & Smart Phones; Huffington Post; Tumblr; Hulu; Twitter; iPhone; Wikipedia; iPad; or YouTube." -Matt Scheckner, Executive Director, Advertising Week The world has certainly changed a lot since 2004, and the field of marketing is no exception. On the occasion of Advertising Week’s 10th anniversary, we ask: What are some of the biggest changes advertising has seen in the last decade? 1. Mobile Popular consumer mobile devices (smartphones and tablets) simply didn’t exist 10 years ago. (The iPhone was first released in 2007 and the iPad came in 2010.) But already, a third of all visits to the most popular online retailers come from mobile devices. Writing in Harvard Business Review, Harvard Business School dean of marketing Sunil Gupta sees the current state of mobile ads as “a period of fumbling while marketers try to repurpose...
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...7. References………………………………………………………………..11 1. Introduction China has always been and still the attraction of a potentially profitable market to many international firms from around the glob duo to its world biggest population that accounts for 1.3billion (2011 est, CIA the world factbook). As such, Google the world’s largest search engine, has tapped this potentially and highly profitable market to has entered the Chinese market in 2006. According to Reuters, china’s search market was worth $1.7 billion in 2010 and expected to grow an average of 50 percent each year over the next four years with internet users more than 400 million ( according to iResearch). According the guardian news, Google said, due to latency and access issues that have been unsatisfying to the Chinese users which is unacceptable to Google, Google decided to make a presence in china and initiate its search engine google.cn based in china to make the service faster and more reliable. However that would come at a cost whereby Google has to comply with the Chinese government’s regulations to censor sensitive materials that are considered “unhealthy” which might cause security instability. Google has officially started its google.cn in January 2006. However, a number of its key services will not be offered, such as Gmail, Blogger, Picasa and other services will be altered in addition to that YouTube was...
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...Smart phone OS. Market Analysis Presented By Ehab Hesham & Mostafa Abdelfattah Tentative outline 0f the market analysis ❖ Objectives. ❖ Introduction. ❖ Market Volume. ❖ Company Portfolio. ❖ Our Product. ❖ Market Share. ❖ Market Type. ❖ Factors affect Supply. ❖ Factors affect Demand. ❖ Supply. ❖ Demand. ❖ Supply and Demand. ❖ Elasticity ❖ Conclusions ❖ References Objectives Studying the smart phones operating systems and analyze its market will make us understand the differences between the many Operation systems available in the market, and found out the factors affecting the supply of the different operation systems with different manufacturers. It will also allow us to find out the factors affecting the demand of it by the customers, and rational the dynamic changes in market shares of every producer. It will also define the aggressive competition between the smart phone manufacturers, and the high barriers that make it difficult for new manufacturers to enter the market despite of the great growth of the market which is providing large opportunities Introduction As with many electronics industries, the smartphone industry is rapidly changing and highly Competitive, new and distinctive products are being developed continuously, and released almost weekly. ...
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...compete as a public company, partly in response to the belief among some users and analysts that Facebook was losing its ability to satisfy customers and shareholders simultaneously. In this regard, what should the firm do strategically to ensure its long-term and profitable growth? While Facebook's advertiser base is constantly looking to the firm for additional innovative means to target users, its investors are questioning its ability to monetize its user base. Relatedly, in a highly dynamic and competitive industry, how will Facebook out-innovate its rivals and retain customer “mind-share”? Along with his top management team, Zuckerberg concluded that the firm should focus on both worldwide and domestic market growth. With many recent product innovations and strategic changes, 2013 and the few years beyond were expected to defining ones for the young, public social networking firm. Situational Analysis (pages 12-3--12-4) One of the most innovative creations in the twenty-first century is social networks. Connecting the world through schools, families, businesses, photos, and just about every other piece of information, social networks thrive on people sharing their life stories. In the last ten years, the most important networks have been Facebook, Myspace, Twitter, and LinkedIn, with several additional sites surfacing within the last few years. Facebook in particular is considered a disruptive innovation that has interfered with search engines such as Google and Yahoo! Social...
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