...1) In 2013 Google was the leading Internet search firm. Google owned 67 percent market share in search from home and work computers and a 97 percent share of searches performed by mobile devices. The two main competitors for Google in the search engine industry for market share is Microsoft Corporation’s Bing and Yahoo Inc.’s search. (Blystone, 2015). Google is well known and a leader in the search engine industry that the company became a verb. When people search for something on the Internet such as for a recipe they say, “ I goggled the recipe” (Blystone, 2015). The competition in the search engine industry for Google does come from the two related search engines yahoo search and Bing. However, the major competition in the search engine industry stems from searches with in websites and apps that offer more than just searches, such as Amazon, Inc. and Facebook, Inc. For example, Facebook Inc.’s CEO Mark Zuckerberg articulated that the company’s assets could be used to compete with search engines. Facebook Inc. can compete with search engines by the website uniquely being positioned to answer questions people may have such as, what sushi restaurants my friends have been to recently and liked? These query-based searches that can be done on Facebook potentially offer consumer something they could not do anywhere else (Blystone, 2015). Apple Inc. also created feature and operating system on their iPhone, iWatches, and Apple TV Siri that acts as a virtual personal assistant. With...
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...MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google continuing to reinvent itself with new products...
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...Introduction Google is a company that specializes in internet search and online advertising, and an important player in the knowledge-based services industry. Since its very beginnings, this company has focused on innovation and new ways of doing things more efficiently and effectively, and it has paid off for it. Its Human Resources (HR) practices are no exception either. Under the motif “best place to work for”, Google has become one of the best employers to work for, and has won numerous awards and listings from the best industry analysts. It attracts people from diverse backgrounds with its unorthodox methods of rewards and benefits, and using its innovative methods of evaluation, Google recruits employees with the best “innovative potential”, as the company says. Knowledge-based industries are dependent on its inputs of technology and human capital, so they face some serious HR challenges. Here recruitment and retaining employees are crucial and a major challenge as employees demand a different type of challenges and work environment than other industries, and also fitting the perfect people according to their jobs is also a major challenge here. So, intensive training and development of employees is important. Because employees are highly skilled and knowledgeable, they enjoy a high bargaining power unlike many other industries. So maintaining them requires a lot effort from the HR departments of the companies to retain and motivate them to be loyal, as they know many...
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...each phase there’ll be a crisis that will cause the growth to stop. Thus, this crisis needs to be solved for the company to continue growing. Applying this model to the Google Corporation, we notice that during Phase1 (creativity), the culture that Larry Page and Sergey Brin start as the founders largely influences the leadership within the company. This culture is designed to encourage cooperation and rapid idea development. As the company enters phase 1, the founders feel the need of a strong manager who has the necessary knowledge and skill to introduce new business techniques. Page and Brin hire former Novell CEO, Eric Schmidt, as Google’s CEO and the company starts hiring more managers with experience, reducing the number of direct reports per manager. Then Phase 2 (Direction), the company starts to grow again with new capable managers in place. At the end of this phase a crisis develops from demands for greater autonomy on the part of lower-level managers. Google found that the solution would be through delegation. In phase three, Google managed not to lose control over everyday operations by having all the managers get in one room and talk through a consensus decision-making process. Hence, the Phase 3 (Revolution) is under way when top management seeks to regain control over the total company. Google was able to overcome this problem by putting additional effort into reporting up and communicating in all directions through the use of special coordination techniques and...
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...Company Overview In the beginning, Google was nothing more than a research project developed by two Stanford graduate students. In 1996, Sergey Brin and Larry Page had developed a search engine with a unique method of ranking search results. As the need for a relevant search engine on the internet became clearer and clearer, Brin and Page registered the Google.com domain in 1997 and officially formed Google, Inc. on September 7, 1998. Google had an advantage over other search engines at the time because their search results were ranked in a relevant manner; based on the number of sites linking to each specific page. Because of the high quality search results and their simple approach to searching, Google’s popularity has grown substantially over time. Along with their growth in popularity, Google has grown to employ more than 10,000 people worldwide, while also being ranked as the best company to work for by Fortune Magazine. The term ‘google’ was derived from a misspelling of the word ‘googol,’ which refers to 10100, and the name stuck. Also, due to the popularity of the world ‘google,’ Merriam-Webster added the term to their dictionary defining google as “to use the Google search engine to obtain information on the Internet.” As ‘googling’ things became more commonplace, Google’s revenues grew tremendously through the use of advertisements. Although Google’s advertising revenues have risen every year in the past five years, Google went public on August 19, 2004...
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...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee perks...
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...Google mission and Business model Google mission statement is very simple and clear. “Google’s mission is to organize the world’s information and make it universally accessible and useful”. Their vision for google is to make the search engine commanding so that understand “everything in the world” (Google) Google’s business model is Business Model Canvas. This model provides key information on the strategy of Google’s business. Google who is recognized as one of the top leading technology company in the world and one of the most widespread search engines on the internet that is used by many. Because Google is one of the most widely used search engine which attracts advertisers to Google services in order for them to reach a higher populated online users. According to investor.google.com, Google reported consolidated revenues of $18.10 billion year ending 2014. The network paid clicks are ads served on Google relating to ads increased 14%. Another stream of income that Google generates is from Cost-Per-Click which is when advertisers pay each time a user clicks on their advertisement. This also increased by 6 percent in the 4th quarter of 2014. Google will continue grow and revolutionize its business model as technology consistently change and people become more creative. The people who work for Google are those that do not have a single mind set. They must have the capacity to manage different task and those that have the potential to be future leaders....
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...3/3/2016 Google: The World’s First Information Utility? Springer 4 How Google innovates Innovation at Google has been internally focused on building an IT infrastructure that is robust and enables easy creation of new products and services. Going forward, the information utility will require more externally oriented innovation focused on supporting external developers and customer applications. But how does Google foster the innovation that leads to new applications? This is an important question because most companies cannot expect to imitate its IT infrastructure, but they can imitate its innovation strategies. Google uses the following four strategies. 4.1 Explicit focus on R&D Google’s extraordinary revenue enables it to have a luxury few firms can enjoy today – an R&D lab that focuses on developing revolutionary hardware and software ideas along with complementary services. More than onehalf of the company’s employees are engineers and scientists, and there might be hundreds of projects in development at any given time. Many prototypes are made available on the lab’s website for the interested public to download and try in the beta stage. By launching these beta products and services publicly to be tried out, Google can see which ones take off, get feedback, and incrementally improve them without having to scrap a product that might take off with further development. 4.2 Acquisition of talented people Google is among the most active hightech companies in hiring top ...
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...Google Google is founded by two Stanford University Ph.D. students, Larry Page and Sergey Brin. Google the search engine original named is BlackRub. It takes the name from a play on word Googol- the number 1 followed by 100 zeros, a reference to huge amount of data online. Google mission was: “to organize the words information and make it universally accessible and useful.” In recent year, Google had expand to many different field and become a multinational technology company that specialize in Internet-related services and products. Which is include online advertising, search, cloud computing, and software. Advertising is one of its main source for profit. Google’s is well positioned in demographics because it has a relatively young userbased. Nowadays, when people asking someone about something that they don’t know, the first word that come to their mind right away is “Google.” This is like a magic that will solve most of the problem. Even when I’m doing most of my research paper, Google is the place that I will go to. Google’s recent stocks are relatively low in a few weeks. However, Google are not really affected by this because most of it profit are coming from the advertising. We can said that Google is well-positioned compared to the downturn of the economy. Google’s political and legal is not going well with some legal issue. Google has faced concern on copyright issues because the company stores copies of third party web pages and images on their servers. In order...
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...Google is probably the most popular search engine used these days. However, are you familiar with the personal data Google collects about people? According to Google’s privacy policy, they collect user data, like personal information that users give them, sign up information, such as, name, email address, telephone number and credit card information, as well as information about the devices that are used to log onto their systems. They also collect information about the services used and how they’re used, as well as IP addresses, and events of use like system errors. Google may also ask you to generate a publicly visible profile which may include your name and photo. However, according to Ian Paul, of PC World Magazine, it is not that simple, Google has our day to day habits, by having access to our calendars, as well as our locations and voices. I’m sure after reading the information above, you were unaware such detailed information was being collected. Well one positive note, Google freely admits, they gather this plethora of information, how they gather it, and how they will use it. Google also satisfies our worries, insuring this information is secure. Google states “we work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold” (Policy). According to Dan Rowinski, of Read Write, “Google has one of the largest and most secure clouds in the entire industry” (Rowinski). So how does Google...
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...manage innovation and a balanced scorecard of a business innovation model that describes inputs, processes, outputs, and outcome from generating ideas (Module 5, 2013). The innovation process will be ineffective if leaders attempt to measure the wrong things at the wrong time. Yet innovation has to be measured or else it cannot be managed (Davila, Epstein & Shelton, 2013). A closer look at Google Corporation will be done showing what innovation metrics are relevant to their organization and why. Google Corporation Inputs. Tangible and intangible elements that are devoted to a company’s innovation effort are considered inputs (Davila, Epstein & Shelton, 2013). Google has a very unique corporate culture that’s main goal is to keep employees happy and maintain productivity. It has been documented that a large portion of what Google does is based off of data (Bulygo, 2013). Google has created tests that they use to create an environment that facilitates happiness. This is important because happy employees tend to be more creative and productive. An example of this is at Google every employee is served free breakfast, lunch, and dinner. They tested to see what the optimal lunch line is; it was found to be about three to four minutes. If the line was any longer then employees would be wasting time, any shorter then there was not enough time for employees to meet new people (Bulygo, 2013). Processes. According to Davila, Epstein, and...
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...Executive Summary - The Google IPO The presentation will demonstrate the different types of fund raising process, and focus on the Dutch Auction as why Google chose such method and why our study object chose such method, then illustrate the result by comparing the latest stock price with the original offering price and demonstrating the purpose of raising the equity with the current performance of the company. Case background and Introduction to IPO Google started out as a research project of determining the importance of a website’s based on the number of pages, importance of those pages and number of backlinks by Larry Page and Sergey Brin in 1996. By 1998, the two genius incorporated Google as a privately held company. Along the years of rapid growth of the company, Google decided to go public and released IPO in 2004. IPO process can be divided into 6 stages namely preparation, planning, pre-marketing, marketing, IPO and aftermarket stage. In preparation and planning stage, issuing firm hires an investment bank as a lead underwriter which aligns with other firms to form syndicate in order to bear the risk. During the pre-marketing stage, underwriter put together a prospectus which describes full business disclosure, management team and strategy of the firm as a key document when marketing the firm. The IPO price and share allocation occurs once the key investors’ expressed their interest in terms of their intended price and quantity of shares. During the IPO stage...
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...Google: New-Product Innovation at the Speed of Light 1. Based on the information in this chapter, identify major similarities and differences between the new-product development process at Google versus that found at most other companies. Google follows only five of the eight steps of the new product development process, which are: idea generation, idea screening, concept development and testing, and commercialization. The new product development process at Google is characterized by being fast, fluent, and without limits. Google encourages their employees to think outside the box and come up with new innovative ideas (idea generation and idea screening step). Then, once they have an idea proposed they send it to testing and start developing their product right away. They are not into having 2-year production and design plans (concept development and testing, and product development step). After this, they try to put a product into use no more than 6 months after development has started (commercialization). In the case of Twitter, they also come up with new ideas and some of them may be put to market without taking too much time developing the product. Similar to Google, Twitter keeps their innovations within the company. Nike is very different to Google. They do follow the eight steps in the new product development and take longer than Google to develop their products. Nike takes longer developing their products because they analyze and study what innovations their...
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...Google has announced its entry into the Mobile Virtual Network Operator and there are a lot of questions and talks around it. This project can have various outlooks to it. Some can argue that it a possible disruption in the industry as Google will refund, in the form of a credit, any money spent on data you didn't use. That's a significant change from the major carriers, whose revenues depend on charging a flat monthly fee for big buckets of data. Introducing this pay as you go service takes data fees into a new territory. But paying only $20 a month for Fi basics and each additional GB of data at $10, is only worthwhile if you already posses a Nexus 6. Project Fi does not offer any contract model so that means you will have to pay $649 for a 32 GB model, to obtain services of Project Fi. One of the main factors which I observed can play a role in Porject Fi’s adoption rate can be the compatibility with other devices and not only one smartphone. Another factor, which can play a role in Google Fi’s adoption rate, is the connectivity itself. Google has planned to start its project in the United States, and for the areas of the northeastern, which has excellent coverage from T-mobile and Sprint, it is a great deal. But if you move to regions like Montana then coverage can be a problem and hence it can play a role in customers adopting to the service. Another factor which can play a role in the adoption rate of this project is the cloud service offered by Google’s Fi as it...
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...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold advertisements...
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