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Google

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Submitted By juliano1991
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Excellence

>>Google
In 1998, two Stanford University PhD students, Larry Page and Sergey Brin, founded a search engine company and named it Google. The name plays on the number googol1 followed by 100 zeroes-and refers to the massive quantity of data available online that the company helps users find. Google's corporate mission is "To organize the world's information and make it universally accessible and useful."
From the beginning, Google has strived to be one of the
"good guys" in the corporate world, supporting a touchyfeely work environment, strong ethics, and a famous founding credo: "Don't be evil."

The company has become the market leader for search engines through its business focus and constant innovation. As Google grew into a primary destination for
Web users searching for information online, it attracted a host of online advertisers. These advertisers drove
Google's revenue by buying "search ads," little text-based boxes shown alongside search results that adveftisers pay for only when users click on them. Google's search ad program, called AdWords, sells space on its search pages to ads linked with specific keywords. Google auctions off the keyword ads, with prime keywords and page locations going to the highest bidder. Google recently added

market share in the United States. Swooshes abound on

everything from wristwatches to skateboards to swim-

ming caps. The firm's long-term strategy focuses on basketball, running, football, women's fitness, men's training, and sports culture. As a result of its successful expansion across geographic markets and product categories, Nike is the top athletic apparel and footwear manufacturer in the world, with corporate fiscal 20Og revenues exceeding

$tg

Oiltion.

Questions

1.

What are the pros, cons, and risks associated with
Nike's core marketing strategy?

2.

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