...This strategy produces more useful results than other search engines, and led to a rapid increase in Google web search marketshare. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. In time, Google became the number one search engine in the world. According to Google's website, the company's mission is to "organize the world's information and make it universally accessible and useful." While the Web search remains Google's primary tool for helping user’s access information, the company offers several other services as well. Google has been selected for similarity to the word googol - the number of which consists of a number followed by a hundred zeros - a reference to the large amount of information in the world. Google's own stated mission: "to organize the world's information and make it universally accessible and useful." In the first few years of operation, Google's search engine competition included AltaVista, Yahoo, Excite and Lycos. Within a few years, however, Google became so dominant that the name has become a verb meaning to conduct a Web search. All people like to say that they searched information by Google. The corporation has been estimated to run more than one million servers in data centers around the world and to process over one billion search requests and about 24 pet bytes of user-generated data each day. In December 2012 Alexa listed google.com as the...
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...Entrepreneurship Module 7 John Smith MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google...
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...December 5, 2011 To: Google Management Subject: Google Corporate Strategy Larry, this summarizes our analysis of Google’s current corporate strategy and outlines recommendations to guide future strategic decisions in Google’s incredibly volatile marketplace. Our goal is to help identify where Google’s environment is shifting and how Google can respond proactively to continue the market-beating growth and profitability of past years. Recommendations: 1. Google should continue with its acquisition strategy, utilizing the 70/20/10 plan, and internal operations with refined real options approach. 2. Use the Motorola Mobility acquisition to stage growth by entering the mobile hardware market. The integration of hardware and software capabilities opens a huge door for the company. While understanding the importance of advertising revenue to Google and the need to sustain it, the timing is right to diversify revenue streams and monetize the Android platform through the manufacture of integrated Google phones. This recommendation is important as a means of protecting Google from experiencing the preverbal paradox of success. Moving into mobile manufacturing also helps diversify Google’s revenue stream as Google finds itself losing advertising revenue to other websites, such as Facebook, Netflix, and others. Thus, beyond the importance of protecting Google’s right to make the Android operating system through the acquisition of 17,000 patents, a move which ultimately protects...
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...infiltrated itself into a variety of different markets in order to continue to develop new ideas and projects. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. In merely 19 years of existence, Google has been able to transform itself from being a tool to becoming part of our culture and everyday life. Such incredible success is the result of its transcendental leadership, its innovative corporate culture and its well distributed and managed corporate strategy. In 1996, Larry Page and Sergey Brin, the original leaders of Google, developed the search engine “Backrub” as a research project while they were Ph. D students at Stanford University. Page’s and Brin’s mission was to develop a way to categorize infinite amount of information in an attempt to organize the internet in terms of relevance to the search’s input. Backrub used a technology to determine a website's rank by the number of pages, the importance of those pages, and by checking backlinks to estimate the importance of a site. After working under Stanford University’s domain for one year and recognizing their success, Brin and Page left Stanford and moved their business to a Silicon Valley garage where they changed their name to Google Inc. It quickly became one of the best garage startup companies in history because Brin and Page were able to do what most online companies in the 1990s were not able to do, they became...
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...opposite perspectives, and finding the same thing which is deep down in two opposite perspectives. (Westenholz, 1993) For example, in the 1830's, Faraday had observed that a current of electricity passing through a wire could cause the magnetized needle, which was located close to the wire, to move in a rotational direction. This was the basis of his electric motor. But he didn't stop with this. He twist his mind and found that moving magnets can cause electricity to flow. This is one of the most brilliant application of paradoxical thinking. Paradoxical thinking has helped plenty of companies to be successful. The following research on Google is trying to find out how they practice paradoxical thinking. Research on Google Company History Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release...
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...FINANCIAL MANAGEMENT PAPER Name: Class Time: 3:20PM. Case Study: Google Company Name: Google Inc. Traded As: NASDAQ:GOOG; NASDAQ: GOOGL Industry: Internet, Computer Software, Telecom Equipment Founded on: September 4, 1998 Founders: Larry Page, Sergey Brin Headquarters: Mountain View, California, USA Area Served: Worlwide Revenue: $59.825 billion (2013) Net Income: $12.92billion (2013) Employees: 40, 829 Of the thousands of stocks one can invest in, there is only a handful that you can rely on. Google is one of those companies. Introduction Google is an American Multinational Corporation founded by Larry Page and Sergey Brin. Google has a wide range of products and services including search engines, software, advertising and cloud computing. The company gets most of its profits from a service called ‘ADWords’ which is an online advertising service that places ads on search queries. Google’s total advertising revenues amount upto $42.5 billion which is a significant chunk of the total revenues. Google was initially set up as a private company in in September 1998 and later it went public in August 2004. Even though the company went public and the founder’s only own 14% of the company now however they still control 56% of the stockholder voting power through super voting stocks. Google has grown rapidly since it has been incorporated. Google initially just offered its flagship search engine however a series of mergers and acquisitions...
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...Kelsey Dobbins Case Study 3 1. Google’s business model can be broken down into eight parts. Within this question, I will go over what each part is and explain how it fits into the business model. Part 1 is Google’s “key partners”. This can include supplier, distributors, original equipment manufactures, as well as the Open Handset Alliance. Part 2 is “key resources”. A lot of time at Google is spent maintaining and improving the IT infrastructures and products and services. This is also where they build new products and update the existing ones. Part 3 is “value proposition”. Google strives to make and create value for their customers so that they keep using them in the future. How they do this is they offer products that they know the customer will find beneficial. This includes products such as Google+, targeted ads based on their search history, and Google Chrome. Part 4 is “channels”. These channels provide global support teams and sales and well as a multi product sales force. Part 5 is the “customer relationship”. Some examples are providing automation and having dedicated sales to large customers. Part 6 is “customer segments”. Customer segments can be divided into three additional parts: users, advertisers, and Google Network Members. Part 7 is “cost structure”. Primary costs for Google include, marketing, R&D cost, IT infrastructure, and people. The last part is the most recent addition to Google’s business model. That part is “revenue streams”. Google get 96%...
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...provide many advantages. Be that as it may, these benefits come at a fundamentally higher cost structure. Are these costs justified, despite all the trouble? How does giving quality to the representative to give worth to the firm and the client? Can representative value be supported amid recessionary times? Keywords: Google, Human Resources, Values Google Google, an organization, established before less than twenty years by two Californian college understudies in a carport, has turned into a multinational mixed media stone monument. At first, a web-based web index supported by promoting income it has gained a 65% piece of the pie, utilizes 55,000 specialists and has resources of $70billion. The organization's improvement has been exponential, and its authors now own such significant stakes in it that they can stand to pay themselves yearly pay rates of $1. The organization's effect on the availability of learning and considerably in the world economy and society is the thing that makes it unique and seemingly matches the consolidated impact of the East India Company, the Henry Ford Motor Corporation, Lloyds of London, and the fabulous foundations which have molded the present day time. Google has not just changed the way we work, act and think, in any case, as indicated by some recognized natural chemists, its effect on the training of the e-educated, advanced era, will unavoidably impact the improvement of the human cerebrum. On the off chance that 10,000 hours of use make an...
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...To understand Google’s strategy lets delve deep into the years since 1998 and look into the way google evolved from an innovative search engine to a way of life. Google started initially with just Search, offering ways to find answers to user’s questions. This was during the period from 1998 to 2001. In 2001 google added tabs to offer users ways to search for other things online, including images. The tabs stayed on and “briefly crossed over Google’s Gmail and Calendar” to offer useful links atop those web apps. Starting with 2007, Google added a navigation bar atop Google.com, which included links to search items and Google apps. The navigation bar morphed into the Google menu in 2011, which offered a slicker, redesigned user interface ready to take users to their desired Google application and featuring a prominent placement for Google+. Starting with 2012, Google brought a major new element to search, the Google Now virtual assistant that debuted on Android and expanded on iOS and the desktop to deliver even more personal search results to users. Google has further refined Google.com in the following years, by offering a minimal navigation bar that doesn’t “steal” the user’s attention. The bar however still offers access to apps and Google’s Google+ social network. Google also added voice-based search support to Google.com, as well as quick access to favorite sites. Helping people get around online is still Google’s main product and everything else it does is somehow...
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...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
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...400 (2010)[5] | Subsidiaries | YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob | Website | Google.com | Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024.[11] The company's stated mission from the outset was "to organize the world's information...
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...External Analysis of Google Inc. External Environment Global Internet search is applicable to most cultures all over the world freeing Google from geographic dependence. In fact, the company now has 20 offices in the U.S. and international locations in over 30 countries working on research, sales, and marketing. Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products, like Gmail, Docs, and Sites. Google’s web applications are now bundled into the operating system on low-cost Linux-based computers. Demographics Google is well positioned in demographics because it has a relatively young user base. This means that it will be less affected as the Baby Boomers age in comparison to other companies that depend on the 50 to 60 year-old demographic group. Internet search is also not a gender-specific issue, and would not be hurt by changes in the ratio of female to males. The company will however benefit when some traditional and paternalistic societies begin using the internet more frequently. Technology Technology is obviously always improving and Google has taken specific measures to make sure it does not fall behind. Google can use commodity computer parts (cheap...
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...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
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...1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT Analysis: Strengths: • Google – Already number one search engine has established a brand name, in which its users trust. It’s dependable, reliable and fast. • Google needs very little end user marketing as the name itself is getting word by mouth publicity. • Google has a simple interface and it gives comprehensive results without confusing its users. • Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. • Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. • By 2003, Google has already powered over 75% of the 300 million searches conducted daily in the U.S. and 300 million plus outside the U.S. • Google provides an interface to 88 languages to make it comfortable to search for its users in different countries. • Google uses state of the art search technology to index...
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...to look for the company’s that command respect amongst the public, while also gaining the collective approval of their employees. Outside of a fancy definition, we feel that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search based advertising service. They also launched a context-based service AdSense in 2002. Up until 2004 the company had stayed private and it was later that year that they went public. Google has made various investments throughout the years starting in 2005...
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