...International Journal of Academic Research and Reflection Vol. 2, No. 2, 2014 INTEGRATING STRATEGIES OF ENTREPRENEURSHIP-GOURMET PAKISTAN: CASE STUDY FROM PAKISTAN Dr. Fareeha Zafar University of derby, England & GCU, Lahore, Pakistan Email: dr.f.zafar@gcu.edu.pk Shakeel Ahmad, Muhammad Ali Zafar & Sara Sheikh Ms- Management, Institute of Business & Management, UET, Lahore, Pakistan Corresponding Author Email: alizafar123@hotmail.com ABSTRACT This paper aims to get to know how integrating strategies boost up entrepreneurship. The study has shown that the dynamics of prevailing market structure, Applying creativity to develop innovation, culture, entrepreneurial leadership, economic transition, networking structures its stages and management resources are key integrating strategies for entrepreneurship. Moreover, capital and tax polices play a vital role in boosting up entrepreneurship. Study of Gourmet Pakistan gives strong support that mentioned strategies boost up the entrepreneurial process. The research methodology used in this paper is face to face interview, financial reports & official website of Gourmet Pakistan. Keywords: Innovation, Entrepreneurial Leadership, Networking, Technology. INTRODUCTION The term entrepreneurship cover a broad range of activities and processes, including innovation and creation of an organization, creation of new visions exploration of opportunities and risk taking asserts the essence of entrepreneurship is innovation...
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...History and introduction In the area of Ich-chra Lahore, gourmet took start with a small shop. Gourmet was founded by Mr. Nawaz Chatha in 1987 before that, Mr. Nawaz Chatha was an employee of the Shezan bakers at the post of Manager. Based on his experience, he decided to start his own business separately because he was expert dealer, a technical supporter and maintained check-in balance of every branch. Mr. Nawaz Chatha started his business from one unit in Muslim Town with bakers. When he saw that the business was earning good profit then he decided to introduce new product i.e. Sweet and start selling as a complimentary line. And after sweets, the company introduced milk and then Ice-cream Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants, dairy products, beverages and catering business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products, company has invested a huge amount of capital in placing state of the art technology to meet the demands of the customers. Gourmet owns two big factories in the area of “cot lukh pat.” where on automatic plants, Sweets are made. The milk products are processed under the scientific methods and supplied fresh from our huge factory at Sundar. Gourmet beverage plant at Sundar, is counted among World’s latest plants for beverages...
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...Business Portfolio of Gourmet: Portfolio Analysis (B.C.G. Matrix): [pic] Star: Gourmet bread and other bakery Products come under star as they have a high relative market share and high growth rate. They are in maturity stage of its product life cycle. Cash Cow: Gourmet Cola, Gourmet Water, Sweets and Dairy Products are Cash cow products for Gourmet as they have a low market Growth rate and a high relative market share. Question Mark: Gourmet new products like Dry Milk and the same for Tea as well come under Question mark. Or any other new product that Gourmet offers or is planning to offer will come in question mark category. Dogs: Gourmet Pulpy Orange Juice, Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products. Marketing Mix of Gourmet: Product: Products of Gourmet show attributes like quality, features & design. Gourmet designs begins with the deep understanding of customer needs when Gourmet develops its new product it is always based on customer perception and needs Price: Gourmet keeps low prices according to customer strategy in order to attract a large number of customers. Gourmet uses value based pricing when setting prices which is based on the perception of value. Place: Being accessible to customers increases the value for customers. Gourmet is a market leader as “Gourmet Foods”. Its growing...
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...ehsan Sidra Ashraf Ali Ahmad Bilal Ahmad gourmet 1. Background In the area of Ich’chra, Lahore, GOURMET took start with a small shop Gourmet Means : “A person like having good and quality food” Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of GOURMET, started his journey with the unique concept of hygienic and healthy food The word gourmet is from the French term, defined as "refined anduncontrolled love of good food". Gourmet is an industry classification for high-quality premium foods in the United States. Gourmet may describe a class of restaurant, cuisine, meal or ingredient of high quality, of special presentation, orhigh sophistication. Gourmet food is characterized by high quality, accuratepreparation, and artistic presentation. This name “gourmet” was suggested by hisdaughter who is living in America.“Gourmet Bakers and Sweets” is the largest food retail chain of Lahore. It is basedin Lahore, the second largest city of Pakistan known for its traditional foods andpassion for eating. It was started with a single outlet in Ichra in 1987 by Mr.Muhammad Nawaz Chathha , in the begging they did not get good response which resulted in shut down. He again started in 1992 at different place at Muslimtown, and Gourmet did not look back since then. Now with its 5 production units,2 restaurants and 88 sales outlets, gourmet outreaches to a huge population fortheir food needs. Mr. Chathha the founder of Gourmet stared his business with 20million rupees...
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...this industry. The topic under consideration is Gourmet Sweets and Bakers. The main idea of this report is to highlight current strategic plan of the bakery. Later part of this discussion aims at flaws and recommendations for amendments in strategies. Gourmet is a French word meaning ‘refined and manifest affection for good food’ Gourmet Bakers and Sweets” is the largest food retail chain of Lahore. It is one of the renowned bakeries and confectioner shops. Foundations of bakery are in Lahore. Lahore is the second largest city of Pakistan famous for traditional foods and enthusiasm for eating. Mr.Muhammad Nawaz Chathha laid the foundation of the business with a single outlet in Ichra in 1987. Initially the venture didn’t get a positive response and shut down. He started over again in 1992 in Muslim Town. He is the managing director of company and maintaining it with glorious colors. Presently,2 beverages production plants and 100 stores are operational in Lahore.10 stores and 1 beverages production plant is functioning in Faisalabad. Vision: “We are a bakery company with one goal in mind to meet the needs of our customers we focus on our customers as our clients.” Mission Statement: “To provide delicious, wholesome baked foods without sacrificing health and well-being.” Gourmet manufactures and supplies an ample variety of bakery items; sweets and dairy products. To precisely mention,some of the products offered by gourmet are: Sweets section mainly includes Gulab Jaaman...
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...Chocolicious 20 Detailed documentation of new venture of Bakery stop 21 Marketing of Chocolicious 21 Ethical responsibilities 22 Social responsibilities 22 Health and safety responsibilities 22 Bibliography 23 ACKNOWLEDGEMENT I want to thank Mr.Richard and East End College who has supported me in my work and always guided me in any problem. Without this support I would not have been able to do my assignment. The company which I have selected is BAKERY STOP Introduction to Bakery stop Bakery stop started its operations as a bakery and confectioner shop in 1990 in Lahore. The products include bakery items, mithai, dairy products, beverages, traditional halwas and premium bakery items/beverages etc. This chain of bakers has around 60 outlets nearly all in Lahore selling bakery/confectionary items. Vision “We are a bakery company with one goal in mind to meet the needs of our customers we focus on our customers...
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...Management Research Project 2011 Marketing Plan For FSK FOODS Prepared For: FSK Foods & Faculty of Life Sciences Business Management (FLSBM) University of Veterinary & Animal Sciences, Lahore (UVAS) Prepared By: Muhammad ShoaibManzoor(Group Leader) M Shahjhan Taseer M Wasim Ahmad Naila Rahat Momina Jameel MBA (Morning) Semester VI Department of Economics and Business Management UVAS Lahore 2009-2011 We would like to Dedicate This effort to our Respectable PARENTS And Lecturers ACKNOWLEDGEMENT All the praise to Almighty Allah, Ruler of the Day of Judgment, Creator of beautiful world. He Who created everything from nothing. He Whose praise has no bounds. Secondly, praise worthy is the Hazrat Muhammad (S.A.W.W). My whole life will be sacrificed upon him, who remains a torch of knowledge in darkness for tiding over the difficulties. We are very thankful to the following personalities for their kind guidance and help in completing this project: * MrAttique-ur-Rehman (Supervisor): who provided us right & in time directions, helped us on each step in this project. * Mr.M Bilal Malik (Client): who provided us his kind guidance and required resources to fulfill this project. * We would like to thank the people in market who provided us required information. We would like to thank all people who helped us in this project, especially our Parents, Class Fellows and whole Faculty, whom unlimited efforts are there...
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...DECLARATION I hereby declare that I have submitted an original piece of work. The secondary research work has been properly cited and acknowledged. Zoya Ishaq June 25, 2011 ____________ _____________ _________________ Name of student Date Signature DEDICATION I dedicate this report to my grandfather Malik Anwar-ul-Haq who passed away on October 6, 2010. He was my source of encouragement, motivation and inspiration. He was a best friend, a companion, a teacher, a father and a man with a dignified character and an impressive personality. Bareabu, this is for you to thank you for all your effort, time, love and support in making me who I am today and to tell you that you will always be remembered. ACKNOWLEDGEMENT First and foremost, I am extremely grateful to Allah Almighty for showering His blessings on me continuously and helping me at every stage of life and providing me with the ability to complete this report successfully. I would like to thank my parents for their trust and belief in me always. They make me who I am today with their unconditional love. My humble gratitude and word of appreciation is also for Ms Saira Farooqi, Head of the BBA Department at Kinnaird, and Ms Manal Talat for providing me with the courage to make a name as a student of BBA for 4 years. They have been a motherly figure...
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...DAIRY REPORTS DAIRY DEVELOPMENT IN PAKISTAN DAIRY REPORTS DAIRY DEVELOPMENT IN PAKISTAN Umm e Zia, T. Mahmood and M.R. Ali FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2011 Author Umm e Zia is the Managing Director of Cynosure Consultants in Islamabad. She has supported international donors and governments in undertaking rural development and agriculture value chain projects in over ten countries. T. Mahmood is a dairy consultant based in Lahore, Pakistan. He also serves as a visiting faculty member at the University of Veterinary and Animal Sciences. Muhammad Raza Ali is Senior Research Associate at Cynosure Consultants. Recommended Citation FAO. 2011. Dairy development in Pakistan, by Umm e Zia, T. Mahmood and M.R. Ali. Rome. Keywords Production systems, Dairy value chain, Dairy institutions, Product safety, Livelihoods, Employment The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO in preference to others of a similar nature that are...
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...Pre-Feasibility Study DAIRY FARM (25 Animals) Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road, Lahore Tel 111 111 456, Fax 6304926-7 Website www.smeda.org.pk Helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE SINDH NWFP 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk 8 th Floor, LDA Plaza, Lahore, Tel: (042) 111-111-456 Fax: (042)6304926-7 helpdesk@smeda.org.pk October, 2008 Pre-Feasibility Study Dairy Farm (25 Animals) 1 INTRODUCTION TO SMEDA..........................................................................................................4 2 PURPOSE OF THE DOCUMENT.....................................................................................................4 3 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR INVESTMENT ..........................5 3.1 3.2 3.3 3.4 STRENGTHS ................................................................................................................................5 WEAKNESSES..................................................................
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...Pre-Feasibility Study DAIRY FARM (25 Animals) Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road, Lahore Tel 111 111 456, Fax 6304926-7 Website www.smeda.org.pk Helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE SINDH NWFP 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE PUNJAB REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk 8 th Floor, LDA Plaza, Lahore, Tel: (042) 111-111-456 Fax: (042)6304926-7 helpdesk@smeda.org.pk October, 2008 Pre-Feasibility Study Dairy Farm (25 Animals) 1 INTRODUCTION TO SMEDA..........................................................................................................4 2 PURPOSE OF THE DOCUMENT.....................................................................................................4 3 CRUCIAL FACTORS & STEPS IN DECISION MAKING FOR INVESTMENT ..........................5 3.1 3.2 3.3 3.4 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. 5.1 5.2 6.1 6.2 6.3 STRENGTHS ................................................................................................................................5 WEAKNESSES...........
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...BUSINESS PLAN SUBMITTED TO: Ms.Amina Sadaf BBA 6C BUSINESS PLAN TEAM MEMBERS ROLES GROUP LEADER Amna Shah……Compilation, roles and responsibilities of owners, introduction, executive summary, industry analysis, description of venture and confidentiality report. ASSOCIATES Anum Rafique……Logo, production plan, questionnaires and proof reading Mariam Raheem…..Table of contents, formatting, operational plan, questionnaires and proof reading Sabeen Iqbal……….Marketing plan and questionnaires FOLLOWERS Farooq Saleem…… Financial plan, questionnaires Raja Yasir………..Organizational plan and printing Sehrish Mirza…….Assessment of risk and questionnaires CONFIDENTIALITY REPORT To Madam, This report is confidential and is property of the co-owners whose names are listed below. It is intended only for the only use by the person to whom it is submitted too, and any reproduction or divulgence of any of its contents without the prior written consent of the owners/ company is strictly prohibited. Signature of Co-owners: Ms.Amina Sadaf signature ……………… Amna Shah Anum Rafique Farooq Saleem Raja Yasir Mariam Raheem Sabeen Iqbal Sehrish Mirza Contents TEAM MEMBERS ROLES 2 GROUP LEADER 2 ASSOCIATES 2 FOLLOWERS 2 CONFIDENTIALITY REPORT 3 ...
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...NAME: ZANNATUL FERDOUS COURSE: G C E APPLIED BUSINESS UNIT TITLE: INTERNATIONAL DIMENSIONS OF BUSINESS UNIT NUMBER: 12 INTERNATIONAL DIMENSIONS OF: COSTA COFFEE COFFEE AROMA * Acknowledgement | 3 | * Summary | 4 | * 12.1- Investigation of two businesses with international and European presence * Name of the organisation * Operating Profit * Main Activities * Legal Format * Type of Business * Target Market * Industry * Business Sector * Product Range * Aims and Objectives * Type of Competition * Similarities and Differences Between the Businesses * Why businesses become international * How businesses meet their aims and objectives by being international | 5 | * 12.2- Research and Analysis of the Factors for Business having an International presence * Strategic Objectives * Theory of Comparative Advantage * Impact on host country when business is setting up and trading * Incentives by host country to business * Impact of business activities on competitors, customers, suppliers and business itself * Effectiveness of international business | 26 | * 12.3- Explore the dynamics of international organizations on one chosen business in a globally competitive environment * How EU and WTO affect the international business * Benefits of membership * Limitations of membership | 30 | * 12.4- Examine and evaluate the growth and influence of multi-national...
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...Finance Course: Health Care Finance Readings MBAHC−4 California College for Health Sciences MBA Health Care Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−55313−1 Text: Advanced Financial Accounting, Sixth Edition Baker−Lembke−King Harvard Business School Accounting Cases Corporate Finance, Seventh Edition Ross−Westerfield−Jaffe Harvard Business Review General Management Articles Harvard Business School Finance Cases This book was printed on recycled paper. Finance http://www.mhhe.com/primis/online/ Copyright ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw−Hill Primis text may include materials submitted to McGraw−Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 FINAGEN ISBN: 0−390−55313−1 Finance Contents Ross−Westerfield−Jaffe • Corporate Finance, Seventh Edition I. Overview 1 1 20 34 34 69 97 129 151 151 192 192 214 214 248 1. Introduction to Corporate Finance 2. Accounting Statements and Cash Flow II. Value and Capital Budgeting 4. Net Present Value 5. How to Value Bonds and Stocks 7. Net Present Value and...
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...Management Report 2008 © 2009, Nestlé S.A., Cham and Vevey (Switzerland) The Management Report contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. The World’s leading Nutrition, Health and Wellness Company Photography Nicole Bachmann, Gaëtan Bally/Keystone, Nathan Beck, Patrick Brown/Panos Pictures, Markus Bühler-Rasom, Goh Seng Chong/Keystone, Douglas Engle/Panos Pictures, Sam Faulkner/NB Pictures, Jonathan Fong, Peter Ginter, Georgina Goodwin, Marcel Grubenmann, Alain Herzog/EPFL, Harmen Hoogland/Nestec, Wollodja Jentsch, Marc Latzel, George Osodi/Panos Pictures, Philippe Prêtre/APG Image, Sergio Santorio, Qilai Shen/Panos Pictures, Christian Vogt, Cédric Widmer Printing Entreprise d’arts graphiques Jean Genoud SA (Switzerland) Paper This report is printed on Consort Royal, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC) Management Report 2008 Letter to our shareholders Board of Directors of Nestlé S.A. Executive Board of Nestlé S.A. Corporate Governance and...
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