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Gov Ap

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1. Starting with the JFK v. Nixon debate in 1960, the first televised debate, and many factors dealing with the selection of each candidate has changed. One of the things that this debate made most evident was the physical appearance of the candidate, because for the first time the public could see the expressions of each candidate and this affected the outcome. Nixon was sweating and looked flustered during this event while Kennedy was calm and had his thoughts collected. Another factor that has changed due to the advancement in media is the political content. Commercials are broadcasted during election times by each party bashing the other party to boost themselves in the eyes of the public. This was unsought of prior to the 1960’s. A third thing is the growth of social media and internet that is affecting these parties and candidates because the public is so quick to agree or believe anything they see on facebook or twitter and don’t put in the effort the find the actual facts and this can sway decisions when it comes to voting day. 2. With changes to the formal presidential election since the mid 1960’s, the overall process will become more democratic. Throughout the primaries, the people will have a greater say in who gets elected to represent the party in the election. Also, this has caused campaigns to be longer and more involved which in return involves the people more again. Finally, there is more light shown on third parties that represent minority groups and this has an effect on the outcome of voting because votes are then in turn taken away from the bigger parties’ candidates.

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