...Rhetorical Analysis: “The Challenger Address” The rhetorical situation refers to “a situation in which people’s understanding can be changed through messages.” (Zarefsky, 12). The rhetorical situation analysis consists of four elements: audience, occasion, speaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech “The Challenger Address” delivered by the 40th president of the United States, Ronald Reagan. Americans had high expectations of the space programs which intended to provide the United States a great sense of achievement. The significance of the space program lies in essence in which symbolized American glory in science and technology. (Lambright) Therefore, the audience of Reagan’s speech was American public; those who had experienced the tragic national loss of seven American astronauts resulted from the failure of space regime. Evidence of Reagan constantly involving American citizens prevail throughout the speech. He specifically engaged the audience by employing words such as “we,” “us,” “schoolchildren of America,” giving the audience a sense of involvement in the national matter. Reagan also acknowledged pain of the families of the seven astronauts. He showed his understanding of pain of families by saying “we feel the loss, and we are thinking about you so very much,” “your loved ones,” which was an attempt to console them by implicitly suggesting that the families are the primary...
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...vision of the country (United States) and to set forth their goals for the nation. With that being said, this paper will use the strategy of genre analysis to critique to examine Barack Obama’s second Inaugural Address and John F. Kennedy’s inaugural speech. Genre analysis is a type of rhetorical analysis that examines speeches based on the artifacts or commonalities that contain. The artifacts of speech are created by the rhetor as a response to a specific exigency. So as Bitzer’s essay, The Rhetorical Situation, saw it, in order for a text to be rhetorical, it must come in response to a rhetorical situation. Furthermore a rhetorical situation has three characteristics, an audience, an existence of constraints, and as mentioned above, an exigency. One manner, in which we can analyze an artifact, is through...
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...Speech On September 23, 1952 Richard Milhous Nixon sat down to address the largest television audience ever amassed by a politician this was no ordinary political speech. Nixon’s future in politics was on the line. In one speech Nixon had the daunting task of not only clearing his name of the allegation that he had received illegal campaign funds, but he also had to present himself as a viable asset to the Republican ticket. Nixon bared his heart to the American people, and in turn was applauded for his honesty and good character. Nixon’s speech was met with nearly unanimous acceptance and praise. But, audience acceptance alone is not what makes a speech unforgettable or worth writing about. Good speech analysis involves evaluating the speaker, audience and environment surrounding a speech. Before Nixon’s speech can be analyzed there must be a clear understanding of the events leading up to his speech. After only six years in politics as the California state Governor, Richard Nixon was chosen by Dwight Eisenhower as his running-mate in the Presidential election. Being only 39-years old and having relatively no political experience it was an honor for Nixon to be chosen. The main issues being debated by the presidential and vice-presidential hopefuls were the Korean War, communism and corruption. Nixon focused most heavily on addressing the issue of communism because of his contributions in exposing democratic politician...
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...Student’s Name: Eric Elias Kiruja Instructor: Professor Kirui Course: English literature Date: 15th May, 2004 Rhetoric strategy in Artistic Writing Pathos, logos, and ethos is clearly a tool and an instrument of writing that appeal to the seat of emotion, reason and ethnic. The strategy pays dividends to the extent that it calls to these three aspects of life to address issues. Scholars and majority writers in their scholarly and oratorical works have relied so much on the use of the rhetorical style of writing to construct pathos logos and ethos. “Letter from Birmingham Jail," by Martin Luther King Jr (Francisco, 23) is a profound example of this style at play. The three ideologies independently can survive any intellectual argument; they don’t have to work in tandem. This paper seeks to decipher the effect of using the rhetorical strategy to address racial injustice, and diverse religious ideology. Martin Luther employs the use of pathos and logos to create such a strong emotional appeal. To some extent, all human beings are caught in the inescapable network of mutuality. Martin Luther contends that whatever affects one person directly affect another indirectly. Martin Luther King Jr. in a sense achieves a deep sense of pathos by appealing to the logos. The emotional stylistic appeals clearly put the issues on steroids by drawing from particular aspects that cut across geographical location. The racial injustice is a threat...
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...equivalent, as listed in the College calendar. ! Courses for which this Course is a Prerequisite: In combination with another 1100-level English, with any CRWR course, or with English 1200, this course is a prerequisite for any 2300level English course. ! A Note on Hybrid Learning: ! ! You are enrolled in a hybrid section of ENGL 1130. Only 50% of your instructional time is delivered in class, with the remaining 50% delivered online. This means that you are expected to spend an average of 2 hours per week on the assigned Online Learning Modules. This time is over and above any time spent on readings and assignments. Hybrid learning is not for everyone. If you are not self-motivated and not able to keep yourself on track without a great deal of guidance, or if you do not feel comfortable using Blackboard or sending and receiving email attachments, then you should strongly consider taking a different section of this course. I will assume basic internet/online/computer competency. Technical difficulties should not prevent you from completing your work. We know technology is not always reliable; complete your assignments early to avoid being hampered by last minute glitches. ! Instructional Objectives: ! This course is designed to introduce students to the process and practices of academic writing. Through lectures, readings, and other activities in and outside of the classroom, students will become acquainted with academic argument...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...Advanced Placement English Language and Composition Advanced Placement English III First Six Weeks – Introductory Activities: ▪ Class rules, expectations, procedures ▪ Students review patterns of writing, which they will imitate throughout the course: reflection, narration and description, critical analysis, comparison and contrast, problem and solution, and persuasion and argument. ▪ Students review annotation acronyms, how to do a close reading, literary elements and rhetorical devices. Students also review the SOAPSTONE (subject, occasion, audience, purpose, speaker, tone, organization, narrative style and evidence) strategy for use in analyzing prose and visual texts along with three of the five cannons of rhetoric: invention, arrangement and style. ▪ Students learn the format of the AP test, essay rubric and essay structure. ▪ Students take a full-length AP test for comparison purposes in the spring. Reading: The Scarlet Letter – Nathaniel Hawthorne Writing: Answer the following question in one paragraph. Use quotes from the novel as evidence. Some readers believe that the elaborate decoration that Hester embroiders on the scarlet letter indicates her rejection of the community’s view of her act. Do you agree or disagree? Explain your position using evidence from the text. (test grade) Writing: Write a well-developed essay addressing the following prompt. Document all sources using MLA citation. Compare Hester to a modern...
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...understanding how information is context dependent and audience specific. Students must engage with a variety of ideas and learn how to synthesize those in college level essays. Core Objectives • Critical Thinking Skills: To include creative thinking, innovation, inquiry, and analysis, evaluation and synthesis of information • Communication Skills: To include effective development and expression of ideas through written, oral, and visual communication • Teamwork: To include the ability to consider different points of view and to work effectively with others to support a shared purpose or goal • Personal Responsibility: To include the ability to connect choices, actions and consequences to ethical decision-making ENGL 1301 Expected Learning Outcomes. By the end of ENGL 1301, you should be able to demonstrate the following: Rhetorical Knowledge • Use knowledge of the rhetorical situation—author, audience, exigence, constraints—to analyze and construct texts • Compose texts in a variety of genres, expanding your repertoire beyond predictable forms • Adjust voice, tone, diction, syntax, level of formality, and structure to meet the demands of different rhetorical situations Critical Reading, Thinking, and Writing • Use writing, reading, and discussion for inquiry,...
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...impoverished. The first important part of the early exposition is the scenes showing Balboa at work, as a loan shark for a larger operation. This job requires Balboa to confront and physically assault debted customers if unable to make their respective payment. This lays the groundwork for the journey of achieving the “American Dream”. Balboa working such a low-end, odd job just to make ends meet symbolizes the working class, more specifically the lower class. This gives insight to the struggles these people face everyday, not only through Balboa’s work as a loan shark, but the dock worker in a dirty environment who is unable to pay his loan in the same scene. Many signs throughout the early exposition align with the reasoning within the rhetorical framework. For example, Rocky attempts to go to the boxing gym but because of his lack of success and low amount of money, Mick gives Rocky’s locker to...
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...The New Great Generation Writers Joel Stein and Josh Sanburn make some particular and rhetorical choices in their portrayals of Millennials in their article posted in TIME magazine, “The New Greatest Generation”. The assessments they make are broad in their descriptions about the generation known as the Millennials: They’re narcissistic, They’re lazy, They’re entitled, They’re selfish, and even a bit delusional. Those are not just unfounded negative stereotypes about 80 million Americans born roughly between 1980 and 2000 (Stein and Sanbrun 3). The authors analyze a decade of sociological research. In this article, they examine the overwhelming negative data about Millennials and argue that rather than being inherently self-centered or overconfident, Millennials are just adapting quickly to a world undergoing rapid technological change. In this article they use a factual tone. The authors effectively use the rhetorical strategies of ethos, pathos, and logos to convince a mainstream audience that Millennials are adapting quickly through expert testimony and scientific data. While interviewing psychology professors, and english professors, the authors use a Journalistic approach as they employ a logos appeal for their article “The New Greatest Generation,” meanwhile convincing the mainstream audience that Millennials are adapting quickly to their ever evolving with technology and social media driven world. A psychology professor at California State University at Dominquez hills...
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...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
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...company, the product of his creative genius, had been forced to submit to public accountability. It had a pressing need to raise preferred equity finance for a major expansion during a period of market uncertainty, war, and reported losses. This paper conducts a “close reading” of the “Letter to Stockholders” in Walt Disney Productions’ 1940 annual report, the first such letter signed by Walt Disney. The letter’s rhetorical features, including metaphor and ideology, are examined in the context of the times. What is revealed is an accountability document skillfully crafted with the exigencies faced by Disney’s company firmly in mind. The letter offers suggestive insight to the world as Disney made sense of it. The paper contributes to understanding the use of rhetoric by top management in activities related to aspects of financial accountability and reporting. It also helps to understand better a significant public persona of the 20th century, Walt Disnev. Acknowledgment The authors wish to acknowledge the helpful comments of the reviewers. SCOPE AND OBJECTIVES Analysis of annual reports, including letters by CEOs to stockholders, has a long history in management and accounting literatures. Discourse by CEOs is important not only because of the power that corporate leaders wield in their own organizations, but also because of their political and cultural influence generally. Since such discourse may be viewed as a form of sense making [Weick, 1995], its study also has value because...
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...“FUNCTIONAL ANALYSIS of DOVE CAMPAIGN FOR REAL BEAUTY” E303 Project Report Submitted in Partial Fulfillment of the Requirements of UNITED KINGDOM OPEN UNIVERSITY/ ARAB OPEN UNIVERSITY for the Degree of BACHELOR of ENGLISH LANGUAGE AND LITERATURE to DR HAYAT AL-KHATIB ENGLISH LANGUAGE AND LITERATURE PROGRAMME COORDINATOR By Grace Abou Zeid ARAB OPEN UNIVERSITY LEBANON 2010 Functional Analysis of “Dove Campaign for Real Beauty” 1 DECLARATION I hereby declare that the project work entitled “FUNCTIONAL ANALYSIS of DOVE CAMPAIGN for REAL BEAUTY” submitted to the ARAB OPEN UNIVERSITY, is a record of an original work done by me under the guidance of Mrs. Ph.D. HAYAT AL-KHATIB, Head PG Dept Of English Language & Literature, ARAB OPEN UNIVERSITY - LEBANON, and this project work is submitted in the partial fulfillment of the requirements for the award of the degree of Bachelor of English Language & Literature. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma. GRACE ABOU ZEID Functional Analysis of “Dove Campaign for Real Beauty” 2 ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks go to DR. HAYAT AL-KHATIB, my SUPERVISOR, for guiding and correcting various documents of mine with attention and care. I also express thanks to the DIRECTOR of ARAB OPEN UNIVERSITY...
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... 1. Listening is the No. 1 Rule Contrary to what some seem to believe, the most important aspect of effective communication isn’t talking, it’s listening. A great amount of miscommunication could be avoided if business owners took the time to communicate effectively, first by listening to the needs of their clients and prospects. Remember, your clients may not need you, but you definitely need your clients or you’re going to be out of business. 2. Clarity is Key What may be second nature to you may seem like a foreign concept to some people. When in doubt, leave out the jargon. However, if a client shows interest in understanding the small details, offer the acronym after you’ve explained what it means. The goal here is to be sure your clients understand what you’re specifically discussing. 3. A Message with Confidence Confidence is an essential role in being able to come across as a master of effective communication. If you demonstrate that you aren’t confident in your abilities, people will instinctively think that you lack experience and are bluffing your way. This may result in: A) the client tries to talk you down from your initial quote; B) the client doesn’t hire you at all; C) the client hires you at your original rate but isn’t confident that you can complete the task to his expectations. 4. When You Can’t See Eye-to-Eye It happens - your personality sometimes clashes with that of a client’s. Does this mean you need to immediately end the business...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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