...The Great Italian Food Company (GIFC) is a family owned business. For the restaurant business to survive, it must give attention in providing high quality products and service, perform corporate social responsibility and integrity. The GIFC managers have understood that for the restaurant business to succeed, in the long run, must focus on integrity in relationships with customers, employees and business partners. The GIFC is an authentic Italian restaurant, so opening up other ethnic restaurants should not be done as other stakeholders may portray this step as loss in faith in their own food and restaurant and new venture into other ethnic foods could prove disastrous as they have no idea about other ethnic foods. If they have to choose a strategy they should choose a differentiation approach (Porters four competitive strategies). The differentiation strategy is to offer product or services that are of unique and superior value compared to those of competitors and to target a wider market segment. (Kinicki & Williams) With many other Italian restaurants in the greater St. Louis area and in the country, how can they differentiate themselves from the rest? Before expanding their business, first they have to do a SWOT analysis (Strength, weakness, opportunity and threat). This is important because careful scanning of an organization’s internal and external environments may detect early sign of opportunity and threat that may influence the firm’s long term plans. (Kinicki &...
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...Strategic Planning Case: The Great Italian Food Company (GIFC) The Great Italian Food Company is well respected four restaurant family-owned business that is looking to expand its locations while making a profit. GIFC wants to be the top Italian food company in the industry, in order to achieve this, they have great manufactured foods, first-rate promotion and distribution, and while providing outstanding customer service. The first step in achieving company goals is to determine the vision and mission statements. The mission statement will state the purpose of the company. While the vision statement with provide a perspective on where GIFC plans to be in the future (Brasfield, 140). Additionally, all board members must agree with the direction of the vision/mission statements. GIFC board members should establish goals for where they company to be in the coming years. Next, a Competitor Analysis should be conducted to gain an understanding on how other competitors are faring in the industry. In turn, this will allow GIFC to see how their products match up against the larger competitors like Olive Garden, Carrabbas, and Macaroni Grill. If the Competitor Analysis yields great dividends for the company, GIFC should consider expanding operations and open a location in a larger Midwest City where growth is rampant. The target group should college students and young adults with children. Additionally, GIFC must examine internal strengths and weaknesses within the organization...
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...Restaurant Strategic Plan Executive Summary The following pages focus on proving a strategic plan for The Great Italian Food Company. The paper starts with the presentation of the company’s mission and vision. This explanation is intended to introduce readers in the environment of this company. The values of the company are also presented. It is important to identify these values in order to determine the strategic options that the company should address. The paper continues with the Environmental Analysis. This section describes the microenvironment and the macro environment, with the most important components. The internal and external environments are also address. In this case the most important components of the company’s environment are represented by the economic, social, and technological environment, but also the company’s customers, employees, managers, suppliers, owners, the government, and the community. These factors, their importance and characteristics are also addressed. The SWOT Analysis is another important section of the strategic plan. Its importance relies on the identification and discussion of the company’s strengths, weaknesses, but also of the opportunities and threats that the company must take into consideration. The Five Forces Analysis helps understand the industry in which this company develops its activity. Therefore, readers can learn about the competition, power of buyers, power of suppliers, threat of substitutes...
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...fourth generation Italian-American, my ethnic background has greatly influenced my view of food. While daily food choices still show a small persuasion of the Italian culture, it is the holiday season when the true influence is evident. While food is important aspect of any culture, I feel that this is truer of the Italian ethnicity, as it is commonly stereotyped. My great grandparents emigrated from different regions of Italy, primarily Sicily and Naples. Their families found each other in and around East Haven, Connecticut, the fourth most Italian-American community in the United States. As did scores of immigrants, they upheld many of their cultural behaviors while adopting the norms of American society. Food was an integral part of the transition. While food was a great way to connect with people of your own culture and of other cultures as well, the cost of living for many people of the time prevented them from enjoying all of the luxuries that we are now able to afford. “As immigrants from different regions of Italy settled in different regions of the United States and became ‘Italian-Americans,’ they brought with them diverse traditions of foods and recipes that were particularly identified with their regional origins in Italy and yet infused with the characteristics of their new home locale in America.” While my Italian heritage is somewhat evident in my daily food choices, special occasions are a time to truly celebrate in a traditional way and food is an integral...
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...and Olive Branch Italian restaurant prepare their food in different ways. Olive Branch Italian restaurant usually tastes kind of the same unlike Jumbo Chinese restaurant. Jumbo Chinese restaurant food also tastes different from each other. Jumbo Chinese restaurant prepares deep fried food, but Olive Branch Italian restaurant bakes the food. Jumbo Chinese restaurant offers a variety of deep fried menus. For example, chicken sesame, orange chicken, pan-fried noodles, egg rolls, and shrimps. In contrast, Olive Branch Italian restaurant bakes delicious food, such as chicken pasta, seafood pasta, egg plant parmesan, baked ham, and turkey breast clubs. The prices on the menu at Olive Branch Italian restaurant are more expensive in contrast to Jumbo Chinese restaurant. Second, Olive Branch Italian restaurant has a restaurant and bar. However, Jumbo Chinese restaurant has only a restaurant. Olive Branch Italian restaurant serves a variety of drinks, both alcoholic, and non alcoholic. In contrast, Jumbo Chinese restaurant only serves non alcoholic drinks with customer’s order. Jumbo Chinese restaurant and Olive Branch restaurant prepare their vegetables in different way. For example, Jumbo Chinese restaurant usually cook their vegetables while Olive Branch Italian restaurant eat their vegetables in the form of uncooked salad. Third, Jumbo Chinese restaurant and Olive Branch Italian restaurant have similar professional license chefs prepare all kinds of food for both restaurants...
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...Corleone Pasta and Pizza 15 Main Street New Rochelle, NY 10801 The proprietors of this new restaurant plan to take advantage of their market research, which indicates there is a great interest and very little competition in a specific area of New Rochelle for a pasta and pizza restaurant. EXECUTIVE SUMMARY Corleone Pasta and Pizza will be an eat-in, carry-out restaurant, specializing in evening and weekend leisure dining. New Rochelle is a multicultural city with a lot of Italian descendants. The downtown, where Corleone Pasta and Pizza will be located, is a commercial area with lots of businesses, and a great spot to entertain. What makes Corleone Pasta and Pizza different as a business proposition? New restaurant openings are known to be risky. What have we done to neutralize these risks and assure success? First, we have identified and unfulfilled market through some surveys, and marketing study in the area of New Rochelle, and close cities like Pelham, and Larchmont. Our research has demonstrated that 87% of the sample population that we used for our research are very interested in our business proposal. Through this research, we have learned that people are unhappy with the quality of food and service offered by other related businesses, and they would be happy to patronage a good pasta and pizza restaurant with an excellent customer service. The research of the population demographics of this area, also revealed that people tend to go out to eat as frequently as...
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...of my favorite restaurants to dine in. It offers a variety of Italian entrees to choose from and the service is excellent. Carrabba’s is usually my first pick of dining because I love Italian food. During my visit at Carrabba’s, I evaluated my experience and as of no surprise, I was well- satisfied with the warm atmosphere, large portion food, and excellent service. One of the great things about Carrabba’s is the overall atmosphere. Once I started walking toward Carrabba’s, I noticed the stone walls, which gives it a little feeling as if I was in Italy. Also, I noticed that they were plants and trees on the roof of Carrabba’s. I thought it was unique because it is something I don’t see very often. As I walked in I can hear the Italian music playing, which added on to the Italy feeling. The restaurant was loud because of all the conversations being carried throughout the restaurant. But I was still able to hear the music playing and have a conversation with my boyfriend. It also made me comfortable because when I have dinner at home, my family is always loud. Overall, I thought the restaurant was maintained clean and had a great layout. Carrabba’s offers a variety of Italian entrees, in large portions. The menu contains entrees, such as lobster ravioli or chicken parmesan. They offer a wide range of stuffed pasta, spaghettis, seafood, and pizza. Upon arrival, I was served warm bread with their signature Italian spices mixed with olive oil. I started off with an appetizer called...
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...1. Executive Summary Today’s market is very competitive & commercial. In this time a company or a firm mostly emphasize on customers demand. So they tries to serve their best product with best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis. 2.Introduction 2.1 Background of Study: This Term paper has been prepared as a requirement of the Marketing practice program of The course MKT-101 of East west university instructed by Husna Ara mam. Our team is very glad to get the opportunity to accomplish the practical study about Bay...
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...family owned Italian restaurant, located in the China Town area of Washington, DC. We serve every Italian dish on our menu that our customers desire. Majority of our client base are families that live near by that are looking for that great authentic taste, whether it’s for lunch, dinner or even late night (Some items are excluded). We have extended our hours during the busiest nights of the week, Thursday through Sunday for those who are out late having a night on the town. During those nights we offer a specialty meal (at a discounted rate); kind of like an introduction to a dish we are considering putting on the menu to see what types of reviews it will receive from our customers. We strive on being the best Italian restaurant in the area; our slogan is “A taste of Italy in your backyard.” Here is our logo: Café Italian plans to expand by opening multiple restaurants in the most popular areas. Our next plan is to locate a spot in the City of Arlington, VA and taking suggestions for other potential locations. Please visit our site at www.cafeitalia.com and join our fan page for a chance to be a part of our potential franchise. Brand Strategy Cafe Italia cooks every dish from scratch. Nothing we use is store bought, or frozen. All of our ingredients are grown in my parent’s garden in Italy and shipped to us pretty regularly to include our spices. This puts us at an advantage over our competition. We pride ourselves on having a complete Italian menu with desserts...
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...Italian Culture in America John Smith Psych 105 Dr. Diop Spring, 2012 Italian Culture in America America is known to be the country where most people from outside immigrate to, not only bringing their families but also their traditions with them. “According to the 2000 U.S. Census, almost 16 million Italian Americans live in the United States” (Quagliata, 2011, p. 1). Most immigrants that come to America lose their heritage; however, that is not the case for the Italian culture. Not only did Italians incorporate a style of living in America, they also brought their traditions into the country as well. Some of the customs they brought with them include their food, their game of bocce ball, their religion, and their way of greeting one another. Italian Food When thinking of the Italian culture, the first thing that comes to mind is their food. Cinotto (2000) states, “Since food is a cultural artifact, imbued with meanings and values, the cross-cultural consumption of Italian cuisine is a significant marker of the way in which others see and imagine Italy and the Italians” (p. 1). Pasta, parmesan, and cannoli’s are probably the most popular and most known Italian foods. With the way many Americans fell in love with the Italian food, it soon became part of the American culture as well. The Italian immigrants brought over their historical foods and formed new eating habits for the Americans, and most of the Italian food was shaped in Little Italy where the...
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...shopping and learning has achieved great rewards, its 50,000-square-foot Madison Square Park location, is does approximately $85 million in annual revenue. It’s even larger counterpart in Chicago, which opened in late 2013, was on pace to hit $50 million last year (Carr, 2015). Eataly opened its New York store in 2010 with an initial investment of $20 million, by 2012 investors had recouped their initial investment (Collins, 2012). In 2012 Eataly accounted for about a third of Batali & Bastianich Hospitality Group, $250 million annual revenues (Collins, 2015). Eataly opened its first store in 2007, in a highly competitive, low-margin industry, and within seven years it expanded to 27 locations around the world. Eataly specializes in providing its guests with deep culturally rooted experiences related to food consumption. Exhibit 3 shows a constant increase in revenues and profits for Eataly from 635,000 euros in 2009 to 3,370,000 in 2013. Eataly follows a quality imperative strategy by ensuring a great relationship with its suppliers which allows Eataly to provide the best food experience due to top quality products (Bello, 2015). Readiness to pay for variety, customization, customer service, and unique experiences has increased greatly due to the social media epidemic. Eataly capitalizes on this by offering a multi-outlet where guests go to the marketplace for more than just a meal (Edwards, 2015). Eataly is a museum of Italian food that allows guests to taste, smell,...
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...Melaka). Bamboo Lagoon emphasis will be on Italian Asian food. An emphasis on Italian Asian ingredients is based on Bamboo Lagoon dedication to traveller and local people. Additionally, the restaurant is on the water and unique because most uses bamboo. Services Bamboo Lagoon offers a trendy and peace place to have great food in a social environment. Chef has a large repertoire of ethnic ingredients and recipes. Ethnic recipes Italian Asian will be used to provide the customer the memories about the food for the foreigner and for local we can introduce new cuisine for them and vice versa. Bamboo Lagoon also provides the vegetarian menu and for the kids will have the kids meal. Customers Bamboo Lagoon believes that the market can be segmented into four district groups that it aims to target. The first group is the lonely rich which number 100,000 people. The second group that will be targeted is young happy customers which are growing at an annual rate of 35,000 potential customers. The third group is rich hippies who naturally desire ethic cuisine. The last group which is particularly interested the menu’s healthy offerings. 1.1 Objectives * To get the larger income from this restaurant * To introduce the Italian Asian cuisine from foreigner and local * To be a famous restaurant on the world 1.2 Mission Bamboo Lagoon is a great place to eat, combining an intriguing atmosphere with excellent, interesting food that is also very good for the people...
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...shopping and learning has achieved great rewards, as its 50,000-square-foot Madison Square Park location does approximately $85 million in annual revenue. Its even larger counterpart in Chicago, which opened in late 2013, was on pace to hit $50 million last year (Carr, 2015). Eataly opened its New York store in 2010 with an initial investment of $20 million and by 2012, investors had recouped their initial investment (Collins, 2012). In 2012, Eataly accounted for about a third of Batali & Bastianich Hospitality Group’s $250 million annual revenues (Collins, 2015). Eataly opened its first store in 2007, in a highly competitive, low-margin industry, and within seven years it expanded to 27 locations around the world. Eataly specializes in providing its guests with deep, culturally rooted experiences related to food consumption. Exhibit 3 shows a constant increase in revenues and profits for Eataly from 635,000 Euros in 2009 to 3,370,000 in 2013. Eataly follows a quality imperative strategy by ensuring a great relationship with its suppliers, which allows Eataly to provide the best food experience due to top quality products (Bello, 2015). Readiness to pay for variety, customization, customer service, and unique experiences has increased greatly due to the social media epidemic. Eataly capitalizes on this by offering a multiple outlets where guests go to the marketplace for more than just a meal (Edwards, 2015). Eataly is a museum of Italian food that allows guests to taste, smell...
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...of my favorite restaurants to dine in. It offers a variety of Italian entrees to choose from and the service is excellent. Carrabba’s is usually my first pick of dining because I love Italian food. During my visit at Carrabba’s, I evaluated my experience and as of no surprise, I was well- satisfied with the warm atmosphere, large portion food, and excellent service. One of the great things about Carrabba’s is the overall atmosphere. Once I started walking toward Carrabba’s, I noticed the stone walls, which gives it a little feeling as if I was in Italy. Also, I noticed that they were plants and trees on the roof of Carrabba’s. I thought it was unique because it is something I don’t see very often. As I walked in I can hear the Italian music playing, which added on to the Italy feeling. The restaurant was loud because of all the conversations being carried throughout the restaurant. But I was still able to hear the music playing and have a conversation with my boyfriend. It also made me comfortable because when I have dinner at home, my family is always loud. Overall, I thought the restaurant was maintained clean and had a great layout. Carrabba’s offers a variety of Italian entrees, in large portions. The menu contains entrees, such as lobster ravioli or chicken parmesan. They offer a wide range of stuffed pasta, spaghettis, seafood, and pizza. Upon arrival, I was served warm bread with their signature Italian spices mixed with olive oil. I started off with an appetizer called...
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...4277 APRIL 4, 2011 JAMES L. HESKETT RICHARD LUECKE Porcini’s Pronto: “Great Italian cuisine without the wait!” In January 2011 Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, Porcini’s had neither the resources nor brand power to pursue that option. It needed a domestic avenue for growth. Alessio had persuaded Porcini’s senior executives to consider opening limited-menu outlets, Porcini’s “Pronto,” to serve interstate highway travelers. Most competitors serving this market were fast-food or low-end outlets. Alessio believed that Pronto could offer a quality difference that travelers would value, but the challenges were substantial. Could Pronto’s profitably provide a limited selection of Porcini’s standard menu at moderate prices without jeopardizing the company’s reputation for excellent food? Could it maintain Porcini’s famously high service standards? Could it profitably break into a market occupied by established competitors? Food and service quality were only two aspects of the challenge. Porcini’s—a slow-growing, privately held enterprise—would need to roll out its new restaurants quickly in order to establish itself as a powerful brand. With...
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