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Greeenwashing Seafood

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Green washing in the Commercial Seafood Industry
Dave Mangus
Milwaukee Area Technical College

The subject of my planned report is greenwashing in the seafood industry. Using several articles from the NPR, Earth Island, World Wildlife Foundation, and SeaWeb I plan to convey my opinion on this matter. My basic approach to this topic will be to explain greenwashing, greenmailing, and the view points from the opposition and the rebuttal from the MSC and possibility of the shrimp industry if I can find their responses to the claims. I am reserving the right to add sources to my list as required to provide more examples to support my position. Also I am reserving the right tighten or broaden the focus of this report to keep it manageable. I.E. it could be the overall seafood industry or I may just focus on the MSC and NPR prospective.
Another piece to my paper is going to focus on the demand for sustainable certified products and the stress put on the MSC program to supply this demand thru questionable practices of calling it sustainable, when in some cases only the promise to do things better in five to ten years seems to be all that is required for the sticker. I also plan to include the market response to some of the certified sustainable items that don’t pass the common sense test. I also plan to list the MSC guidelines for sustainable fisheries and question how certain things can be certified sustainable by them, when their own guidelines say it isn’t. My intent isn’t to bash the MSC or the shrimp industry for they have made some efforts to improve things but is it truly sustainable?
Is Sustainable-Labeled Seafood Really Sustainable? (Zwerdling, Willaim 2013) The reference material I’ll be using show the problems with certain MSC certified sustainable products. This is part one of a three part series. I will be using all three in report. Graphs, and data from this will be used to support the position of my report.
From the articles will be using the information from the Frasier River Fishery on Sockeye Salmon to support my greenwashing claim. Also the swordfish fisheries in Florida and Canadian waters to compare and contrast MSC policy on sustainability. Other information from the article will be the spike in certifications to meet the growing demand for sustainable seafood. Details of some of the problems with the claims, including the promise to do fishing in a sustainable way in five to ten years as sustainable now. Threats: Overfishing. (Fox, Davis 2013) Will be used to confirm the policy of the MSC, their guidelines, and positions on the sustainable seafood market. It will be used to question how under their own guidelines they can list certain fisheries as sustainable when either the method, the by catch or health of the fishery does not meet these guidelines. I will use their response to the article Is Sustainable-Labeled Seafood Really Sustainable? (Zwerdling, Willaim 2013) to supply their position on problems they have with the article.
By using this information in their own words my intent is to show how they are greenwashing. Environmentally they are doing some great things, sustainable by the guidelines of the triple bottom-line not so much. It also gives some interesting points to how they are greenmailing the industry without them seeing it. Not sure if I’ll be able to fit this part into the report or not.
What is sustainable seafood? (SeaWeb, 2013) Will be used as a guide to list the best case seafood to the worst case seafood. A reference outside the MSC and the NPR article above that shows a per species list, including a by method for sustainability. Will be one of many resource used outside of the NPR and WWF to support my claim of greenwashing.

References
Zwerdling, D. (Writer), & Williams, M. (Writer) (2013). In Is Sustainable-Labeled Seafood Really Sustainable? . NPR. Retrieved from http://www.npr.org/2013/02/11/171376509/is-sustainable-labeled-seafood-really-sustainable

Fox, B., & Davis, K. (2013). Threats: Overfishing. Retrieved from http://worldwildlife.org/threats/overfishing
What is sustainable seafood? (2012). Retrieved from b, A. (n.d.). Retrieved from http://www.seaweb.org/markets/seafood.php

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