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Green Bay, Wisconsin: A Case Study

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When creating a franchise I used Green Bay, Wisconsin as my reference city. When looking at the demographics of Green Bay, Wisconsin, they were similar and comparable to Rapid City, South Dakota. With all of the factors of demographics I believe that a football franchise will be able to thrive in Rapid City, South Dakota. When looking at a map of where football franchises are located, there are not very many in the Northwestern states. By providing a team around this area we can get customer loyalty to some of those states that don’t have a team. Although the population of Rapid City is slightly less than that of Green Bay you can have in mind that you are going to have loyal customers who will travel to come see the game. When comparing the male and female ratios between the two cities they are very alike. This is also comparable for the cultural and ethnic backgrounds. The majority of people are of white race and then there are small percentages with the other ethnic backgrounds. …show more content…
This is the same for Rapid City. With this in mind we can use this age group as our target market. Children under 5 years of age probably wouldn’t enjoy the football game as much as older people would. Products and entertainment would all be geared towards people in the 19-64 age group. When looking at education and income they were pretty much the same. In Rapid City they have a higher percentage of high school graduates and bachelor degrees, while Green Bay has a little lower. Because there is a higher percentage of graduates the income in Rapid City is slightly higher. With this in mind, they might be more likely to buy

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