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Green Briar Marketing Strategy

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Based on this project, The Green Briar UFC watch party, we have decided to use three main social media networks to reach our target market and promote the event: Twitter, Facebook, and Instagram. On Twitter the plan to reach our target market includes follower targeting, gain followers, and identify the best practices. Those who could potentially purchase a ticket for the event will be found by the use of keywords, followers and interests that match what we are looking for, such as UFC, UFC fans, mixed martial arts fan, fighter, trainer, and more. In order to increase the page following base, we will be targeting @usernames associated with the event and target market. These targeting categories include industry media, influencer, and similar …show more content…
Using a tool that lets we schedule tweets, such as Bufferapp or Hootsuite, is helpful at this stage. Automation is helpful, but we do not plan on fully relying on it. Our plan from then forward is to capture the attention and communicate with those who Tweet about the event or retweets. In the meantime, the more we do and put it out as content more attentive to details we need to be. The goal during the campaign on Twitter is to identify the best practices: find out what’s working quickly, be specific, focus on every segment, use search.twitter.com to keep up to date with UFC news and content created in the Boston area, and analyze how effective the hashtag is in the early stage. On the creative side, the tweets need to be catchy and will refer to the event’s highlights such as games, trivia, “coupons” for free wings or drinks and how to win one, and more. Furthermore, mention the hashtag to every single tweet and all the winners of any …show more content…
Second, invite all of those who follow the page and everyone that one can possibly reach by treating Facebook as a relationship tool and networking. Secondly, sharing the event is essential so the chances of reaching our target increases. By sharing the event, it will find its way to people’s newsfeeds, but it does not guarantee that all of them have seen it if it is done only once or twice. Furthermore, now that the basics have been covered, the effort should be focused on analyzing the public’s response and keeping the page information fresh by posting events updates, videos, teasers, prizes, pictures, event’s highlights, and

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