...FINAL PROJECT MGT 408 Introduction In recent years, having a green business has become more than the niche market. Big businesses like Walmart, Nike, and Hewlett-Packard (HP) are embracing sustainability, not simply for altruism but because they’ve realized that going green can significantly reduce their total costs, which impacts their all of their business operation. Running a sustainable business means running any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. For this project’s purpose, I decide to look at some of the characteristic of Hewlett-Packard’s key functional areas to better understand why HP is known to be the leader in conducting a green business. For HP sustainability is a powerful competitive advantage. It is an integral part of their business strategy. HP’s ability to link sustainable programs to reducing costs, increasing revenue, and mitigating risks is one of the most effective in the world. HP is committed to sustainability, because it knows that this approach results in better products, while increasing profits and decreasing environmental impact. The following sections will examine the degree of commitment dedicated by HP to creating a sustainable business. All seven sections look at the different innovative ways that HP has come up with to reduce its negative impact on...
Words: 3869 - Pages: 16
...characteristics of a “green business” or “sustainable business?” How can business be a force for good by addressing the problems associated with the environmental crisis? In answering this question, be sure to draw from chapter 10, the Anderson video, and 3 additional outside sources. Going Green or going home. Business throughout the world has evolved since the first traders used to barter for goods. Today we keep in mind the ever changing global economy, and how it has effected our environment as a whole. In this paper we will be looking at different characteristics of a “green business” or in other words, “sustainable business”. How businesses can be a force of good by addressing some problems associated with environmental issues of our world as we see it today. Also we will be drawing and interpreting some additional sources that will further support as well as debate our “green business” characteristics. Lets start by stating there is a difference between “green business” and a “sustainable business”. A sustainable business is not necessarily green. You can have a company who makes many profits and has many millions of dollars invested into it, but they could be doing absolutely no environmentally friendly to help the world. Just because they could be considered a successful company, does not mean that they have reached the level that they are at today by doing things completely environmentally friendly. On the other hand the term “green business” truly expresses the...
Words: 1155 - Pages: 5
...write, it takes a little practice but soon your roses will look great. I drawed the painting by oil painting , i choose two colors with it shades . i choose natural colors it make it beautiful and shine. My color scheme: Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr. Being a combination of yellow and blue, green encompasses the mental clarity and optimism of yellow with the emotional calm and insight of blue, inspiring hope and a generosity of spirit not available from other colors. Green promotes a love of nature, and a love of family, friends, pets and the home. It is the color of the garden lover, the home lover and the good host. This color relates to stability and endurance, giving us persistence and the strength to cope with adversity. Green is the color of prosperity and abundance, of finance and material wealth. It relates to the business world, to real estate and property. Prosperity gives a feeling of safety to green. Red is the color at the end of the spectrum of visible light next to orange and opposite violet. Red is one of the additive primary colors of light, along with green and blue. Red can vary in shade from very light pink to very dark maroon or burgundy; and in hue from the bright orange-red scarlet or vermilion to the bluish-red crimson. This color is a warm and positive color associated...
Words: 373 - Pages: 2
...uk/newsroom/press-releases/coca-cola-life-marketing-campaign/ ---intro http://www.dailymail.co.uk/news/article-2811978/Introducing-GREEN-Coke-exclusive-taste-Coca-Cola-Life-soft-drink-35-cent-sugar-revolutionise-beverage-industry.html ---encoding http://refrigerators.reviewed.com/news/coca-cola-tests-out-a-new-unified-look-for-cans --encoding http://www.cuckoodesign.com/blog/2014/07/coca-cola-launch-new-product-green-packaging/ ----encoding http://www.thebrandingjournal.com/2014/06/coca-cola-launches-coca-cola-life-drink-natural-sweeteners-fewer-calories/ ---receiver https://www.cokecce.com/news-and-events/news/coca-cola-enterprises-announces-the-launch-of-coca-cola-life -35-55 https://www.boston.com/news/business/2014/06/17/is-the-new-coca-cola-life-healthier-than-regular-coke-and-will-it-come-to-the-us age 35-55 https://www.marketingmag.com.au/news-c/pepsi-next-coca-cola-life-green-cola-wars/ --receiver aged 30-40 http://www.thewire.com/business/2014/06/coca-cola-life-isnt-actually-good-for-you/372962/ ---decoding the green colour meaning http://www.theguardian.com/media-network/media-network-blog/2014/sep/11/coca-cola-life-brands-obesity ---noise http://www.campaignlive.co.uk/article/1315388/coca-cola-life-pepsi-trues-green-branding-devalues-colours-ethical-heritage ----noise http://www.treehugger.com/economics/coca-cola-launches-organic-coke-coca-cola-life.html ----cognative green colour , outdoor http://www.slate.com/blogs/the_slatest/2014/06/17/coke_green_can_have_vegetables_infiltrated_our_beloved_sugar_juice...
Words: 333 - Pages: 2
...This represent can represent something desired for all which is money. This connects to the theme because people like Gatsby and Wolfsheim did crazy/illegal thing to get there money. The next thing represented by green in the novel is of course the green dock light in front of Daisy's. This green is unique to Gatsby because it represent the thing he has desired for the majority of his life. Gatsby did most of the things in his life for the Arresting Daisy. Like acquiring the Money and moving to New York and throwing the parties and the futile hope that she would come to one. All of these green things are the driving force behind people pushing them towards what the...
Words: 599 - Pages: 3
...the set the conditions, which are that they require cash on delivery, rejected plants to return with the driver, written orders only and will supply through other American plants with offices in London (Burton, 2009). Condensing they have never worked with Joel, the main feature of the contract is that there is a lawful consideration where the conditions are coming from the suppliers. The impact this will have will be the fact that he will build trust with them and in the long run, they could adjust the terms of the contract to allow credit. My advice would be to amend the contract in the presence of the two parties. Advice to situation B: Green Colour The idea that Shrubs only wants to use second grade suppliers without notifying Green Colour shows and example of implied terms which Shrubs only fails to mention to Green Colour, but will include it in the execution of the contract. For this, since Don preferred quality flowers, it will result to the rectification of the contract to erase this clause so as to ensure the company is able to supply quality at all the time. However, there could be the application of Parol evidence where Shrub Only can explain this phase and provide a reason for why they want to change the quality supply. Advice to situation C: Joel The conditions of the contract require that Leisure Ltd must come within 24 hours when requested to do so by Garden Colour. If this is not done, then one party is breaching the contract (Cordero-Moss...
Words: 1433 - Pages: 6
...The world of nature is colourful and bright and human ingenuity cannot hope to match it. Right from the sky above to the sea below, nature abounds in the richness of colour. The human eye and the human mind respond to this world of colour and identify themselves with it. When a person is cheerful and bright we refer to him as a 'colourful personality', similarly the different colours are used to indicate human moods and attitudes: blue is associated with depression, white is likened with serenity, green with jealousy and red with rage. Colour is also used to relieve tension. Psychologists have investigated the effect of colour on the working ability of workers and have come to the conclusion that certain colours are more conducive to Positive thinking than others. The power of colours cannot be denied, more so, as it is the soul instance of life on earth. Although sight and the human brain has helped in identifying colours and their delights, it's interesting to note what colours mean to us in totality. The power of colours and their meanings has been enlisted below. RED: More than half the globe loves this colour. We sure agree. Red is the second-most favorite colour on earth. Be it the Ferrari red or a svelte red dress, red is an intense colour, and defines many emotions and moods. The most important being, the colour of love, passion, seduction, and desire. It also defines enthusiasm, power, and heat. This colour also represents anger, violence, and aggression. Red...
Words: 2318 - Pages: 10
...to promote good health. In 2012 Annual report, McDonalds claimed to overcome these issues by providing food with quality and taste. By adding real fruits, vegetables, salad to its menu, it has taken the food quality to a new level. Moreover, McDonalds has also become more eco-friendly. By successfully diminishing the usage of carbon footprint and energy, McDonalds proved that point to some extent. This organization has a family crisis fund to help families during depraved times. Corporate Image: approximately 69 million people around the world is served food by McDonalds. McDonalds has differed itself from other companies by seeking competitive advantage. They try to gain that by adding healthy food to their menu and by renovating the business. On page 5 of annual report, It is stated that how standing out for employees and looking out for its own people have earned McDonald’s a competitive advantage on others. The reason behind using such statement served multiple purposes. First of all its shows why one should work in McDonalds and the other (the most important one), it creates an abstract image to shareholders that why its safe to invest in McDonalds, as the organization promises to stand up for people that helps them. Branding/ Marketing impact: McDonalds realized the urgency of delivering food that has both taste and health benefits. That’s why their 2012 branding strategy is built on 3 key terms: Quality,...
Words: 1043 - Pages: 5
...---------------------------------------------------------------------- pg. 13 VII. Interview #1 -------------------------------------------------------------------- pg. 14 - 15 VIII. Interview #2 -------------------------------------------------------------------- pg. 16 – 17 IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19 Introduction The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Using the right colors to promote a business during a marketing and advertising campaign is extremely important. In fact, researchers have found that up to 90% of snap judgments made about products can be based on color alone. (Ciotti) This is because a color can represent many different energies, emotions, and feelings. Therefore, the colors you use can send either a positive or negative subconscious message to the customer, creating a good or bad perception of your business or your product. For...
Words: 3564 - Pages: 15
...forehead. The third eye references Frida made in her painting shows how their relationship works or how it was formed. The portrait includes a variety of symbols and objects including tears falling down her cheeks, a third on Diegos forehead, Diegos face on the middle of Fridas forehead, hair closing around Fridas neck and her mono-brow. The paint has been well blended and has been applied smoothly, but not to the extent that the portrait looks photographic. Her painting style is naive as she had no formal art education. Although critics have labelled her artwork as surrealistic, Frida counters that she paints her reality. Her artworks were influenced by Diego and her traumatic life experiences. There is a naturalistic colour scheme with green and flesh hues. Splashes of colour such as the deep scarlet of her lips and...
Words: 973 - Pages: 4
...The Great Gatsby, F Scott Fitzgerald Chapter 6 Color Analysis May 24, 2011 Jay Gatsby | -“torn green jersey” (104): The color green symbolizes wealth and money. At this time in the book, Gatsby is working for Dan Cody, the guy who greatly supplies his wealth. The fact that the jersey is torn signifies the hard work that Gatsby demonstrates which then leads to him reaping the benefits of hard work. This section furthers to talk about his parents and how they were “unsuccessful farm people” also that Gatsby “was a son of God.” This is to say that although Gatsby’s parents were hard workers, they were unsuccessful in reaching their ideal “American dream”. Gatsby is currently making those dreams happen. He was helping to complete his father’s business, and is therefore relatively “a son of God.”---- The green jersey also symbolizes the new life that he yearns for that is full of wealth. Right at this stage in the book, Gatsby is called different names: Gatsby, James Gats, Jay Gatsby, young Gats: Each name recognizes a different stages of growth towards the Wealthy life.-“His brown, hardened body lived naturally through the half fierce, half lazy work of the bracing days.” (104): Brown is the color of earth, and of “getting down and dirty”. It further symbolizes the humility Gatsby underwent while with Dan Cody. Because the idea of wealth plagued Gatsby (“his heart was in a constant turbulent riot.”), he reaped the fruit of his labor as discussed with the color change discussed...
Words: 1593 - Pages: 7
...Aquarian Publications P.O. BOX 681 Palm Springs, California 92263 © 2002 Eloise Helm All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher. First Edition Illustrations by C.J. Correnti / C2 Media Group, Inc. © 2002 C2 Media Group, Inc. Library of Congress Cataloging-in-Publication Data ISBN 0-9639204-7-2 Introduction lthough Feng has been practiced in the Eastern hemisphere for thousands of years, it is relatively new to western civilization. Feng Shui may seem mysterious and foreign to our western culture, but it is actually a very sensible collection of ideas and actions. Once you understand its principles, you will be able to produce harmony, comfort and balance in almost any situation or environment. 26 Secrets has been put together to simplify Feng Shui so that everyone can understand and work with its principles to balance their lives and make way for more money, love, health and happiness. Some of these tips will help bring these things to you, while others will make it easier to hold on to money, romance and health once they’re in your hands. When you energize the various parts of your home, your life will improve and you will start to attract more abundance and happiness. Begin to think of balance in all things. For example, you must activate your career and benefactor sections...
Words: 14656 - Pages: 59
...would fit with that wireframe that was created last week. It took some time to play with different fonts and styles to come up with this particular set. As this business has a direct link to Eco-friendly or as they say going green or other colors that remind you of earth or protecting the environment I wanted to use colors that where close to that theme as you see with the greens, yellows, and blues. As for the first font I chose a well of handwritten font but digital where it looks homemade and I used the color yellow which is a color in my research that catch’s attention also keep the weight of the font regular keeps it simple an easy to read. The headings I wanted to use a bolder font which catch’s your attention and can clearly be read using earth color green to complement the website. The next following fonts are considered to be more web-safe fonts which means can be easily read and understood by many operating systems. Keeping the text and text links as the norm of 12 PT allows the customer to easily read the website. The Font set can also be using during the finalization of the website to help bring the hole project together as this font family works together. Font Set # 2 Title Font – Brush Script Mt 30 Pt –Sky Blue Headings Font – Impact 24PT – Black & Green Subheadings – Century Gothic 18 Pt – moss green Text fonts – Myriad Pro 12 Pt – Black Text links – Verdana 12 Pt – Blue underline Rationale: This font set which was also created like the pervious font set...
Words: 787 - Pages: 4
...Primatologists believe that this red is a sexual signal to attract males (Dixson, 1983). This lead researchers to examine weather this red ornamentation had analog in humans. The similarity being when woman used red to display their sexual behavior to men. Research suggests that red was a visual aphrodisiac in men when viewing women (Elliot, 2008). This concept can be seen in the world around us. In the 1999 film The Matrix, the main character, Neo, is stunningly attracted to a woman wearing a red dress when in fact he should have been paying attention to another character. In other aspects of the media, music artist have recognized the significance of The Lady in Red. What about the commonly known “Red light District”, or in other words, open for business? Red is also the most common color for lipstick and is fan favorite for the sex industry. It would appear that such information would point to a common link between the color red and sex. An eager young lady logs onto a dating website and scrolls through her potentials. Suddenly she sees a very attractive suitor; he is...
Words: 1096 - Pages: 5
...graphic designer must keep up with technology and skills. What makes a design great? * Form * Visually appealing * Colors are in harmony * Well-chosen typefaces * Feeling * Stays on message * Cohesive mood throughout * Evokes the proper emotional response * Function * Serves its purpose * Easy to read and understand * Executable (Print, packaging, etc.) * Form without function is just a pretty sheet of paper –Unknown- Four main categories of graphic design: * Print advertisement * Ads should be: * Simple and Ironic * Representative of the brand * Able to tell a story without words * Business Cards * Clean and elegant * Legible * Informative * Needs to have a call to action * Unique * Logos * Instantly recognizable * Easily repurposed * Timeless and appropriate * Brochures * Be organized and visually appealing * Created with the end user in mind * Scan able and easy to read. Layout and Composition * Balance *...
Words: 1361 - Pages: 6
