...wealth while balancing the effects they have on every other element and/or player that participates in the operating and production process of the company. Because of the increasing importance of how much impact businesses can have on the environment, many companies have been implementing new and improved sustainability initiatives across the globe. Some have organized recycling programs, while others have developed water conservation initiatives, approaches to support climate change, energy conservation, energy building, and more. For the purpose of this assignment, I’m going to focus on Starbuck’s sustainability practice to create green stores across all its company-owned outlets. Starbucks has always been known for its responsible practices and the approaches that it takes to produce the coffee grains and other ingredients that it uses on its worldwide-known beverages. However, in 2009, Starbucks set a new goal which would focus on achieving a LEED certification, which is a green building certification program that would allow them to adopt the best sustainability practices possible within their industry. Ever since Starbucks began this green initiative, however, a number of questions came up as to whether they would have to build brand new stores that would achieve LEED certification standards, or whether they could use...
Words: 1150 - Pages: 5
... From what we had go through and search on Avon, our group had agreed to conclude that this company is one of the company which apply those Social Responsibility in its management. This is because, Avon had launched so many social actions and activities those related to the way on protecting nature and human being such as Avon Breast Cancer Crusade , launched in 1992. The other one is, Speak Out Against Domestic Violence, launched in 2004. As a global citizen, Avon also responds to major natural disasters and emergencies in areas where the company has a presence. . The program, called Hello Green Tomorrow, is a corporate initiative in more than 50 countries that in its first two years generated over $3.5 million to help restore critically endangered tropical forests. While Hello Green Tomorrow functions independently of the Avon Foundation, it leverages the same power of mobilization to create a “global green army.” Going in list, here are the examples of some of the social activities held by Avon to...
Words: 1859 - Pages: 8
...Green Agents in Making Johor Bahru – Attention to all youths! Do you want to save Mother Earth, as in actually do something about it, and meet other people who want to do the same? Green Agent Summit (GAS) by STEP (Save the Environment People!) of AIESEC in UTM is back again, this time to create more green agents to save the planet this coming August from the 23rd till the 25th in Universiti Teknologi Malaysia (UTM), Johor. Green Agent Summit (GAS) is the perfect youth conference for those who are serious about making a difference in the world they live in. It’s an annual conference for youths aged 15-19 with the sole mission of effectively raising environmental awareness amongst youths and developing leadership potential at the same time. The objective of GAS is to motivate youth to play an active role in saving the environment in a fun and exciting way. This conference promises delegates an unforgettable learning experience in their young lives. Throughout this 3-day conference, delegates will get to challenge their limits through many intriguing activities lined up in the agenda. Delegates will have the opportunity to participate in the Go Green Explorace where they’ll be able to explore the green beauty of nature in the second largest university in Malaysia and stand a chance to win many attractive prizes. They will also be bringing home a cross cultural experience by attending Global Village where they’ll get the wonderful opportunity to ‘travel’ around the world...
Words: 431 - Pages: 2
...telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies. Contributing to sustainable development 3. The 1992 United Nations Conference on Environment and Development (UNCED), the Rio Earth Summit, identified Travel & Tourism as one of the key sectors of the economy which could make a positive contribution to achieving sustainable development. The Earth Summit lead to the adoption of Agenda 21, a comprehensive program of action adopted by 182 governments to provide a global blueprint for achieving sustainable development. Travel & Tourism is the first industry sector...
Words: 6841 - Pages: 28
...Coca Cola Green Initiatives Nicole Johnson MGT/470 Green Initiatives Implementation of sustainability plans by small businesses and global organizations have become one of the top priorities for businesses. Companies have become environmentally conscious of materials used in the production of goods, energy use in manufacturing, and modes of transportation for products. These organizations have become active in the effort to reduce greenhouse gases by using energy efficient facilities, recyclable materials in building new facilities, and alternative transportation methods. The Coca-Cola Company is not an exception. Coca Cola has manufacturing plants across the globe. The company consults with the bottling partners and outlays sustainability agendas for the system, and supports these partners in meeting the established goals. Current Initiatives by Coca-Cola The Coca Cola Company is the newest members of the National Clean Fleets Partnership. The National Clean Fleets Partnership was created by President Obama to help large companies reduce diesel and gasoline use in their fleets. Coca Cola is a model to other companies in this area because for some time the company has had more heavy-duty hybrid trucks in North America than any other fleet. The current inventory includes more than 700 hybrid electric trucks that reduce fuel consumption and greenhouse gases when compared to a conventional truck. The company has a vision of zero waste. The products used by Coca Cola...
Words: 1018 - Pages: 5
...The Sated Hunger Throughout the history of mankind, starvation has been one of the most exigent problems that humans have encountered. Exponential growth of population along with financial crisis generated a chronic food shortage all around the globe. Despite these adversities, Norman Borlaug, the father of the Green Revolution, saved billions of lives by introducing an exceptionally vital genetically modified organism (GMO). Not only had this eminent GMO diminished suffering from privation, its influences have been shown through social and political advancements. Hence, Norman E. Borlaug, who fully utilized his understanding of genetics which unlocked the secret of how life works, is the most influential scientist in the course of history. In the middle of the 20th century, the whole world was undergoing catastrophic circumstances due to World War II and inflation. Eventually, these calamities led to acute famine. Numerous countries attempted to ameliorate their situations by husbandry; however, the lands were not arable on account of poor soil quality, inefficient strategies, and ineffectual grains. Although the situation seemed incorrigible, Norman Borlaug firmly believed that there was a way to engender a high yielding grain: invent a genetically modified grain by uncovering a secret of genome. In the 1940s, he started conducting research in Mexico with thousands of different crops to breed the highest yielding crop. Through Backcrossing, a crossing of hybrid which was used...
Words: 1306 - Pages: 6
...Part One Cause marketing and corporate social responsibility plans are two gears of contemporary production practices that assure opportunities for companies to do well fiscally by doing well in the general public. While cause-marketing and corporate social responsibility initiatives are essentially dissimilar, they can help assist a business develop or generate new advancements in the workplace, with the employees, and in the market (Charter & Ottoman, 2010). These programs can help perk up the substructure line and facilitate a company to meet the expectations satisfaction prospects of their consumers, human resources, and stakeholders. In the view point of a brand marketing manager, cause marketing can be defined as a potentially profit making scheme by a ‘for-profit’ business or product to raise responsiveness, funds, and/or consumer commitment in a collective or environmental issue. In general, course marketing refers to a type of marketing which generally involves the cooperative efforts of a business (which is after profitability) and a non profit making organization for reciprocated benefit. To come up with the conclusions on cause marketing, study survey was carried out on a number of retailers from different business perspectives in relation to the topic of discussion. The questions were designed in a way that could pin down all the responses and enhance the general formulation of a common idea among the retailers. The questions on the questionnaire included the following: ...
Words: 1845 - Pages: 8
...Current trends in Management of Agribusiness in the 21st century with respect to technology and their effects on Globalization By Christine Owondo e-mail - ch_owondo@yahoo.com Box 50685 – 00100 Nairobi -Kenya Date - 17th May, 2012 Q1. Discuss the current trends in management of Agribusiness in the 21st century with respect to technology and its effects on Globalization. The 21st century has widely been referred to as the “technology era”, largely due to changing trends in technology. New developments in agribusiness have emerged which have entirely transformed, not only the agricultural sector but the entire business environment. These include areas such as management and leadership, technology, changes in the environmental factors – ecological factors and the like. Traditionally management was viewed as an insignificant part of the organizational structure. Decision makers in the 21st century are more aware of the need to utilize resources more efficiently, both Human and non-human. In both cases there has been an improvement from the old to current. In management Managers had adopted a dictatorial rather autoritarian kind of leadership to achieve goals, mainly preferring a top down approach to work, resulting in high staff turnover and employee dissatisfaction. Decision making was less participatory. In the 21st century, the tall structure has been flattened so that bureaucracy is reduced. There is a more participatory approach to...
Words: 2611 - Pages: 11
...the campus. The discussion starts off with a background and purpose of the research project, and then it explains the research focus and gives a brief overview of the project‘s approach towards a literature research. History of Green computing In 1992, the U.S. Environmental Protection Agency launched Energy Star, a voluntary labeling program which is designed to promote and recognize energy-efficiency in monitors, climate control equipment, and other technologies. This resulted in the widespread adoption of sleep mode among consumer electronics. The term "green computing" was probably coined shortly after the Energy Star program began; For a PC disposal, it is necessary to know everything there is to know in order to be involved in green computing. Basically, the whole green aspect came about quite a few years back when the news that the environment was not a renewable resource really hit home and people started realizing that they had to do their part to protect the environment. Basically, the efficient use of computers and computing is what green computing is all about. The triple bottom line is what is important when it comes to anything green and the same goes for green computing. This considers social...
Words: 2205 - Pages: 9
...Tata Coffee & Starbucks Sign MoU for Strategic Alliance in India | ~ Companies to Explore Collaboration for Sourcing and Roasting Premium Coffee Beans in India; Agreement Will Support Starbucks Future Market Entry and Operations in India ~ MUMBAI, India, Jan 13, 2011 (BUSINESS WIRE) --In a significant step toward market entry in India, Starbucks Coffee Company (Nasdaq: SBUX) today signed a non-binding Memorandum of Understanding (MoU) with Tata Coffee Limited, one of the region's leading providers of premium arabica coffee beans. The MoU will create avenues of collaboration between the two companies for sourcing and roasting high-quality green coffee beans in Tata Coffee's Coorg, India facility. In addition, Tata and Starbucks will jointly explore the development of Starbucks retail stores in associated retail outlets and hotels.The agreement recognizes Starbucks and Tata Coffee's shared commitment to responsible business values. In accordance with the MoU, the two companies will collaborate on the promotion of responsible agronomy practices, including training for local farmers, technicians and agronomists to improve their coffee-growing and milling skills. Building on Tata's demonstrated commitment to community development, the two companies also will explore social projects to positively impact communities in coffee growing regions where Tata operates.Commenting on the announcement, R K Krishnakumar, Chairman of Tata Coffee, said, "We welcome Starbucks entry into India...
Words: 853 - Pages: 4
...The term “Green Computing” is one that is coming out in many different markets and areas all over the world in today's global technology. Yet, many computer users out there aren't sure what it means. Green computing is actually pretty easy to explain and to do – it is basically learning to use computer resources more efficiently to help the environment as well as energy savings. The main goal of a green computing program is to help the triple bottom line, which is an expanded spectrum of settings for measuring organizational success, and is extremely similar to green chemistry, which reduces the use of energy and materials that harm the environment. Green computing helps to promote the usage of biodegradable products and recycle computer components whenever possible. October 15, 2012 HP Green Computing HP Eco Solutions HP Eco Solutions is the technology industry’s leading environmental program HP is committed to providing customers with inventive, high-quality products and services that are environmentally sound, and to conduct our operations in an environmentally responsible manner. The HP Eco Solutions program encompasses our strategy to achieve this commitment, including: • Making it simpler for our customers to be green • Investment in innovation that reduces the environmental impact of our operations and our products • Leading by example and using our influence responsibly When it comes to HP Business Notebooks, Desktop PCs, Thin Clients, Workstations, Client...
Words: 845 - Pages: 4
...that the root cause of concern for human health and the Environment is not because of the chemical and components used rather it is the severe mismanagement of e-waste in several developing countries. Others turn the attentions to the fact that the United States and European countries have no laws prohibiting the export of toxic waste. Rapid technology change, low initial cost, and even planned obsolescence have resulted in the fastest growth of the electrical and electronic equipment products and simultaneously resulted in the rapid development of e-waste around the globe due to enhanced rate of discarding the products after their end-of-life (EOL). (Bandyopadhyay). However, it is also worthwhile noting that in contrast, Waste Electronics and Electrical Equipment (WEEE) can offer a tremendous business opportunity if it would be treated in proper manner. Such is the emerging technology that support of the green computing and building our recycling infrastructure which is said to be woefully inadequate. Whichever ways these environmental issues are viewed, it is obvious in my opinion that the Waste Electronics and Electrical Equipment (WEEE) is problematic because of the vast array of chemicals and components used to manufacture EEE. The decision by all the stakeholders to act on mitigation of these problems is vital. This is a global issue accompanied by major ethical dilemma across all culture and it is also a problem which has created the cause for a common solution. Regulations...
Words: 1153 - Pages: 5
...improving our balance sheet and work together as an effective team (Ford, 2014). Ford has ensured that its human resources strategy is aligned with its business strategy by encouraging focus, teamwork and a single global approach, and through training and workforce development, employee efforts are aligned to reach a common definition of success (Ford, 2014). Automotive leadership through teamwork to develop customer satisfaction, employee and essential business partner relationships, dealers, investors, suppliers, unions, councils, and communities where Ford has established its presence (Ford, 2014). Ford’s team develops high quality green, safe products, maintains a strong business through a balance of products and global presences and a better world through sustainability strategy (Ford, 2014). Labor relations employees manages labor relations program of organization: analyzes collective bargaining agreement to develop interpretation of intent, spirit, and terms of contract (Collier, 2014). They advise management and union officials in development, application,...
Words: 824 - Pages: 4
...Green Sourcing Is Spreading Across the Globe Organizations are revamping their procurement policies to be more sustainable and efficient APQC spoke with green supply chain consultant John Wilkerson about recent developments in sourcing for a sustainable supply chain. John Wilkerson is an author, global supply chain business adviser to the private sector, international trade adviser to the Obama administration, and U.S. clean energy delegate to the Asia Pacific Economic Cooperative. Wilkerson works with Bellwether Services, a consulting group in Atlanta, GA. In addition to strategic sourcing, Wilkerson consults on supply chain cost reduction as well as other sustainability issues. Wilkerson was previously employed by Pepsi-Cola, Nestle Purina, and Dannon Waters of North America. He is a Certified Professional in Supply Management and Certified Six Sigma Master Black Belt. His functional expertise includes global sourcing, global supply chain management, sales and operations planning, and sustainable supply chains. APQC: Why has green sourcing and sustainable procurement become an important topic? John Wilkerson: Leaders at organizations like Dell, AT&T, P&G, and the U.S. government understand our future environmental challenges and potential long-term global impact on business and consumers. These organizations now want their suppliers also to be socially responsible and environmentally fit. So they are putting pressure on their strategic sourcing teams to drive sustainable supply...
Words: 1580 - Pages: 7
...Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers. • This student will first define and analyze what is marketing: marketing is the process of building profitable customer relationships by creating value for customers and capturing value in return. Understanding the marketplace and customer needs are vital in creating the right mix that a company needs to attract its core customers. There are five core marketplace concepts: 1. Needs, wants, and demands, 2. Market offerings (products, services, and experiences), 3. Value and satisfaction, 4. Exchanges and relationships 5. Markets. • Needs include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. (Kotler, Armstrong. p.6. 2015) • Wants are the form human needs take as they are shaped by culture and individual personality. Demands are wants backed by buying power. Marketing offering includes combinations of products...
Words: 2303 - Pages: 10
