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Group 3 Case Analysis: Elegant Furniture Company Using the Seven-Step Case Analysis Format

In: Business and Management

Submitted By Doradeen
Words 2692
Pages 11
CAVE HILL SCHOOL OF BUSINESS

UNIVERSITY OF THE WEST INDIES CAVE HILL CAMPUS

Executive Diploma in Management

Group 3 Case Analysis:
Elegant Furniture Company using the Seven-Step Case Analysis Format

COURSE: GEMA5100 – Marketing Management

ID Numbers: 00680885 411005098

FACILITATOR: Ms. Candice Warner-Barrow

WORD COUNT:

PAGES:

TABLE OF CONTENTS

|EXECUTIVE SUMMARY | | 2 |
|MISSING INFORMATION AND ASSUMPTIONS | |2 |
|SITUATION ANALYSIS | | |
|SWOT Analysis | |4 |
|Strategic Fit Analysis | |7 |
|Environmental Fit | |7 |
|Internal Fit | |8 |
|Customer Fit | |9 |
|CORE PROBLEM IDENTIFICATION | |9 |
|ALTERNATIVES AND THEIR EVALUATION | |10 |
|RECOMMENDATIONS |

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