...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...Running head: YouTube in the Classroom YouTube in the Classroom: Helpful Tips and Student Perceptions Brandice Fillmore University of Houston- Victoria- EDUC 6310 YouTube in the Classroom- Helpful Tips and Student Perceptions In the YouTube article aptly titled YouTube in the Classroom: Helpful Tips and Student Perceptions: Authors Fleek, Beckham, Sterns, and Hussey clearly defined the rise of the popularity of YouTube in the classroom because of the dominance it has in the classroom. The significant research question is how much of a phenomenon YouTube truly is in the classroom. This particularly study is very pertinent due to the fact of the relevance YouTube has in the classrooms across America. The method of using the students brought it all into full focus because women and men naturally learn differently. The visual stimulation is more apparent in men than women and usage of YouTube aptly displays it. The blended learning theory forces us all see the special importance of YouTube. Garrison and Kanuka (2004) define blended learning as, “thoughtful integration of classroom face-to-face learning experience with online experiences. It is the true blending of technology in the rarest form. Some students learn better during the process such as blending learning. The method of using the female and male students from an urban gave the study the depth it sorely needed. The professor dealing with them face-to-face made the study very interesting due to the rate of...
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...The YouTube Effect How a technology for teenagers became a force for political and economic change. BY MOISÉS NAÍM | DECEMBER 27, 2006 A video shows a single line of people slowly trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are shooting them like dogs." Another shot, and another body drops to the ground. A uniformed Chinese soldier fires his rifle again. Then, a group of soldiers examines the fallen bodies. These images were captured high in the Himalayas by a member of a mountaineering expedition who claims to have stumbled upon the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the popular video-sharing Web site. Human rights groups explained that the slain were a group of Tibetan refugees that included monks, women, and children. According to the Chinese government, the soldiers had fired in self-defense after they were attacked by 70 refugees. The posted video seems to render that explanation absurd. The U.S. ambassador to China quickly lodged a complaint protesting China’s treatment of the refugees. Welcome to the YouTube effect. It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated throughout the world thanks to video-sharing Web sites such as YouTube, Google Video, and others. Every month, YouTube receives 20 million visitors, who watch 100 million video clips...
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...For my i-search my topic will be basketball. My inquiry is how can I improve my general basketball skills? My other inquiry is how can I make the freshman team in Berkeley High? I will do the majority of my research by watching YouTube videos. I know four channels that I will use. The first channel is Get Handles Basketball. This is a channel run by Jesse Snake Muench,one of the best and most impressive dribblers in the world. His channel is full of drills and tutorials which will be very useful for improving my dribbling skills. There is another channel I will use for learning dribbling skills called Professorlive. This is the channel run by the The Professor, a very famous and prominent streetball player. He doesn’t have a lot of videos I could use, but he has a number tutorials for remarkable moves. There are two other YouTube channels I will use for research, ILovebasketballTV and Howard Elite Basketball. Both of these channels cover a variety of general basketball skills from shooting and defense to improving your vertical jump. These will probably be my go to YouTube channels for basketball videos. For example if I wanted to watch a video on how to moves like Kobe, I might watch Kobe Bryant's Best Moves. There are also several books I’m interested in. One book is called How to Be Better At Basketball in 21 days: The...
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...2) Mission Statement- A well-thought mission statement guides an organization’s managers as to which market opportunities to pursue and which fall outside the firm’s strategic domain . *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 7 3) Sustainable competitive advantage- Is based on company resources, resources that other firms do not have, that take a long time to develop, and that are hard to acquire. *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 14 4) Diversifying- Firms also seek growth by diversifying their operation. This is typically risker than the various expansion strategies because it often involves learning new operations. *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 16 5) Customer-focused objectives- As firms emphasize developing and maintaining long-term relationships, customer-focused objectives- such as satisfaction, retention, and loyalty-are being given greater importance. *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 13 YouTube has been the most popular Internet video site over the past decade, attracting around a billion visitors monthly (Elias 2013). Because of the sites success, advertisers are willing to spend so that their names can be exposed to the vast majority of visitors. Even though YouTube is currently number 1 in the market for online video ads...
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...Assignment 2 Description | Marks out of | Wtg(%) | Due date | Assignment 2 (MIS Project) | 100 | 35% | 9 September 2013 | Activity A is to be electronically submitted through the EASE system in the CIS8000 StudyDesk. Email submission will NOT be accepted.It should contain a link to Activity B – your video presentation on YouTube, you must test the link to ensure it works effectively. | Learning objectives This assignment specifically addresses the following learning objectives of the course: LO5 Demonstrate effective communication by composing writing that communicates ideas, meaning and/or argument in a format that broadly follows conventions in the information systems field. LO6 Apply technology and online skills to locate relevant information for the assignments, analyse the presented problems and data, and engage in the use of the resources provided on UConnect. Individual submission Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own. Case Study You are the CIO of a successful accounting firm with offices in cities across the nation. You recently attended a technology seminar on BYOD (Bring Your Own Device). It occurred to you that this would offer potential benefits to your organisation and would be well-received by staff. At the seminar you learnt there were many issues to consider...
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...a leader, but a charismatic leader guides by using self-confidence and charm. The individuals personality attracts attention to gain admires and use others admiration to influence individuals to follow. Charismatic leaders have good intentions and values powered by inspiration, which transforms the people she reaches to. Charis Lincoln, a friend, leader, and role model possesses these characteristics by reaching out to others through YouTube about faith, love, and beauty. Leadership Role Model Charismatic leaders have a clear vision of where he or she wants to go and how to get there by articulating the vision to others. In a business charismatic leaders have a vision and personality to motivate others to execute his or her vision. This leadership style is most valued as it provides a fertile ground for creativity and innovation. Charis Lincoln possesses the charismatic leadership skills that attract Stephanie this style. Charis began YouTube with the username CharismaStar, as a way to show women how to enhance beauty through makeup tutorials by sharing beauty tips and tricks to viewers. She never thought her success would take her this far. Now that she has made a career out of YouTube each video she makes a view can follow her journey and see what goal she is accomplishing whether it be through beauty or faith. As a charismatic leader she takes a big risk through each video she posts, which makes her one of the top beauty gurus on YouTube. Her personality attracts viewers...
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...good-looking. Justin Bieber songs like Baby, One Time, One Less Lonely Girl, Never Say Never, Eenie Meenie and Pray were some of his popular songs that earned millions views at YouTube. These certify how everyone, girls and boys love his songs. In addition to this, I first saw him when I watched and listened to the "We are the World (Haiti)" by late Michael Jackson and he really caught my heart with his angel voice, because of that I started searching him on YouTube, Google, Facebook, Twitter and Wikipedia. Justin Bieber always dedicated his songs not only to all Beliebers but also to his family. Like his songWhere are you now that he dedicated him to his father. Down to Earth to his parents who divorced when he was young. As a matter of fact, Justin and his songs are great factors of who I am today. He told me to NEVER SAY NEVER when there's gonna be times in my life when people tell me that I can't live with my dreams. And when I listen to his song ONE LESS LONELY GIRL, I really felt that I am the one who tell him in the song. And when I first listened to his new release song PRAY, the song told me that there's always hope to everyone. Everyone can change for a better and ask help and guide to the Lord to do this via talking/praying to Him. Lastly, I always listened also to his song BABY at YouTube which earned half-billion views, this is my favorite song of all, because I always feel when I listened that I am her GF. =) There's gonna be times in your life...
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...Memorandum (Revised Copy) To: Chef Baker – Head Chef for Burger Palace Restaurant Franchise From: Joseph Hall, Marketing Representative for Stufz Burger Press Date: March 25, 2014 Subject: Integration of Stufz Burger Press In Burger Palace Restaurants Ever since its creation ground meat has been shaped into different types of patties and topped with world recognized garnishes. The STUFZ Burger Press will give your restaurant business a unique option to personalize their burger with “toppings” inside and out. I know you were thinking about expanding your menu to include a stuffed burger option. As opposed to having your staff stuff the burgers by hand, Stufz will allow your kitchen staff to enter the stuffing in a more efficient manner. This innovative self-contained unit is easy to use with a 3 step process and prepares burgers quickly for omnivorous customers. I will first discuss the main components of the unit, explain how the 3 step process works, and then give a recipe example. ajor Components of the Unit The unit will arrive as one piece, pictured above. I will break down the STUFZ into 4 major components: 1. Burger Bay – Bottom half of unit 2. Center Plunger 3. Top Lid 4. Bottom Press plate Burger Bay The burger bay is the inside of the unit where the first portion of the ground beef goes before it is pushed into with the center plunger (mentioned next). Center Plunger The center plunger is one of the most important components...
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...How Has YouTube Changed The Music Industry? The people in control of the music business have always been threatened by new media. When the phonograph record originally emerged it was feared that it would kill off live music. In the early ‘80s the music industry campaigned against the cassette tapes, claiming that, “home taping is killing music.” Retrospectively, in both cases, quite the opposite proved true. The most recent example of this would take shape in the form of the internet, and more specifically one of it’s most visited mediums, YouTube. YouTube has become the third most visited website in the world behind Google and Facebook. Since its creation in February, 2005, YouTube saw rapid growth; sixteen months after its creation, 100 million clips were being viewed per day. YouTube users have developed a community in which technology has enabled new kinds of musical creativity. The internet and YouTube have now become technology that challenge the way we perceive music, musician and audience. Teens evidently don’t see computers as technology. It’s as if they have developed an innate ability for text-messaging, iPodding, gaming, and multitasking on multiple platforms. They can share their life story on Facebook, entertain each other on YouTube, muse philosophically in the blogosphere, contribute to knowledge on Wikipedia, and create cutting-edge art on Flickr. (Hartley, 2009) Lange (2008), an ethnographic researcher, discussed a number of misconceptions people have...
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...photographs and article titles about the featured content under that category. Also comes with it a horizontal submenu which gives further sub-categories. Notifications/ Alerts There are no direct notifications or alerts on the website as it is not a social networking or market watch website. Instead all the notifications and alerts are sent by mail to the user’s email id from the Nat Geo website. Integration of Data The content/data in the website has been integrated clearly and quite precisely. Every article, photograph and video has a tag which makes it easier for the data to be classified into categories. The website has a Root structure which can be explained by the following example. Eg. Under Enviornment >> Green Guide >> Green Living >> Green Household >> Vegans and Vegetarians >> The article ‘Side Effects of Becoming a Vegetarian’ Personalization A user can personalize their account by filling in personal details like creating a Username, specifying their Date of Birth, defining their Location, uploading a Profile Picture and a Description about themselves. Search The search feature is present on the top right corner of the site and has two categories that one can search from i.e. Site and Video. The search results are given as a list (site option) and as thumbnails (video option). However, the search results aren’t very accurate when one searches with keywords. Integration with External...
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...PSC 495 Internal Business Proposal Click Link Below To Buy: http://hwcampus.com/shop/psc-495-internal-external-research/ The purpose of this assignment is to draft an internal business proposal presentation to share with organization personnel you would like to have sponsor or support you in the implementation of the problem solution you have suggested. You will do this by creating a PowerPoint presentation and filming yourself giving the presentation. You will post the filmed presentation to the YouTube website and provide the link to it the Main Forum so you can receive feedback about your presentation from your peers and instructor. Review the stakeholder analysis you completed in Topic 3 to determine the key stakeholders that will make up the audience for this presentation. Focus on identifying decision makers that will have the power and resources to approve the implementation of the solution. These are typically your supervisors and key organization personnel. Construct a 5-10 slide PowerPoint presentation that addresses the following. Include speaker notes for each slide. Problem and related research Proposed solution and related research Details for implementing the solution Details for evaluating the effectiveness of the solution As part of the presentation, you must include slides that provide text along with visual representations of the data you have collected. The visuals should include the three graphs or charts that you created from the data collected...
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...of the wall began more than two thousand years ago. The construction of the wall was constructed by at least twenty different dynasties. The main purpose of the wall was to stop barbarians from the north from invading China and the Silk roads. The Silk roads were the main ways of traveling and for trading. A combination of many walls, referred to as the Great Wall of China, were built since the 5th century BC. The most famous is the wall built between 220 BC and 200 BC by the first Emperor of China, Quin Shi Huang. Little of it remains, it was much farther north than the current wall, which was built during the Ming Dynasty [“Great Wall Origin of the Great Wall | History.” Great Wall of China, History, Gallery of Pictures, Travel Guide, News, Discovery and Research]. The protective walls across northern China are on a scale that dwarfs every other construction project on earth. The walls travel through all kinds of terrain, beneath the sea, over jagged mountain ranges, and into forgiving deserts. The wall builders faced endless challenges and found ingenious ways to overcome them. The great majority of construction required the workers to haul sand and other supplies on their backs up steep hills for hours on in. The Great Wall is a testament to human achievement that exceeds any accomplishment in the west, including the Egyptian’s ability to build pyramids. The Chinese perfected the art of war and the science of defense. They developed many of the technologies we...
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...Disturbing Behavior Paper by Lorenzo Santana Foundations of Youth Ministry YOUT 301-B01 Professor Dr. Steve Vandegriff 09 September 2013 I. introduction CBS news reported, in Duncan, Oklahoma on August 16th, Chancey Allen Luna, 16, and James Francis Edwards, Jr., 15, have been charged as adults with first-degree murder of Australian baseball player Christopher Lane, 22. And another teen named Michael Dewayne Jones, 17, was also charged, but with using a vehicle in the discharge of a weapon and with accessory to first-degree murder because he drove the getaway car. The motive given for this senseless and vicious act was that the teens were “bored” and did it for the “fun of it.” From this case it would seem that the youth is losing their minds, or just “running amuck,” because the sad truth is this is not an isolated incident, and this is not a new phenomenon. There are many examples of teens throughout the years to the present taking it to this extreme. Preparing for this assignment wasn’t that difficult being that all I had to do was look at the news, social media, or walk down the street. Disturbing behavior of teens is all over the place to the seemingly minor rudeness of a teen on the corner, or to the extreme of murder as with the Christopher Lane case. The purpose of this paper is to identify a disturbing behavior not mentioned in our textbook by Professor Dr. Lee Vukich and Professor Dr. Steve Vandegriff, “Disturbing Behavior: 53 Alarming Trends of...
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...220–32. You should always check your unit guide and/or with academic staff (unit chair, lecturer or tutor) to make sure that this is the recommended style for your unit. Note that some units, courses and disciplines use variations of the style described here. You must reference all material you use from all sources and acknowledge your sources in the body of your paper each time you use a fact, a conclusion, an idea or a finding from someone’s work. This establishes the authority of your work and acknowledges the researchers and writers you have drawn upon in your paper. It is necessary to cite your sources each time you: • reproduce an author’s exact words (quote); that is, copy word for word directly from a text. Page numbers must be included in the in-text citation when quoting directly. • use your own wording (summarise or paraphrase) to explain or discuss what someone has said. Page numbers should be provided if the summarised or paraphrased material appears in specific pages or sections of a work. If you copy an entire table, chart, diagram or graph or if you take only some of the data contained in such sources, you must provide a reference. Sources such as journals, books, encyclopedias, computer programs and software, information from the internet, reports, newspapers, interviews, radio and television must be cited in the body of your paper and detailed in a reference list at the end. Information from Deakin study guides and readers must also be acknowledged. The...
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