...1b) Discuss the problems of conducting research into the detection of lies (15) When conducting research into detecting lies, researchers could potentially face many problems. These could be ethical or practical. The study by Mann attempted to find out about the police’s ability to detect liars. They studied this as we cannot know for sure if the police are good at identifying liars as the public are not allowed to observe recordings of interviews as a suspect is always innocent until proven guilty. The aim of this research was to test police officers ability to distinguish truth and lies during interviews with suspects. Her research was made up of 99 police officers from Kent. This alone is a practical problem as it means the sample is geographically limited to only one area and means the sample can only be representative of this area or other police forces. Perhaps the MET or the FBI have different methods of detecting lies and are either better or worse than much larger forces. A problem in conducting research with this sample was that there wasn’t a control group of non-police officers to test the hypothesis of this study; therefore it was not proved that police officers were better at detecting lies. This research was a field experiment meaning that the ethical guidelines may be challenged as Mann would have had to have gained the full permission of the participants before conducting the study. In this study, Police officers were shown 54 video clips of 14 suspects of...
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...Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports...
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...Pengyu Cheng Marketing Research K1 Thursday Morning Assignment 1 1/28/2016 Part 1 – Develop Advertising Copy The advertising copy I design for Scope is “Whisper a sweet breath”. This slogan will appear as text of a print, which will show on the package of mouthwash bottle. The reasons I use “Whisper a sweet breath” are as follow: First of all, this campaign matches the characteristics of Scope product. Since Scope wants to specifically target refreshment segment, which customers in this segment want to refresh mouth only because they do not suffer oral disease. In terms of functionality, I have to emphasize refresh breath rather than therapeutic. And obviously, whisper a sweet breath will deliver a message to customers that they can have sweet breath and approach to people closely without worry. The Scope mouthwash liquid will functions as a product that solve bad breath, a product that even enables customers to do something like whisper. The key to make Scope products popular is showing its ability to catch its target customers’ pain point and provide solution. Illustrating Scope products with a campaign that not only describes customers’ pain, but also give them hope to solve their pain; the advertising copy will make Scope even more attractive. Secondly, as we know, in most cases the purchases of mouthwash liquid are impulsive buying. According to consumer behavior theory, impulsive purchase is usually associates with low effort buying. Based on this, I think the...
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...MKT 348 CONSUMER BEHAVIOR PROJECT GUIDELINES General Overview All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads. For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time. Topic Selection Although your group can pick the project topic, you are strongly encouraged to...
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...SHAILESH J. MEHTA SCHOOL OF MANAGEMENT Bridging The Gap BUSINESS RESEARCH METHODS PROJECT GROUP 5 Rishi Ramesh 139278007 Parthajit Dutta 139278014 Ananth SG 139278018 Vedavyas Pai 139278071 Manjunath Mantagani 139278085 Your Opinion Counts!!! SJM School of Management – IIT Bombay 1) What do you think about placements in your college? _______________________________________________________________________________________________ _______________________________________________________________________________________________ 2) List the skills that would be needed for better placements. _______________________________________________________________________________________________ _______________________________________________________________________________________________ Finishing School: A finishing school is a specialized placement training institute which specializes in services such as training students on interview handling skills, Group Discussion Skills, technical and functional competency building skills, Written Ability Test skills etc. These trainings are given by experts who have huge industry experience and know every aspect of recruitment and placements. Rate the following statements on this scale: Strongly Agree 5 Agree 4 Neutral 3 Disagree 2 Strongly Disagree 1 Business Research Methods Project There is a need for placement training sessions/workshops in your college. Providing specific placement related training is not under the purview of the...
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...Table of Contents Assessment objective: 2 Written organizational guidelines for conducting research 2 Summary note 3 Resources 3 Consultants 4 BSBMKG607B Manage market research Assessment task 1 Develop market research plan Assessment objective: Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data. Written organizational guidelines for conducting research OHS: Compliance with legislation. Ensure safety of customers, contractors and staff at all the times. The enjoyment of these standards at the highest levels is a basic human right that should be accessible by each and every worker. Regardless of the nature of their work, workers should be able to carry out their responsibilities in a safe and secure working environment, free from hazards. These rights are set out in legislation to ensure that employers are clear about the obligations and the consequences for neglecting them. Data privacy: the relationship between collection and dissemination of data, technology, the public expectation of privacy, and the legal and political issues surrounding them. To keep safe all recorded interviews, audio tapes, video recordings and group interviews. Privacy concerns exist wherever personally identifiable information or other sensitive information is collected, stored, used, and finally destroyed or deleted – in digital form or otherwise. Improper or non-existent disclosure control can be the...
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...Introduction to Primary Research: Observations, Surveys, and Interviews by Dana Lynn Driscoll This essay is a chapter in Writing Spaces: Readings on Writing, Volume 2, a peer-reviewed open textbook series for the writing classroom. Download the full volume and individual chapters from: • Writing Spaces: http://writingspaces.org/essays • Parlor Press: http://parlorpress.com/writingspaces • WAC Clearinghouse: http://wac.colostate.edu/books/ Print versions of the volume are available for purchase directly from Parlor Press and through other booksellers. This essay is available under a Creative Commons License subject to the Writing Spaces' Terms of Use. More information, such as the specific license being used, is available at the bottom of the first page of the chapter. © 2011 by the respective author(s). For reprint rights and other permissions, contact the original author(s). Library of Congress Cataloging-in-Publication Data Writing spaces : readings on writing. Volume 1 / edited by Charles Lowe and Pavel Zemliansky. p. cm. Includes bibliographical references and index. ISBN 978-1-60235-184-4 (pbk. : alk. paper) -- ISBN 978-1-60235-185-1 (adobe ebook) 1. College readers. 2. English language--Rhetoric. I. Lowe, Charles, 1965- II. Zemliansky, Pavel. PE1417.W735 2010 808’.0427--dc22 2010019487 Introduction to Primary Research: Observations, Surveys, and Interviews Dana Lynn Driscoll Primary Research: Definitions and Overview How research is defined varies widely from...
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...the research study titled “Monsters in the Dark and Other Scary things: Pre-schoolers self- report” by Loxton and it will evaluate whether this study was conducted in a child-friendly and ethically accountable way. Research is the gathering and forming of collections of information focused on a particular topic or task and with regards to psychology, qualitative research is found to be the most useful and accurate as it tries to find a deeper understanding of the person’s inner most emotions and experiences. Research ethics “are guidelines researchers have to follow to protect the rights of humans participating in research” (Louw & Louw. 2007: 43) and serve the purpose of protecting the rights of participants in any research and consists of a number of guidelines in which researchers have to adhere to. This essay will evaluate this study according to the guidelines provided by the Psychological Society of South Africa which ensures that all the rights of participants participating in research are protected. Research and tests conducted using humans need to be consistent for the group of people in which are being used, such as different cultures or nationalities as well as being “valid, reliable and normed.” (Louw & Louw. 2007: 43) The research ethics committee of South Africa defines its role as “to safeguard the dignity, rights, safety and well- being of all trial participants” (Research Ethics Committee South Africa Health Department. 2005) and any research wanting...
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...of social behavior. 1. SOCIOLOGY IN FOCUS BOX (p. 28)—Is What We Read in the Popular Press True? The Case of Extramarital Sex. Every day, we see stories in newspapers and magazines that tell us what people think and how they behave. But a lot of what we read turns out to be misleading or even untrue. Take the issue of extramarital sex, which refers to a married person having sex with someone other than his or her spouse. A look at the cover of many of the so-called women’s magazines you find in the checkout aisle at the supermarket or a quick reading of the advice column in your local newspaper might lead you to think that extramarital sex is a major issue facing married couples. II. Three Ways to Do Sociology. There are three ways to do research in sociology: positivist sociology, interpretive sociology, and critical sociology. A. Positivist Sociology. 1. Scientific sociology is the study of society based on systematic observation of social behavior. The scientific orientation to knowing, called positivism, assumes that an objective reality exists. 2. Concepts are mental constructs that represent some part of the world, inevitably in a simplified form. 3. Variables are concepts whose value changes from case to case. 4. Measurement is the procedure for determining the value of a variable in a specific case. a. Statistical measures are frequently used...
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...possible success of an organizational change initiative. It has long been recognized that organizations constantly need to change in order to stay competitive. At the same time it has also been recognized that organizations today operate on the global arena with operations spread to many different parts of the world. It is thus important to understand how an intercultural team should be managed in order to assure the success of an organizational change initiative. The aim of this study has been to provide information and guidelines that may be used by academia as well as professionals to better understand how to manage an intercultural team that conducts an organizational change. A total of six different guidelines have been presented in this research - each one important in assuring an effective teamwork and a successful organizational change. The study has been conducted using a qualitative research approach and the method used for gathering data has been interviews as well as literature studies. Keywords: Change, Change Management, Organizational Change, Intercultural Team Management, Multi-Cultural Management II Acknowledgements During the time of writing this thesis I have been fortunate enough to have received motivation, support and guidance from many different persons. I would like to thank all of you who have supported me in this endeavor. I would also like to...
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... |Grounded theory | | | | |Instrumental case study | | |3. |Which of the following is NOT an ethical guideline for conducting |Getting the informed consent of the participant | | | |research with humans? |Telling participants they must continue until the study has | | | | |been completed | | | | |Keeping participants’ identity anonymous | | | | |Telling participants they are free to withdraw at any time | | | |Defining the problem and research objectives is often the ……….. step in|Easiest...
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...these issues are variables in conducting experiments with human subjects, design elements affecting the accuracy of the experiment, and questions of methodology. The information below addresses each of these concerns and describes how experiments can become a valuable tool for organizations to plan for the future. Question 9.4 – Ethical Problems in Conducting Experiments with Human Subjects After choosing the experimental design, the researcher must then select and assign participants for the study. According to Cooper and Schindler (2014), participants selected for an experiment should be members of the population in which the researcher wishes to make interpretations about. When choosing to conduct experiments with humans as the main subjects, researchers should be aware of various ethical concerns that may arise. When ethical problems are debated in the research design process, most people often think first about defending the rights of the participant. Whether observations are taken from an interview, survey, or an experiment, the participant has many rights that need to be protected during the research process. As discussed in the text, research must be designed in a way that a participant will not suffer any harm or adverse consequences from research activities conducted during the study (Cooper & Schindler, 2014). To take precaution against these concerns, Cooper and Schindler (2014) recommend incorporating these three guidelines into the experiment process:...
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...Examine the view that theoretical issues are the important factor influencing sociologist’s choice of research methods (20 marks) Sociologists’ opinions differ among theoretical factors being the more important against other factors such as practical and ethical in influencing method choice. Positivists believe that sociological research should produce quantitative data e.g. official statistics and social surveys) as they identify and explain variable relationships between variables this is good for offering comparative explanations. They like data that is reliable, objective and representative; data allows the researcher to establish facts over interpretation. An example is the through using official statistics. Quantitative data shows a cause and effect relationship between two variables. An example would be Durkheim’s le suicide. Emile Durkheim created a hypothesis that suicide was related to the extent an individual was integrated into society. The less integrated the more suicidal. Quantitative research is theoretically positive this is because generally is more generaliasable and it’s able to be applied through triangulation. This would influential in choice of research method as this method is only applicable to some research and not in the case of true understanding of the research. Interpretivists however believe the opposite; that society cannot be studied through numerical data and you need verstehen to be able to truly understand cause and effect. Society is...
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...The five interview objectives covering the chief accountant's interview are as follows: 1. Read background material We should read and understand the background information about interviewees and the organization as possible. 2. Establish interviewing objectives We should use background information gathered like our own experience for establishing the interview objectives. 3. Decide whom to interview While deciding whom to be interviewed, we should include the key people at all the levels who will be affected by system in some manner. 4. Prepare the interviewee We should prepare person to be interviewed by the call ahead or sending the email message and allowing interviewee time for thinking about interview. 5. Decide on question types and structure We should write the questions for covering key areas of the decision making which we discovered when we ascertained the interview objectives Part I: 1. In a paragraph, write down how you will approach the chief accountant to set up an interview. The approach that will be used for setting up interview with the chief accountant is the structured approach. In this approach, the chief accountant will be sent the questions prior to the interview so that he can prepare for the interview and can do research work. The time and venue will ne also decided and will send to the chief accountant. In addition, the time for which the interview will be conducted will also be decided prior to the interview. 2. State...
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...REVIEW OF RELATED LITERATURE AND STUDIES GUIDELINES A. Content Chapter 3 Review of Related Literature and Studies 3.1 Review of Related Literature 3.1.1 Title of Related Literature 1 Discuss the relevance of the related literature 1 and make the conclusions and contradictions found in the literature clear in the report. Use the guidelines below in discussing review of related literature. 3.1.2 Title of Related Literature 2 Discuss the relevance of the related literature 2 and make the conclusions and contradictions found in the literature clear in the report. Use the guidelines below in discussing review of related literature. 3.1.3 Title of Related Literature 3 Discuss the relevance of the related literature 3 and make the conclusions and contradictions found in the literature clear in the report. Use the guidelines below in discussing review of related literature. 3.2 Review of Related Studies 3.2.1 Title of Related Study 1 Discuss the relevance of the related study 1 and make the conclusions and contradictions found in the study clear in the report. Use the guidelines below in discussing review of related study. 3.2.2 Title of Related Study 2 Discuss the relevance of the related study 2 and make the conclusions and contradictions found in the study clear in the report. Use the guidelines below in discussing review of related study. 3.2.3 Title of Related Study 3 Discuss the relevance of the related study 3 and make the conclusions and contradictions found in the study clear...
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